SEO Singapore: ShopBack Case Study

ShopBack (https://www.shopback.sg/) is a high-volume platform where organic search can become a major growth engine. Users often search with clear intent looking for cashback options, retailer pages, promo-style queries, or how-to information before they commit to a purchase. For a brand like ShopBack, SEO isn’t only about ranking a homepage. It’s about building strong visibility across many important pages so users can land directly on the most relevant offer, merchant, or guide.

Benefits Of SEO

For this project, the service provided was SEO focused on improving discoverability, strengthening site structure, and supporting scalable organic growth. As a digital marketing agency singapore, our approach stayed practical: improve how Google understands priority pages, reduce technical friction, and build a content + internal linking system that supports long-term rankings.

The challenge: large site, competitive keywords, and “page importance” signals

Platforms like ShopBack often face a similar SEO challenge: there are many valuable pages (merchant pages, categories, and guides), but Google needs clear signals about which pages matter most.

Common SEO issues in this type of environment include:

• Too many similar pages competing with each other (keyword overlap/cannibalisation)

• Thin or duplicated page templates that don’t provide unique value

• Internal linking not strong enough to push authority to priority pages

• Technical complexity from parameters, tracking, and dynamic page generation

• Strong competition from retailers, marketplaces, and coupon-style sites

The goal wasn’t to chase broad traffic. It was to increase rankings and clicks from search terms that connect directly to user actions sign-ups, retailer visits, and cashback usage.

Our SEO approach for ShopBack

We structured the work around the areas that matter most for large, multi-page sites.

This is the same methodology we apply through our seo services, adapted for a platform where scale and structure influence results as much as content does.

1) Technical SEO to support scale and crawl efficiency

When a site has hundreds or thousands of valuable URLs, technical SEO is what keeps growth stable. Our seo consultant singapore work focused on improving:

• Crawl efficiency (so Google spends more time on key pages)

• Indexing signals (so non-priority URLs don’t dilute performance)

• Site speed and mobile usability (so users don’t drop off after clicking)

• Page template consistency (so SEO fundamentals are applied at scale)

This helps ensure important pages remain discoverable, indexable, and competitive.

2) On-page improvements for high-intent pages

For a cashback platform, high-intent pages typically include merchant pages, core categories, and evergreen guides that answer common user questions.

As a seo agency singapore, we strengthened:

• Page titles, headings, and metadata to match search intent clearly

• Content structure so pages provide quick answers without feeling “bloated”

• FAQ sections that support longtail searches while also reducing user hesitation

• Clear internal pathways so users can move from guide → retailer → action smoothly

These refinements help improve rankings and can also lift click-through rate from Google because the snippet is clearer and more relevant.

3) Internal linking that pushes authority to priority pages

Internal linking is one of the fastest ways to improve performance on large sites especially when some pages naturally attract more links and visibility than others.

We improved internal linking flows so authority supports the pages that drive the business most, while still keeping the navigation natural for users. This is a key part of how we operate as a seo agency using structure and link pathways to reinforce what Google should prioritise.

4) Off-page SEO support for credibility and competitiveness

In competitive search environments, authority matters. We supported domain and page credibility using methods aligned with our seo company approach, focusing on quality and relevance rather than mass outreach.

This helps key pages compete against strong domains like retailers, banks, marketplaces, and coupon networks.

What improved: clearer structure, stronger rankings potential, and better search entry points

For platforms like ShopBack, SEO wins often show up as:

• Better visibility across merchant and category pages (not only the homepage)

• More longtail rankings that match real “ready-to-use” intent

• Higher-quality traffic landing deeper on the site, closer to conversion

• Improved crawl/indexation behaviour that supports scaling new pages faster

The bigger outcome is stability: organic search becomes a consistent acquisition channel that supports growth even when paid media costs rise.

Why SEO is a strong growth lever for platforms in Singapore

SEO is one of the few channels where results compound over time. For platforms built around many partner pages and user intent, it can reduce dependency on constant promotional spend while still driving high-value traffic.

That’s why brands looking for sustainable growth often work with a seo company singapore that can handle both the technical side and the structure required for scale not just basic keyword edits.

If you want to improve organic growth for a large site or marketplace-style platform, we can review your current setup and outline what to prioritise first. You can start with a quick conversation about our seo services singapore, and if you’re considering combining SEO with paid later, we can also map how it fits into a broader digital marketing strategy without making it complicated.