Get the latest online marketing insights and expert analysis from digital marketing Singapore specialists.

ShopBack ( https://www.shopback.sg/ ) is a high-volume platform where organic search can become a major growth engine. Users often search with clear intent looking for cashback options, retailer pages, promo-style queries, or how-to information before they commit to a purchase. For a brand like ShopBack, SEO isn’t only about ranking a homepage. It’s about building strong visibility across many important pages so users can land directly on the most relevant offer, merchant, or

Eezee ( https://eezee.sg/ ) is a fast-moving B2B eCommerce platform where buyers aren’t casually browsing they’re searching with a purpose. Procurement teams and operations managers often need specific product categories quickly, want supplier confidence, and expect a smooth site experience. That makes SEO especially valuable: it helps Eezee appear for high-intent searches at the exact moment businesses are ready to source, compare, or purchase. SEO Process For this project,

By Invite Only ( https://www.byinviteonly.shop/ ) is an eCommerce brand where visibility plays a direct role in revenue. When shoppers can’t find your category pages, collections, or key product terms on Google, growth becomes overly dependent on paid ads and social traffic. For this project, the focus was SEObuilding a stronger organic foundation so the brand can attract ready-to-buy visitors consistently. Benefits Of SEO As a   digital marketing agency singapore , we approa

Carre Jewellery ( https://carrejewellery.com/ ) is a premium jewellery brand where trust, visibility, and local discovery matter. Even when customers already like a brand’s designs, many still start with a local search looking for a nearby store, checking reviews, comparing options, or confirming opening hours before they visit or enquire. Benefits of Local SEO For this project, our focus was Local SEO: improving how Carre Jewellery appears when people search with location in

Mobile feels fast  lean templates, stable layout Collections that answer  fit, fabric, occasion, sizing Stores found first  location pages that actually rank Services Used: Strategy, Technical Cleanup, Content Hub, Collection Architecture, Local Presence, Analytics/Tracking Meet The Editor’s Market. The Editor’s Market blends trend-led drops with minimalist staples and frequent capsule releases. Social buzz was strong, but the website  needed to meet shoppers where decisions

Mobile pages feel fast  lean templates, stable layout Collections that answer  fits, fabric, occasions, sizing Stores found first  location pages that actually rank Services Used: Strategy, Technical Cleanup, Content Hub, Collection Architecture, Local Presence, Analytics/Tracking Meet Love, Bonito. Love, Bonito is a fashion brand built around thoughtful fits, Asian-inclusive sizing, and trend-right drops. Social  buzz and offline love were strong; the website needed to catch

Mobile pages load fast  lean templates, stable layout Menus that answer  sizes, sugar/ice, toppings, promos Outlets found first  store pages that actually rank Services Used: Strategy, Technical Cleanup, Content Hub, Local Presence, Analytics/Tracking Meet Koi Thé Singapore. Koi Thé is a staple for milk tea, macchiatos, and seasonal collabs across the island. Offline demand is huge; online, the website needed to catch micro-moments like nearest outlet, today’s specials, sugar

LiHO Tea is a familiar name across Singapore. People already know the brand, love the drinks, and walk past outlets every day. The problem wasn’t awareness it was what happened online when people searched for bubble tea. When customers searched things like “LiHO menu,” “bubble tea near me,” “cheese tea sugar level,”  or “best boba in Singapore,”  the clicks often went to delivery apps, listicles, or review sites instead of LiHO Tea’s own website. The demand was there, but the

Mobile loads fast  lean templates, stable layout Menus that answer  clear sets, add-ons, allergens Outlets found first  store pages that actually rank Services Used: Strategy, Technical Cleanup, Content Hub, Local Presence, Analytics/Tracking Meet Crave Nasi Lemak. Crave is a Singapore staple fragrant coconut rice, crispy chicken, sambal with a kick serving breakfast rushes and late-night cravings across the island. Offline love was never the problem. Online, the site  needed

Faster mobile pages  lean templates, stable layout Menus that answer  dietary filters, calories, weekly drops Local intent captured  zones & outlets that actually rank Services Used: Strategy, Technical Cleanup, Content Hub, Local Presence, Analytics/Tracking Meet Grain. Grain is a healthy food delivery startup known for chef-made weekly menus, smart calorie targets, and corporate catering. Offline word-of-mouth was strong; online, the site needed to win “hungry-now” micro-mo

Mobile pages load fast  lean templates, stable layout Menu answers upfront  clear categories, dietary cues, promos Outlets found first  store pages that actually rank Services Used: Strategy, Technical Cleanup, Content Hub, Local Presence, Analytics/Tracking Meet Skinny Pizza. Skinny Pizza is loved for crispy-thin pizzas, shareable sides, and seasonal specials. Offline demand was strong; online, the site needed to capture micro-moments like “nearest outlet,” “today’s menu,” “

Faster mobile pages  lean templates, stable layout Menus that answer  clear categories, allergens, promos Local discovery  store pages that actually rank Services Used: Strategy, Technical Cleanup, Content Hub, Local Presence, Analytics/Tracking Meet Twelve Cupcakes. Twelve Cupcakes is a well-loved dessert brand with seasonal flavours, gifting boxes, and quick pick-ups across the island. Offline demand was strong; online, the site needed to catch micro-moments like “nearest o

Faster mobile pages  clean structure & Core Web Vitals Menus that answer  clear categories, promos, allergens Local visibility  outlet pages that actually rank Services Used: SEO Strategy, Technical SEO, Content Strategy, Local SEO, Analytics/Tracking Meet Old Chang Kee. Old Chang Kee is an iconic Singapore snack brand curry puffs, skewers, and seasonal limited-time bites fueling office rushes and weekend errands across dozens of outlets. Offline love was never the problem. O

Faster pages clean structure, Core Web Vitals Content people search for menus, promos, seasonal stories Local visibility store pages that actually rank Services Used: SEO Strategy, Technical SEO, Content Strategy, Local SEO, Analytics/Tracking Meet Toast Box. Toast Box is a beloved Singapore coffeehouse brand kaya toast, soft-boiled eggs, kopi pulled the traditional way busy at breakfast, buzzing at tea time. They already had strong brand love; they needed their site to catch

Technical SEO rebuilt  crawlability, speed, structure Content hub launched  recipes, how-tos, brand stories Local discovery strengthened  store pages & schema Services Used: SEO Strategy, Technical SEO, Content Strategy, Local SEO, Analytics/Tracking Meet The Soup Spoon. The Soup Spoon is a beloved fast-casual brand known for hearty soups, wholesome bowls, and seasonal specials. With loyal in-store traffic and strong brand equity , the website’s job was simple in theory but t

Product-led visuals  macro details & styling Shoppable ecosystem  catalog sync & tags Community growth  UGC & micro-collabs Services Used: Social Strategy, Content Production, Community & Influencer Management, Social Commerce Setup, Analytics Meet SooSoomoon Jewelry. SooSoomoon Jewelry crafts delicate, everyday pieces with an emphasis on texture and layering. Shoppers discover via Instagram and Pinterest, then decide based on detail, styling ideas, and social proof . Before

Clinical credibility  education ≥ promotion Compliance-first  claims, consent, disclaimers Inquiry workflow  DM triage → front-desk handoff Services Used: Social Strategy, Content Production, Community Management, Compliance Workflow, Analytics Meet TAF Clinic. TAF Clinic is a medical aesthetics provider. In a crowded market, social presence must balance education, ethics, and empathy . Before we began, the feed mixed promotions with sporadic tips; before/after content lacked

Authority positioning  thought-leadership content pillars Video-first cadence  reels, lives, micro-clips Lead pathway  DM → consult booking workflow Services Used: Social Strategy, Content Production, Community Management, Paid Social (light), Analytics/Tracking Meet NancyHo. NancyHo is a life-strategy coach who helps professionals clarify goals and take action. Her audience is busy and skeptical; they respond to proof, personality, and practical tips . Prior to engagement, p

Search campaign rebuild  intent-based structure & negatives Conversion tracking  form submits + call/WhatsApp More qualified enquiries  higher submit rate, lower CPL Services Used: SEM, Analytics/Tracking, CRO, Landing Page Optimization Meet Swimfinity. Swimfinity provides professional swimming lessons for kids and adults, with programs spanning beginners to advanced stroke correction. Their growth depends on steady, high-quality enquiries via the website lead form and follow

Full site redesign from structure to visuals Ordering made simple clear paths for pre-orders & custom Local SEO ready hours, locations, schema Meet Butter Cakes. Butter Cakes is a boutique bakery best known for seasonal cakes and custom celebration orders. Most customers discover the brand through Instagram and Google Maps, then visit the website to decide what to buy and how to order. The old site had charm, but the practical details that locals needed today’s flavours, lead