SEO Singapore: Eezee Case Study

Eezee (https://eezee.sg/) is a fast-moving B2B eCommerce platform where buyers aren’t casually browsing they’re searching with a purpose. Procurement teams and operations managers often need specific product categories quickly, want supplier confidence, and expect a smooth site experience. That makes SEO especially valuable: it helps Eezee appear for high-intent searches at the exact moment businesses are ready to source, compare, or purchase.

SEO Process

For this project, the service provided was SEO focused on improving organic visibility for revenue-driving pages, strengthening site structure for scale, and supporting long-term search growth in a competitive B2B market. As a digital marketing agency singapore, our approach was built around clarity and consistency: help Google understand the site better, help users find what they need faster, and make priority categories more discoverable.

The challenge: B2B search intent + large catalogue complexity

B2B eCommerce SEO is different from consumer retail. Buyers often use technical terms, search by category or specification, and expect trust signals before taking action.

For sites like Eezee, common SEO challenges include:

• Large category and product libraries that are hard for Google to prioritise

• Thin or duplicated content across templated pages

• Important categories not receiving enough internal link authority

• Filter and parameter URLs creating crawl “noise”

• High competition for broad B2B product terms

The goal wasn’t just “more traffic.” It was stronger rankings for pages that match real procurement intent and a cleaner structure that supports long-term growth.

Our SEO approach for Eezee

We built the work around the core areas that typically move the needle for B2B eCommerce and marketplace-style sites. This is the same foundation we apply across our seo services singapore, tailored to a high-SKU environment.

1) Technical SEO to improve crawl efficiency and indexing focus

When a site has many pages, technical SEO becomes a growth lever. We prioritised crawl efficiency so Google spends more time on the pages that matter most.

Our seo consultant singapore workflow focused on:

• Removing technical blockers that slow discovery of key category pages

• Reducing crawl waste from filters, tag pages, and parameter variations

• Improving site performance signals (especially for mobile and speed)

• Ensuring indexation aligns with commercial priorities

This step helps search engines “see” the right pages first, which is essential for a scalable marketplace.

2) Category-led on-page optimisation for commercial intent

For a platform like Eezee, category pages are often the biggest SEO opportunity. They can capture broad demand (“safety equipment supplier”) and mid-funnel demand (“industrial gloves bulk”) both valuable for B2B conversions.

As a seo agency singapore, we strengthened category signals through:

• Cleaner page titles and headings aligned to how buyers search

• Short, helpful category content that supports ranking (without fluff)

• Better metadata to improve click-through rate from Google

• Improved internal links to reinforce priority categories and subcategories

This ensures the site doesn’t just rank it attracts the right clicks.

3) Internal linking that supports authority flow across the catalogue

Internal linking is one of the most important SEO levers for large sites. Without a strong linking structure, Google may treat many pages as equal, even when some categories drive far more revenue.

We improved internal pathways so authority flows from top-level pages to priority categories more intentionally supporting both search performance and user navigation.

This is a key part of how we run scalable SEO as a seo agency, because internal links help distribute relevance and ranking power across the site.

4) Off-page support for credibility and competitiveness

In competitive B2B spaces, authority helps. Where relevant, we supported stronger credibility signals using strategies aligned with our seo company singapore workfocusing on quality placements and relevance rather than chasing low-value links.

For B2B, trust is not optional. Stronger authority supports rankings, and it also supports buyer confidence.

What improved: better structure, stronger visibility, and more qualified organic entry points

With B2B SEO, improvements often show up as better “coverage” across the site more priority pages being discovered, indexed correctly, and ranking for intent-driven searches.

Typical gains from this style of work include:

• More consistent ranking potential for category pages (not just the homepage)

• Better crawl and indexing behaviour across large page sets

• Higher-quality organic traffic that matches procurement intent

• A clearer site journey that helps buyers reach the right product pages faster

Most importantly, the SEO approach supports long-term growth without relying entirely on paid media.

Why SEO is a strong channel for B2B eCommerce in Singapore

B2B buyers search differently, but they search constantly especially when needs are urgent. SEO helps you become the default option when businesses look for suppliers, categories, or product solutions. It also reduces dependency on rising advertising costs and builds a stable pipeline of intent-driven demand over time.

That’s why many brands look for a digital marketing agency that can handle technical SEO, on-page optimisation, and scalable site structure not just content writing.

If you’re exploring how SEO could improve your B2B or eCommerce growth, we’re happy to walk through what’s holding your site back and what to prioritise first. You can start with a quick conversation about our seo services, and if you want to connect SEO with paid acquisition later, we can also map how it fits into a broader marketing campaign plan in a practical, non-complicated way.