Full site redesign from structure to visuals Ordering made simple clear paths for pre-orders & custom Local SEO ready hours, locations, schema Meet Butter Cakes. Butter Cakes is a boutique bakery best known for seasonal cakes and custom celebration orders. Most customers discover the brand through Instagram and Google Maps, then visit the website to decide what to buy and how to order. The old site had charm, but the practical details that locals needed today’s flavours, lead

Custom Shopify theme coded from scratch (no page builder) Digital recipe storefront secure previews & instant downloads Meet Nanami. Nanami is the online home for pastry chef Anna Yoong , where her signature recipes, techniques, and finishing tips are sold directly to home bakers and professionals. Anna needed a site that feels boutique and editorial, but functions like a robust digital product store, making it effortless for customers to preview, purchase, and download recip

Technical fixes  crawl, speed, indexation Content hub  cornerstone + supporting topics Structured data  Product / Org / FAQ Meet Aroma Truffle. Aroma Truffle is a premium snack brand known for truffle chips and gifting-friendly assortments. The brand enjoys strong word-of-mouth, yet non-brand organic visibility lagged behind competitors with larger editorial footprints. Category keywords (“truffle chips singapore”, “best truffle snacks”) were contested, and “where to buy” sea

Local SEO foundation GBP, NAP, location pages Lead tracking forms & WhatsApp events CPL reduction through intent-based SEM Meet Femme 5 Agency. Femme 5 is a Singapore-based agency specializing in maid and caregiver placement. The market is competitive, CPCs are high, and prospective families often require clear, trustworthy information before they reach out. Before engagement, local visibility was inconsistent, and paid search mixed ready-to-hire terms with research queries,

Account restructure by product & intent Conversion tracking Purchase events verified ROAS lift from testing cadence Meet Beta Pet Mart. Beta Pet Mart sells pet supplements and freeze-dried treats. Growth potential was strong AOV and repeat purchase rates looked healthy but the search account was broad and noisy.  Campaigns mixed research and buying queries, Shopping wasn’t fully leveraged, and creative testing was ad-hoc. The team needed a structure that could scale profitabl