SEO & Website Design: LiHO Tea’s SEO for Singapore Bubble Tea Shoppers

LiHO Tea is a familiar name across Singapore. People already know the brand, love the drinks, and walk past outlets every day. The problem wasn’t awareness it was what happened online when people searched for bubble tea.

When customers searched things like “LiHO menu,” “bubble tea near me,” “cheese tea sugar level,” or “best boba in Singapore,” the clicks often went to delivery apps, listicles, or review sites instead of LiHO Tea’s own website. The demand was there, but the brand wasn’t always the first or easiest answer.

That’s where a strong Digital marketing and SEO approach made the difference.

The Challenge: Strong Brand, Weak Organic Visibility

From an SEO Agency standpoint, the issue was clear. Organic traffic was concentrated on a few general pages, while menu pages and outlet pages — the ones people actually want — were underperforming.

The website was visually polished, but it didn’t always answer real questions fast enough. Pages loaded slowly on mobile, headings focused more on branding than what people were searching for, and store pages were inconsistent. Some outlets were easy to find on Google Maps, others weren’t.

Menu details like sugar levels, ice options, toppings, and promotions were scattered or missing.

As a result, third-party platforms were often answering customer questions faster than the brand itself.

Why SEO Matters for a Brand Like LiHO Tea

SEO isn’t just about ranking higher. For an F&B brand, it’s about showing up at the exact moment someone is deciding what to drink and where to get it.

A well-executed SEO strategy helps:

• Customers find the nearest outlet quickly

• Menus answer questions before users bounce

• Brands rely less on aggregators

• Traffic flows directly to owned platforms

This is why SEO remains a core pillar of any long-term Digital marketing strategy.

What We Changed (And Why It Worked)

We started by fixing the basics. The Website Development foundation was cleaned up so pages loaded faster, especially on mobile. Heavy visuals were optimised, unnecessary scripts were delayed, and layouts were stabilised so users didn’t experience awkward jumps while scrolling.

Next, we reshaped the site structure to match how people actually think. Instead of forcing users to hunt, the flow became simple and intuitive: menu first, then customisation options like sugar and ice levels, then seasonal drinks, followed by outlets and ordering options. Internal links were placed naturally so content pages guided users toward nearby stores and popular drinks.

For location searches, each outlet page was treated as its own landing page rather than an afterthought. Store details were standardised, maps were embedded, transport landmarks were added, and opening hours were clearly displayed. This helped individual outlets appear more consistently when people searched nearby.

On the content side, we built articles that answered common questions people already ask what cheese tea tastes like, how sugar levels affect flavour, which toppings pair best with fruit teas, and what seasonal drinks are available now. These pieces weren’t written to sound clever; they were written to be useful. Each article links back to relevant menu pages and stores, strengthening internal linking across the website.

Benefits Of SEO

Tracking What Actually Matters

Instead of focusing only on pageviews, we tracked real actions. We measured how often people searched for stores, viewed menus, interacted with sugar and topping options, clicked through to delivery partners, and signed up for promotions.

This allowed the Digital marketing agency approach to connect SEO performance directly to real customer behaviour — not just traffic numbers.

The Result

The website now loads quickly on mobile and answers key questions upfront. Store pages show up more reliably in local searches. Content brings in new visitors during seasonal launches, and internal links guide them toward nearby outlets and ordering options.

Most importantly, organic search now leads to meaningful actions store visits, menu engagement, and delivery clicks especially during peak times when people are deciding what to drink right now.

Final Thoughts

SEO doesn’t need to be complicated. It just needs to make it easier for customers to find what they already want.

If your brand depends on foot traffic, menus, or local discovery, working with an SEO Agency that understands Website Development and Digital marketing together makes all the difference.

Want your website to work harder for your business?Talk to PaperCutCollective, your growth-focused Digital marketing agency and SEO partner.