Lead Generation Singapore: EduFirst Case Study

EduFirst (https://www.edufirst.com.sg/) is a Singapore tuition brand where marketing success comes down to one outcome: consistent, qualified parent enquiries. In education, families don’t enrol on impulse. Parents compare centres, check track record, evaluate programme fit, and often want a trial class or consultation before committing.

Benefits Of Targeted Lead Generation

That’s why Lead Generation is such a strong channel for tuition brands when it’s structured to attract the right parents, qualify intent early, and guide them smoothly to the next step.

For this project, the service provided was Lead Generation. The objective was to generate a steady flow of enquiries while keeping lead quality high and costs stable. As a digital marketing agency singapore, we approached the work with a practical funnel: match the message to parent intent, choose channels that capture demand, and optimise continuously to improve conversion outcomes.

The challenge: competitive tuition searches and lead quality control

Singapore’s tuition space is competitive, and lead costs can rise quickly if campaigns target too broadly. Parents may click out of curiosity, but not all are ready to enquire or enrol.

Common challenges for tuition brands like EduFirst include:

• Enquiries that don’t match the right level or subject (low relevance)

• Lead volume spikes during peak seasons, then drops off

• Higher CPL when creatives fatigue or offers are unclear

• Long decision cycles where parents need multiple touchpoints before converting

The goal wasn’t to collect more contacts. It was to bring in parents who are actively searching for support and are more likely to book a trial, assessment, or consultation.

Our approach: lead generation built around intent and conversion clarity

We treated lead generation as a system where targeting, creative, and the enquiry flow work together to drive consistent results.

1) Parent-first messaging that filters for real intent

In education, the strongest-performing campaigns are clear and specific. Parents respond when they quickly understand:

• Who the programme is for (student level and needs)

• What it helps with (confidence, fundamentals, exam readiness)

• What happens next (trial, consultation, assessment, or call-back)

By making the message specific, campaigns naturally filter out low-intent clicks and attract more serious enquiries.

2) Channel mix that captures demand at the right moment

Lead generation works best when you match the channel to user intent:

• Social channels are strong for discovery and awareness

• Search channels are strong for parents already looking for tuition

For tuition brands, search often becomes a key driver of “ready now” enquiries. Many education businesses start with pay per click singapore because searchers are closer to taking action than broad audiences.

This fits within a broader digital marketing services in singapore strategy where each channel has a clear role in the funnel.

3) Lead qualification built into targeting and enquiry flow

High lead volume is not helpful if it wastes admin time. We improved lead quality by building “filters” into the lead generation system:

• Targeting aligned to parent demographics and likely behaviours

• Creative that sets expectations clearly (so only the right parents enquire)

• Lead flows that reduce friction but still encourage serious intent

This is a key difference between simply running ads and building a scalable system with a performance-driven marketing agency singapore.

4) Continuous testing to keep CPL stable

Education ads can fatigue fast especially around exam periods and peak seasons. We kept performance stable through ongoing testing:

• Different creative angles (results, confidence, teacher support, exam readiness)

• Different formats (static, carousel, video)

• Different enquiry paths (call-back, form, message-first)

• Audience refinements that reduce wasted spend

Testing keeps cost per lead from drifting upward and improves consistency over time.

5) Reporting that turns data into action

Lead generation improves when reporting is practical and decision-focused. We track what drives enquiry volume and quality, then translate it into next steps what to scale, what to pause, and what to improve.

As campaigns mature, many brands also connect lead gen with wider social media marketing support to keep messaging consistent across all touchpoints parents see.

What improved: steadier enquiries and better-fit leads

When lead generation is done properly for a tuition brand, improvements typically look like:

• More consistent enquiry volume (less fluctuation week to week)

• Better relevance of leads (parents closer to booking or enrolling)

• Lower wasted spend due to clearer targeting and messaging

• More stable CPL through continuous creative refresh and testing

For education businesses, this creates compounding gains: better campaign learnings improve lead quality, and a steadier pipeline supports predictable growth.

Why lead generation is a strong channel for tuition brands in Singapore

Parents are comparison-driven and cautious. They want clarity, credibility, and a smooth next step before committing. Lead generation works best when it attracts the right parents, sets expectations clearly, and makes it easy to enquire.

That’s why working with a digital marketing agency that understands intent-led funnels can make a big difference in a competitive category like tuition.

If you want a more predictable flow of qualified parent enquiries, we can review your current setup and recommend the most practical improvements first. Whether you want to scale search-driven acquisition through pay per click singapore or map a broader multi-channel marketing campaign strategy, we’re happy to chat and share what to prioritise next.