What We’ll Do in Your YouTube Ad Campaign
At Papercut Collective, we go beyond one-size-fits-all campaigns. Unlike agencies that stick to a single ad type, we harness the full power of Youtube Ads we strategically combine multiple ad formats at no additional cost to boost reach, engagement, and conversions.
Campaign Setup & Targeting Strategy
We’ll guide you through campaign types (skippable, non-skippable, bumper, discovery, etc.) and set up targeting based on demographics, interests, topics, or remarketing lists.
Video Creative Guidance (or Production Support)
Already have videos? Great, we'll help trim, repurpose, or format them. Need new ones? We can guide your production or work with your team to bring it to life.
YouTube Channel Integration & Tracking Setup
We make sure your YouTube channel, Google Ads, and Google Analytics are all synced, so you can track views, engagement, and conversions properly.
Budget & Bidding Control
We manage your budget smartly choosing between cost-per-view (CPV) or cost-per-thousand impressions (CPM) depending on your goals (awareness, traffic, or conversions).
Ongoing Optimisation & Reporting
We keep an eye on what’s working (and what’s not) tweaking targeting, testing different creatives, and sharing clear reports so you know what’s driving results.
Why Partner with PaperCut Collective?
We don’t just run ads, we craft full-fledged strategies that support your long-term growth.
Our team understands the nuances of Singapore’s digital market and what it takes to deliver results with Display Ads.
With over 18 years of combined experience, we bring creativity, analytics, and local know-how to every campaign.
What Our Clients Have to Say
Connect with Your Audience Through YouTube Ads
Your customers aren’t just searching they’re watching. Whether they’re checking out product reviews, learning something new, or just unwinding with videos, YouTube is where your brand needs to be.
At PaperCut Collective, we help brands in Singapore run high-impact YouTube Ads that grab attention, tell a compelling story, and drive action. From skippable ads to bumper videos, we manage everything so you can focus on running your business.
Get Started with Youtube Ads Today
Ready to showcase your brand with story telling, our team will help for crafted and tracking the campaign all the way
Who Should Use Performance Max?
Performance Max is a perfect fit for businesses that want to simplify campaign management while reaching customers at scale. It works especially well for
Is YouTube Ads Right for You?
YouTube is a great platform for:
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Brands with a strong story to tell
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E-commerce businesses launching new products
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Personal brands or coaches looking to build trust
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Local businesses that want to build recognition
Anyone doing retargeting as part of a bigger digital strategy
Why Use Google Youtube Ads?
YouTube isn’t just for entertainment it’s one of the most powerful platforms for building trust and making sales.
Here’s why YouTube Ads work so well:
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You reach people where they’re already spending time (watching!)
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Video ads feel more personal and build emotional connection
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You can target by interest, behaviour, keywords, or even specific channels
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It’s a great way to boost awareness, drive traffic, or retarget visitors
Plus, YouTube is the world’s second-largest search engine and your brand can show up before, during, or after the videos your audience loves.
E-commerce brands running Google Shopping
We handle the full setup and continuous optimisation of your advertising accounts to ensure peak performance.
Local businesses looking for leads
Our expert team develops customised strategies aligned with your business goals, drawing on deep industry knowledge and cross-platform experience.
Service providers with strong creative assets
We research the keywords your audience uses to find your offerings and continuously optimise them for maximum campaign performance.
Audience Targeting & Segmentation
We analyse your target market to pinpoint the most effective audience segments and targeting signals for your campaign’s success.
Smart Remarketing
We implement customised retargeting strategies to reconnect with past website visitors and users who’ve engaged with your ads.
Landing Pages Creation
We create dedicated, conversion-focused landing pages specifically tailored to match your ads and offerings.
Ads Setup & Management
We handle the complete setup and ongoing optimisation of your advertising accounts to ensure consistent, high-performing results.
Campaign Strategy & Ads Structure
Our expert team crafts customised strategies aligned with your business objectives, backed by deep expertise across various industries and advertising platforms.
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Free Strategy Consultation
Book your free, no-obligation consultation to get expert insights and customised digital marketing strategies for your business.
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Commencement of Partnership
When you’re ready to move forward, we’ll assign a dedicated team of specialists to design and execute digital marketing campaigns tailored to your business objectives.
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Measurable Growth & ROI
See your online presence grow, customer leads multiply, and revenue increase as we continually optimise your campaigns for peak performance.
Wider Reach Where It Matters
Get your brand in front of millions on the world’s second-largest search engine. YouTube Ads allow you to connect with viewers during moments that matter whether they’re learning, exploring, or being entertained.
Precision Targeting & Smarter Spend
Reach the right audience based on interests, behaviors, keywords, and more. YouTube’s advanced targeting and bidding tools help you make the most of your ad spend by focusing on users most likely to take action.
Performance-Driven Creative Testing
Upload your videos and let YouTube’s machine learning do the heavy lifting. It tests different creative formats and placements to identify top performers keeping your message fresh, impactful, and optimized for results.
Our Clientele
Search Ads
Text-based ads that appear at the top of Google search results when users search for targeted keywords. At Papercut Collective, we optimise your Search campaigns to ensure your brand shows up when it matters most.
Display Ads
Visually engaging banner ads that appear across the Google Display Network (GDN), including popular websites, YouTube, Gmail, and mobile apps. At Papercut Collective, we craft compelling visuals and strategic placements to keep your brand top-of-mind throughout the customer journey.
Shopping Ads
Catalogue-style ads that automatically run across multiple Google channels Search, Display, YouTube, Gmail, and Discover. Performance Max is a game-changer for e-commerce businesses, using machine learning to showcase your products to the right audience at the right time
YouTube Ads
Engaging video ads that appear alongside YouTube videos or within YouTube search results. Video Ads offer a powerful way to tell your brand story, showcase product demos, and connect with your audience through rich, visual content.
Performance Max Ads
Google’s AI-powered campaign type that delivers ads across Search, Display, YouTube, and more in multiple formats text, banners, and videos designed to maximise your brand’s exposure and reach.
Success Story: 4.5X ROI for a Singapore Online Coach
We helped a local coaching business use YouTube to scale their reach with story-driven ads targeted at Singaporeans interested in wellness and productivity.
YouTube Ads deliver strong ROI by combining visual storytelling with precise targeting. Brands consistently see higher engagement and conversion rates that translate into real, measurable returns.
With YouTube’s intent-based targeting and skippable ad formats, you only pay for real interest. This often results in lower cost per lead giving you more qualified prospects for less.
Video ads on YouTube help drive action whether it’s growing your subscriber base or filling up your next webinar. Engaging content paired with smart calls-to-action turns views into valuable leads.
Book a Free Google Display Strategy Session
Looking to increase reach and brand recall with Display Ads? Our free consultation includes:
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Competitor & audience targeting audit
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Visual ad concepting & creative feedback
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Strategy roadmap aligned with your business goals
Display the remarketing setup plan (if applicable)