Boost Sales with Google Shopping Ads
At PaperCut Collective, we help Singaporean e-commerce brands maximise their online sales by leveraging Google Shopping Ads one of the most effective ways to get your products in front of high-intent buyers.
Why Use Google Shopping Ads?
Google Shopping Ads display your product images, prices, ratings, and store information directly in search results, attracting customers who are ready to purchase. Unlike text ads, Shopping Ads provide a visually rich experience that boosts click-through and conversion rates.
With billions of daily searches in Singapore and a growing e-commerce market, Shopping Ads are critical for:
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Standing out in highly competitive product searches
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Driving qualified traffic with accurate product information
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Increasing sales both online and in-store (with Local Inventory Ads)
PaperCut Collective ensures your Shopping campaigns are set up for success with precise product feed optimisation, smart bidding, and ongoing performance management.
Drive Instant Traffic & Product Views
Showcase your products directly in front of high-intent shoppers searching on Google. Drive quality traffic with visual, clickable listings that lead straight to your store.
Maximise ROI with Smart Product Targeting
Use real-time data and automated bidding to match your products with the right audience, at the right time. Google Shopping Ads help you spend smarter and sell faster.
Boost Conversions and Sales Revenue
Convert window shoppers into loyal customers with optimized product feeds, promotions, and competitive pricing all managed through a seamless ad experience.
Book a Free Google Shopping Strategy Session
Want expert guidance on launching or improving your Shopping Ads? Our free consultation includes:
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In-depth audit of your current product feed and campaigns
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Localised keyword and competitor analysis
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Product feed optimisation recommendations
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Custom plan to maximise your ad spend ROI
Who Should Use Google Shopping Ads?
Google Shopping is perfect for:
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E-commerce businesses selling a wide range of products
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Retailers using Shopify, WooCommerce, or custom platforms
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Brands targeting Singapore’s price-conscious and digital-savvy shoppers
Businesses with physical stores wanting to increase local footfall
E-commerce brands running Google Shopping
We handle the full setup and continuous optimisation of your advertising accounts to ensure peak performance.
Local businesses looking for leads
Our expert team develops customised strategies aligned with your business goals, drawing on deep industry knowledge and cross-platform experience.
Service providers with strong creative assets
We research the keywords your audience uses to find your offerings and continuously optimise them for maximum campaign performance.
Audience Targeting & Segmentation
We analyse your target market to pinpoint the most effective audience segments and targeting signals for your campaign’s success.
Smart Remarketing
We implement customised retargeting strategies to reconnect with past website visitors and users who’ve engaged with your ads.
Landing Pages Creation
We create dedicated, conversion-focused landing pages specifically tailored to match your ads and offerings.
Ads Setup & Management
We handle the complete setup and ongoing optimisation of your advertising accounts to ensure consistent, high-performing results.
Campaign Strategy & Ads Structure
Our expert team crafts customised strategies aligned with your business objectives, backed by deep expertise across various industries and advertising platforms.
What We Do in Your Google Shopping Campaign
At Papercut Collective, we go beyond one-size-fits-all campaigns. Unlike agencies that stick to a single ad type, we harness the full power of the Google Shopping Campaign, we strategically combine multiple ad formats at no additional cost to boost reach, engagement, and conversions.
Our Clientele
Product Feed Setup & Optimisation
We optimise your product titles, descriptions, images, and pricing to meet Google’s standards and appeal to Singaporean shoppers. Proper feed management is key to getting your products shown and clicked.
Google Merchant Center Setup
We handle Merchant Center account creation, verification, and feed submission to ensure compliance and smooth campaign running.
Smart Bidding & Budget Management
Using Google’s automated bidding strategies, we maximise conversions while controlling your ad spend, adapting bids based on product performance and audience behaviour.
Local Inventory Ads (LIA)
If you have physical stores in Singapore, we set up LIAs to show local product availability, driving foot traffic and omnichannel sales.
Ongoing Monitoring & Optimisation
Our team regularly reviews campaign data to refine product groups, pause low performers, adjust budgets, and run A/B tests on creatives.
Search Ads
Text-based ads that appear at the top of Google search results when users search for targeted keywords. At Papercut Collective, we optimise your Search campaigns to ensure your brand shows up when it matters most.
Display Ads
Visually engaging banner ads that appear across the Google Display Network (GDN), including popular websites, YouTube, Gmail, and mobile apps. At Papercut Collective, we craft compelling visuals and strategic placements to keep your brand top-of-mind throughout the customer journey.
Shopping Ads
Catalogue-style ads that automatically run across multiple Google channels Search, Display, YouTube, Gmail, and Discover. Performance Max is a game-changer for e-commerce businesses, using machine learning to showcase your products to the right audience at the right time
YouTube Ads
Engaging video ads that appear alongside YouTube videos or within YouTube search results. Video Ads offer a powerful way to tell your brand story, showcase product demos, and connect with your audience through rich, visual content.
Performance Max Ads
Google’s AI-powered campaign type that delivers ads across Search, Display, YouTube, and more in multiple formats text, banners, and videos designed to maximise your brand’s exposure and reach.
Success Story: 3X Sales Growth for a Singapore Online Retailer
We helped a local electronics retailer optimise their Google Shopping campaigns with targeted product feeds and smart bidding strategies, resulting in:
Accurate product listings and high-intent placements drove more purchases from ready-to-buy customers.
Automated bidding and audience insights helped lower ad spend while maintaining strong performance.
Their products consistently appeared across Search, Shopping, and Display, increasing recognition and trust.
Why Partner with PaperCut Collective?
With over 18 years of experience and a deep understanding of Singapore’s market, we are your trusted partner for Google Shopping Ads. Our certified team combines data insights with local market knowledge to deliver campaigns that convert helping you grow profitably and sustainably.
Get Started with Google Shopping Ads Today
Ready to turn your product listings into a powerful sales engine? Book a free consultation with PaperCut Collective and discover how our Google Shopping Ads services can help you reach more customers and grow your e-commerce business.
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Free Strategy Consultation
Book your free, no-obligation consultation to get expert insights and customised digital marketing strategies for your business.
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Commencement of Partnership
When you’re ready to move forward, we’ll assign a dedicated team of specialists to design and execute digital marketing campaigns tailored to your business objectives.
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Measurable Growth & ROI
See your online presence grow, customer leads multiply, and revenue increase as we continually optimise your campaigns for peak performance.
Who Should Use Performance Max?
Performance Max is a perfect fit for businesses that want to simplify campaign management while reaching customers at scale. It works especially well for