Lead Generation & Social Media Marketing Singapore: Eight Design Case Study

Eight Design (https://www.eightdesign.com.sg/) is a Singapore interior design brand where growth depends on a steady flow of qualified homeowner enquiries. In the renovation space, prospects rarely convert on the first touch. They scroll through social content for inspiration, compare portfolios, read reviews, and shortlist a few firms before booking a consultation. That’s why Lead Generation and Social Media Management work best as one system: performance campaigns drive enquiry volume, while consistent social content builds trust and improves conversion confidence.

Benefits Of Social Media Marketing

For this project, the services provided were Lead Generation and Social Media Management. The objective was to generate consistent enquiries while maintaining an active, credible social presence that supports the decision-making journey. As a digital marketing agency singapore, we structured the work around conversion-led campaigns, a content system built for trust, and ongoing optimisation based on performance insights.

The challenge: high competition and trust-driven conversions

Interior design marketing has three common hurdles:

1. Competition is intense homeowners have many choices.

2. Trust matters people want proof of quality, not just promises.

3. Consideration cycles are long prospects need multiple touchpoints before they enquire.

For brands like Eight Design, this often shows up as:

• Lead costs increasing when creative fatigue sets in

• Enquiries fluctuating week to week (inconsistent pipeline)

• Leads coming in too broad (low intent) and wasting follow-up time

• Social profiles not consistently updated, causing prospects to hesitate after clicking an ad

The goal was to improve enquiry consistency and quality while strengthening the brand’s social proof.

Our approach: lead generation + social media management

We ran the strategy as a connected funnel ads bring prospects in, content builds confidence, and reporting keeps performance stable. This is how a practical marketing agency singapore supports service brands in competitive categories.

1) Lead generation campaigns focused on homeowner intent

Lead generation works best when messaging and targeting filter for real renovation intent. Instead of going too broad, we focused on creative and offers that attract prospects who are actively planning a renovation people looking for design support, timelines, and consultation-ready outcomes.

We typically test multiple enquiry paths (forms and messages) because homeowners often prefer a quick chat first. This approach sits naturally within a broader digital marketing services in singapore system, where tracking and optimisation are built into the process.

For brands that want to capture “ready now” demand beyond social, paid search can complement the funnel. Many businesses explore pay per click singapore when they want to reach prospects actively searching for interior design and renovation services.

2) Social media management that builds trust after the click

In renovation, a strong social presence is part of the sales funnel. Many prospects will click an ad, then immediately check Instagram or Facebook to validate your portfolio. If the page looks inactive or inconsistent, conversion rates drop.

As a social media agency singapore, we focused on consistency across:

• Portfolio posts (before/after, room transformations, highlight projects)

• Educational posts (renovation tips, layout ideas, budgeting guidance)

• Trust-building content (testimonials, process clarity, FAQ-style posts)

• A predictable posting rhythm that keeps the page active and credible

This ensured Eight Design’s profile supported conversions, not just engagement.

3) Creative planning that prevents ad fatigue

Interior design is visual creative quality is a performance lever. When ads reuse the same visuals too long, costs rise. We planned content themes so creative could be refreshed regularly without reinventing everything each time.

This approach aligns with our broader social media marketing work: build a repeatable content system that can be reused for both ads and organic. Where needed, brands also scale output with content marketing agency support to keep production consistent month after month.

4) Reporting and optimisation to stabilise performance

Lead gen improves when you track what’s working and refine continuously. We monitor creative performance, audience response, enquiry volume, and lead quality indicators, then adjust:

• Creative angles (style focus vs outcome focus vs process clarity)

• Audience segments (homeowners, new movers, HDB/condo segments)

• Formats (static, carousel, short video)

• Enquiry flows that reduce drop-offs

As a social media marketing agency singapore, we keep reporting practical—what to scale, what to pause, and what to test next.

What improved: steadier enquiries and stronger conversion confidence

When lead generation and social media management work together, you typically see:

• More consistent enquiry volume (less “up and down” weeks)

• Better lead quality as targeting and messaging sharpen over time

• Higher conversion confidence because the portfolio is always visible and current

• More stable performance as creative refresh cycles reduce fatigue

For a renovation brand, this creates compounding results: stronger social proof makes leads easier to close, and better-performing ads make the pipeline more predictable.

Why this approach works for renovation brands in Singapore

Homeowners in Singapore are comparison-driven. Brands that win are the ones that show up consistently, look credible, and make it easy to enquire. That’s why partnering with a digital marketing agency that can manage both performance and content matters because the funnel stays connected from first click to first consultation.

If you want a steady stream of renovation enquiries while building a stronger brand presence, we can review your current setup and recommend the most practical next steps. Whether you’re looking for ongoing support from a social media agency sg or want to expand into a broader marketing campaign plan across channels, we’re happy to chat through options that fit your goals.