PAPERCUT COLLECTIVE · SINGAPORE · EST. 2023
Social Media Agency Singapore for Brands That Want to Be Seen, Heard, and Booked
We plan, create, and run social media campaigns for Singapore SMEs and brands. Across Facebook, Instagram, TikTok, and LinkedIn, we turn followers into customers and content into measurable growth
Since 2023
5.1x
Average ROAS across accounts
Since 2023
50%
Average ROAS across accounts
SOCIAL MEDIA MANAGEMENT
PaperCutCollective is a PSG-approved digital marketing vendor and a Meta Business Partner. That means eligible Singapore SMEs can claim up to 50% off our social media packages through Enterprise Singapore's Productivity Solutions Grant. We file the application, you save the money.
Eligibility check: registered in Singapore, at least 30% local shareholding, group annual sales under SGD 100M or fewer than 200 employees. Most Singapore SMEs qualify. Ask us during your strategy call and we will tell you the same day.
What Is Social Media Marketing for Singapore SMEs
More Than Just Pretty Posts
Social media marketing is everything that gets your brand seen, trusted, and chosen on Facebook, Instagram, TikTok, and LinkedIn. That includes content strategy, post creation, paid ads, community management, influencer partnerships, and the unglamorous work of measuring what is actually driving leads versus what is just hitting like buttons. Most Singapore SMEs already know they need to be on social. The harder question is what to post, how often, on which platform, and how to tell whether any of it is working. That is what we do for clients every day.
Why Singapore Audiences Are Different
Singapore is one of the most social-media-saturated markets in the world. The average Singaporean uses 8.4 social platforms per month and spends over 2 hours a day on them. Standing out means knowing which platform your audience actually buys on, what tone reads as local versus tone-deaf, and how to navigate Singapore-specific compliance like the PDPA on user-generated content.
We have run campaigns across F&B, beauty, finance, B2B services, retail, and SaaS in Singapore. The playbook changes by industry but the principle is the same: meet your audience on the platform they live on, in the voice they trust, with content they actually want to share.
What Is Social Media Marketing for Singapore SMEs
More Than Just Pretty Posts
Social media marketing is everything that gets your brand seen, trusted, and chosen on Facebook, Instagram, TikTok, and LinkedIn. That includes content strategy, post creation, paid ads, community management, influencer partnerships, and the unglamorous work of measuring what is actually driving leads versus what is just hitting like buttons. Most Singapore SMEs already know they need to be on social. The harder question is what to post, how often, on which platform, and how to tell whether any of it is working. That is what we do for clients every day.
Why Singapore Audiences Are Different
Singapore is one of the most social-media-saturated markets in the world. The average Singaporean uses 8.4 social platforms per month and spends over 2 hours a day on them. Standing out means knowing which platform your audience actually buys on, what tone reads as local versus tone-deaf, and how to navigate Singapore-specific compliance like the PDPA on user-generated content. We have run campaigns across F&B, beauty, finance, B2B services, retail, and SaaS in Singapore. The playbook changes by industry but the principle is the same: meet your audience on the platform they live on, in the voice they trust, with content they actually want to share.
Who This Service Is For
Who We Work Best With
Social media marketing rewards consistency, clarity, and patience. It works best for brands with a clear product or service, a genuine story to tell, and a long-term mindset that understands how content compounds over time. That is why we work best with businesses that are ready to invest in building a strong and credible online presence.
This includes e-commerce brands looking to support product launches, seasonal campaigns, and creator-led content that drives sales, as well as service businesses such as clinics, agencies, and consultants that need authority-building content and a steady flow of qualified social leads. We also partner closely with F&B and lifestyle brands that want locally relevant content and influencer collaborations tailored to Singapore audiences and neighbourhoods.
We are equally suited to startups preparing for a new product launch and needing a coordinated, campaign-led rollout across multiple social platforms. For Singapore SMEs applying for the PSG Grant, we provide the added advantage of being a Meta-certified vendor that can guide and manage the application process from start to finish.
At the same time, we believe in setting clear expectations from the beginning. We are not the right fit for businesses looking for viral guarantees, unwilling to invest in quality content production, or expecting sustainable growth through organic reach alone in today’s paid-first social media environment.
Our Social Media Process, Month by Month
A Clear, Predictable Roadmap
We do not believe in vague monthly retainers where nobody can tell what was actually shipped. Every PaperCutCollective social engagement runs on a clear month-by-month plan, agreed up front, with reporting a non-marketer can read.
THE ROADMAP
No vague “ongoing optimisation,” no padded reports, and no guessing where your budget went. You know exactly what is being created, published, tested, and refined each month — with clear deliverables, timelines, and reporting written in plain English.
We audit your current social presence, your top 3 competitors, and your audience data. You get a written report covering platform mix, content gaps, posting cadence, paid ad performance, and competitive benchmarks. From that we build a 6-month social roadmap with content pillars, platform priorities, and a paid spend recommendation.
Profile optimisation across all platforms, content templates and brand asset library, audience research and lookalike setup, Meta Pixel and Conversions API installation if not already in place, and the first batch of 'always-on' content scheduled. By end of Month 2 your social foundation is ready to scale
We start producing your full content calendar. Static posts, carousels, short-form video, reels, and platform-specific content all get planned, shot or designed, scheduled, and published. Paid ads launch alongside organic content to amplify what is working. Most clients see meaningful follower and engagement growth from this point.
By month five your content engine is humming. We shift focus to influencer and creator partnerships, user-generated content campaigns, and platform-specific paid scaling (e.g. Meta Advantage+ Shopping, TikTok Spark Ads). Reports get sharper because we now have month-on-month data to compare and double down on.
After six months, most clients see meaningful brand awareness lift and a steady stream of social-driven leads or sales. From here we shift into compound mode, doubling down on what works, retiring what does not, and treating social as a long-term brand asset, not a campaign-by-campaign expense.
What's Included in Every Engagement
One Price, Everything Covered
We do not charge separately for content, ads, or reporting. Every monthly retainer includes the full social toolkit. Here is what you get every month:
SMM 01 • Whats included
Campaign Strategy & Planning
Quarterly content strategy, monthly campaign briefs, hook and angle testing, platform-specific content planning, and a published calendar shared in advance so you always know what is going out and when.
SMM 02 • Whats included
Content Creation & Production
Static post design, carousels, short-form video editing, reel and TikTok scripts, copywriting, and native captions. Production ranges from in-house design to full creator-led shoots depending on the package.
SMM 03 • Whats included
Paid Social Advertising
Full Meta Ads management (Facebook and Instagram), TikTok Ads, and LinkedIn Ads where relevant. Audience setup, creative testing, conversion tracking via Pixel and Conversions API, and ongoing optimisation against your KPI.
SMM 04 • Whats included
Organic Social Media Management
Daily posting across the platforms in scope, community management and DM responses within agreed SLAs, hashtag and trend research, and platform-specific best practices applied (Reels for IG, Spark Ads for TikTok, native carousels for LinkedIn).
SMM 05 • Whats included
Influencer & User-Generated Content
Singapore creator and micro-influencer outreach, brief writing, contract management, UGC sourcing campaigns, and tracking the actual performance of creator content alongside your paid and organic numbers.
SMM 06 • Whats included
Performance Tracking & Reporting
A monthly report a non-marketer can read. Reach, engagement, follower growth, conversion data, top-performing content, what we did this month, what we are doing next month, and one clear summary line: are we on track or not.
Social Media Pricing
Three Tiers, All PSG-Eligible
Every PaperCutCollective social media package is fully managed and PSG Grant eligible. Prices below are before the grant. With PSG approval, eligible Singapore SMEs pay up to 50% less.
01
Starter, SGD 1,500 to 2,500 per month
For brands focused on a single platform with a clear audience. Includes 12 posts per month (mix of static and video), basic community management, light paid amplification, and a monthly report. Best for service-based SMEs starting their social presence.
02
Growth, SGD 2,500 to 5,000 per month
For brands running across two or three platforms with a content engine in motion. Includes 20 to 30 posts per month, full reels and short-form video production, dedicated paid ad budgets, basic creator partnerships, and conversion tracking.
03
Enterprise, SGD 5,000+ per month
For brands running multi-platform launches, e-commerce sales seasons, or always-on creator programmes. Custom-scoped after audit. Includes the Growth package plus dedicated influencer programmes, advanced production (full shoots, talent), and quarterly strategy reviews with leadership.
Not sure which tier fits? Book a free strategy call and we will tell you honestly. We do not upsell into a tier you do not need
Results We've Delivered
Real Singapore Brands, Real Numbers
Some client names have been changed for confidentiality, but every result shown below comes from a real PaperCutCollective engagement. We only showcase work and outcomes we directly delivered.
01
Singapore F&B Chain, Six Outlets
Started with stale Instagram and zero TikTok presence. We rebuilt their content strategy around outlet-specific reels and dish-of-the-day shorts. In 9 months: TikTok went from 0 to 41,000 followers, Instagram engagement up 280%, in-store traffic from 'social' (per their POS survey) up roughly 4x.
02
Highly competitive niche, paid Meta CPMs climbing every quarter. We rolled out a creator-led UGC programme with 14 micro-influencers and rebuilt their Meta ads around UGC creative. Result: paid ROAS lifted from 1.8 to 4.2 in 5 months while monthly content costs went down.
03
Singapore B2B SaaS Startup
Brand-new on LinkedIn. We built a thought-leadership content engine for the founder plus a separate brand page strategy. In 8 months: founder grew from 480 to 12,400 LinkedIn followers, and inbound demo requests from social went from zero to 7 to 12 per month.
Want a closer look at how our campaigns actually perform? On a strategy call, we will walk you through real case studies, share the full performance data, and break down the decisions behind the results. That includes being transparent about the months where things did not work as planned, what we learned from them, and the adjustments we made to improve performance moving forward.
Dating Consultant • 12 Months with PaperCut
"Not our first agency — just the first one that actually followed through. "
Anisa
Owner & Founder, DHF
Why PaperCutCollective vs Other Singapore Social Media Agencies
Five Differences That Matter
You always know what we did. Every report lists every post we shipped, every ad we ran, every creator we briefed. No 'we did social this month'.
We are a Meta Business Partner. That gives us beta access to features, dedicated Meta support, and a level of paid ad expertise most Singapore agencies do not have.
We are PSG-approved. Eligible SMEs save up to 50% on every package. We handle the application paperwork end-to-end.
We do not lock you in. Three-month minimum, then month-to-month. If we are not delivering, you should not be paying.
We are platform-honest. If TikTok is wrong for your brand, we will tell you. If Instagram is plateauing and LinkedIn is the next move, we will tell you that too. The point is to grow your business, not sell more posts.
What Is a Social Media Campaign?
A full social media campaign is a strategic, integrated marketing effort that combines creative content, paid advertising, community management, and detailed analytics to deliver consistent, impactful results. Our expert team handles every aspect, ensuring your campaign is aligned with your business goals and maximises ROI.
Trusted by SMEs and MNCs across Singapore
Trusted by MNCs and SMEs across Singapore, we deliver reliable, scalable, and results-driven solutions tailored to businesses of every size. From multinational corporations to growing local enterprises, our clients rely on us for our expertise, responsiveness, and commitment to excellence.
With a proven track record across diverse industries, we help businesses streamline operations, drive growth, and achieve measurable results.
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