Lead Generation & Social Media Marketing Singapore: Livspace Case Study

Livspace (https://www.livspace.com/) is a large interior design and renovation brand where growth depends on two things working together: a predictable flow of qualified enquiries and a strong social presence that builds trust at every touchpoint. In the renovation space, prospects rarely convert instantly. They browse inspiration, compare portfolios, check reviews, and shortlist 2–3 providers before booking a consultation.

That’s why Lead Generation and Social Media Management are most effective when run as one system performance campaigns bring in enquiry-ready prospects, and consistent social content helps those prospects feel confident choosing your brand.

B2B Social Media Marketing Benefits

For this project, the services provided were Lead Generation and Social Media Management. The focus was to drive steady enquiries while maintaining a clear, credible brand presence across social platforms. As a digital marketing agency singapore, we approached the work with a practical funnel: convert intent with paid campaigns, reinforce trust through social content, and keep results stable through ongoing optimisation and reporting.

The challenge: scale, competition, and conversion confidence

Even established renovation brands face common growth challenges:

• Intense competition for attention on social platforms

• Rising costs when ad creatives fatigue

• Lead quality fluctuations (volume is there, but not always the right intent)

• Long decision cycles prospects need multiple touchpoints before they enquire

• “Validation behaviour”: people click an ad, then check Instagram/TikTok to confirm quality

The goal wasn’t only lead volume. It was a more consistent pipeline of qualified enquiries, supported by social proof and brand consistency.

Our approach: lead generation campaigns + social media management

We structured the work around three pillars: conversion-led paid campaigns, a content system designed for trust, and continuous improvement through data and reporting.

This is how a performance-focused marketing agency singapore supports service businesses.

1) Lead generation built around homeowner intent

Effective lead generation in renovation requires filtering for real intent homeowners who are actively planning a project, not just browsing pretty rooms.

We focused on:

• Messaging that qualifies (timeline, type of renovation, desired style/outcome)

• Clear offers that encourage action (consultation, quotation, design discussion)

• Enquiry flows that reduce friction (forms and message-based leads)

This approach fits into a wider digital marketing services in singapore system where tracking, follow-up, and optimisation are treated as part of the funnel not an afterthought.

For brands that want to capture “ready now” demand, paid search can complement social lead gen. Many businesses add pay per click singapore to reach people actively searching for interior designers and renovation services.

2) Social media management that supports trust after the click

In renovation, social profiles are part of the conversion process. Many prospects who click an ad will check social channels to validate the portfolio, style consistency, and proof of work.

As a social media agency singapore, we focused on keeping the brand presence consistent through:

• Portfolio and transformation content (before/after, walkthroughs, room highlights)

• Educational posts that reduce hesitation (process tips, budgeting, timelines)

• Trust content (testimonials, project breakdowns, “how we work” clarity)

• A steady posting rhythm so pages look active and credible

This ensures social doesn’t just “look good” it supports conversion confidence.

3) Creative planning to prevent fatigue and keep performance stable

When creatives don’t refresh, lead costs rise. Renovation audiences respond strongly to visuals, so variety matters: different home types, styles, layouts, and problem/solution angles.

We planned content themes that could be repurposed across paid and organic, which aligns with our broader social media marketing approach: build a content engine that supports both performance and brand trust. Where ongoing production is needed, brands scale output with a reliable content marketing agency system to keep visuals and captions consistent month after month.

4) Reporting and optimisation to improve lead quality

Lead generation is never “set and forget.” We continuously monitor performance signals and optimise:

• Creative angles (style-led vs outcome-led vs problem/solution)

• Audience segments (homeowners, new movers, property type focus)

• Formats (static, carousel, video)

• Enquiry quality indicators (not just volume)

As a social media marketing agency singapore, we keep reporting clear and action-based: what to scale, what to pause, and what to test next.

What improved: steadier enquiries and stronger funnel performance

When lead generation and social media management work together, results typically show up as:

• More consistent enquiry volume (less week-to-week fluctuation)

• Better lead quality as targeting and messaging refine over time

• Higher conversion confidence because social profiles reinforce trust

• More stable performance as creatives refresh and testing continues

For renovation brands, this creates compounding growth: social proof improves conversion rates, and higher-performing campaigns make enquiry flow more predictable.

Why this matters for renovation brands in Singapore

Homeowners in Singapore are comparison-driven. Brands that win are usually the ones that show up consistently, look credible, and make it easy to enquire. That’s why working with a digital marketing agency that can manage both performance campaigns and social strategy makes a real difference the funnel stays connected from first click to first consultation.

If you want a more predictable pipeline of renovation enquiries and a stronger social presence that supports conversions, we can review your current setup and recommend practical next steps. Whether you’re looking for ongoing support from a social media agency sg or want to expand into a wider multi-channel marketing campaign approach, we’re happy to talk through options that fit your goals.