Lead Generation & Social Media Marketing Singapore: Weiken.com Case Study

Weiken (https://www.weiken.com/) is a Singapore renovation and interior services brand where marketing success is measured by qualified enquiries. In a competitive market, homeowners don’t decide instantly. They scroll, compare portfolios, ask for recommendations, and shortlist 2–3 firms before requesting a quotation. That’s why Lead Generation and Social Media Management work best as one system: lead gen campaigns bring in ready-to-talk prospects, while consistent social content builds trust and increases conversion confidence.

Benefits Of Social Media Marketing

For this project, the services provided were Lead Generation and Social Media Management. The focus was to generate a steady pipeline of enquiries while keeping Weiken’s social presence active, credible, and aligned with the brand’s renovation strengths. As a digital marketing agency singapore, we structured the work around performance, content consistency, and continuous optimisation.

The challenge: high competition, long consideration cycles, and lead quality

Renovation is a high-consideration service. Prospects often:

• Want to see proven work (before/after, walkthroughs, styles)

• Need clarity on process and timelines

• Compare multiple quotes before deciding

• Judge trust based on social proof and responsiveness

Common growth challenges for brands like Weiken include:

• Lead volume that fluctuates (spikes and drop-offs)

• Leads that are too broad or low intent (wasting sales time)

• Inconsistent social content that weakens trust after the ad click

• Creative fatigue that increases cost per lead over time

The goal wasn’t to chase vanity metrics. It was to create predictable enquiries and improve lead quality while keeping the brand presence strong.

Our approach: lead gen campaigns + social media management

We built the engagement around three connected pillars—conversion-led campaigns, a consistent content system, and ongoing optimisation. This is how a practical marketing agency singapore supports service businesses in competitive categories.

1) Lead generation campaigns designed for enquiry intent

Lead gen campaigns work best when they filter for real renovation intent. Instead of going too broad, we focused on messaging and targeting that helps qualify prospects (renovation type, timeline, budget expectations, style preference).

We typically drive enquiries through a mix of form leads and message-based leads, because many homeowners prefer quick chat before committing to a longer consultation. This fits naturally into a broader digital marketing services in singapore system where tracking and follow-up are part of the performance plan.

For brands that also want “ready now” demand capture, paid search can complement social campaigns. Many teams explore pay per click singapore when they want to reach people actively searching for renovation services at the exact moment of intent.

2) Social media management that supports trust and conversion

In renovation, prospects often click an ad and then check Instagram or Facebook to validate the brand. If the page looks inactive or inconsistent, enquiry rates drop—even if the ad was strong.

As a social media agency singapore, we focused on building a consistent presence through:

• Portfolio-focused posts (before/after, room transformations, walkthroughs)

• Educational content (process tips, renovation do’s and don’ts, budgeting guidance)

• Trust content (testimonials, project highlights, team/process clarity)

• A steady posting rhythm that keeps the brand active and credible

This ensures the social profile becomes a “conversion asset,” not just a posting channel.

3) Creative and content workflows that keep campaigns fresh

Creative fatigue is one of the biggest reasons lead costs rise. Renovation audiences respond best when visuals stay fresh and clearly communicate outcomes (space improvement, style, function, layout, and finish quality).

We structured content planning so creative could be reused across ads and organic keeping production efficient while maintaining variety. This also pairs well with long-term social media marketing strategy, where content themes are planned to match seasonal demand and renovation behaviour.

When needed, brands also scale content production through a dedicated content marketing agency workflow to keep assets consistent month after month.

4) Performance tracking and optimisation

Lead generation improves when you track what’s actually driving enquiries and quality conversations. We continually test:

• Different creatives (project types, styles, formats)

• Different hooks (pain points vs outcomes vs promotions)

• Audience segments (homeowners, new movers, HDB/condo segments)

• Landing or messaging flows that reduce drop-offs

This is where reporting matters. As a social media marketing agency singapore, we focus on practical insights: what to scale, what to pause, and what to test next so results stay stable, not random.

What improved: more consistent enquiries and stronger conversion confidence

When lead gen and social media management work together, you typically see improvements such as:

• A steadier enquiry pipeline (less fluctuation week to week)

• Better lead quality as messaging and targeting refine over time

• Higher conversion confidence because the social profile supports trust

• More stable performance as creatives refresh and testing continues

For service brands, this creates compounding results: stronger social proof improves lead conversion rates, and better-performing campaigns make content planning easier.

Why this approach works for renovation brands in Singapore

Renovation buyers are comparison-driven. The brands that win are usually the ones that show up consistently, look credible, and make it easy to enquire. That’s why partnering with a digital marketing agency that can manage both performance and content makes a big difference because the funnel stays connected from first click to first consultation.

If you’d like a practical plan to generate more renovation enquiries while strengthening your brand presence, we can review your current setup and recommend what to prioritise first. Whether you want ongoing support from a social media agency sg or want to expand into a broader marketing campaign across channels, we’re happy to chat through the next steps.