Benefits of working with a Meta Partner
Meta Business Partners are trusted and vetted experts recognised by Meta for their ability to drive real business results across Facebook, Instagram, and the broader Meta ecosystem.
We're proud to be a Meta Business Partner, recognised for consistently delivering high-performing campaigns on Facebook and Instagram. With deep platform expertise, we help you maximise every ad dollar through smart targeting and effective creatives.
As a Meta Business Partner, Papercut Collective gets early access to new features, tools, and in-depth analytics. This lets us optimise your campaigns faster and give you a competitive edge with data-driven decisions.
At Papercut Collective, our Meta Partner status gives us priority access to Meta’s support team. This allows us to troubleshoot and resolve issues faster, ensuring your ads stay live and performing at their best.
Maximise Your Business Growth with Meta Advertising
Whether your goal is to boost brand awareness, generate qualified leads, increase online sales, or promote events, Meta Ads provide the tools and flexibility to meet your objectives. Our team of certified Meta experts customises campaigns tailored to your unique business needs, leveraging advanced targeting options and creative ad formats to maximise your marketing ROI.
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Why Choose Meta Advertising?
Meta platforms remain among the most popular and influential social media channels in Singapore. Here’s why Meta Ads should be a cornerstone of your digital marketing strategy:
Meta offers precise targeting options beyond demographics, including interests, behaviours, life events, and even recent purchase intent. This allows you to segment your audience with laser precision to ensure your ads reach people most likely to engage and convert.
With Meta Ads, you can upload your own customer lists, website visitors, and app users to create Custom Audiences, ensuring your campaigns target warm leads. Lookalike Audiences then help you find new users who share similar characteristics, expanding your reach without sacrificing relevance.
Many potential customers don’t convert on their first interaction. Meta’s retargeting tools enable you to serve personalised ads to users who have previously interacted with your brand online, reminding them of products they viewed or prompting them to complete purchases.
Meta’s ecosystem spans Facebook, Instagram, Messenger, and a vast Audience Network, meaning your ads can reach customers wherever they spend time online. This omnichannel reach enhances brand visibility and keeps your business top of mind.
Meta’s Ads Manager provides detailed insights into campaign performance including impressions, clicks, conversions, and cost metrics allowing us to optimise campaigns on the fly to maximise your return on ad spend.
What We Do in Your Meta Advertising Campaign
Our end-to-end Meta Ads management ensures every element of your campaigns is optimised for success:
Advanced Audience Targeting & Segmentation
We leverage data from your website, CRM, and past campaigns to build precise Custom and Lookalike Audiences. We also use granular demographic and behavioural data to layer audience segments, increasing ad relevance and reducing wasted spend.
Creative Strategy & A/B Testing
We continuously test different versions of headlines, visuals, and calls-to-action to determine what resonates best with your Singaporean audience.
Robust Conversion Tracking Implementation
We set up and monitor Meta Pixel and Conversion API to accurately record key actions such as purchases, lead submissions, phone calls, and app installs ensuring precise measurement of campaign impact.
Smart Budgeting & Automated Bidding
We manage your ad budget using Meta’s bidding algorithms such as Target Cost per Action (CPA), Target Return on Ad Spend (ROAS), and Maximise Conversions to optimise spend allocation.
Ongoing Campaign Monitoring & Optimisation
Meta Ads are not a set-and-forget solution. We monitor performance daily, adjusting audience targeting, creative assets, and bids to maintain optimal results. We pause underperforming ads and reallocate budget to top performers.
Seasonal and Event-Based Campaigns
Singapore’s retail calendar is filled with key shopping seasons like Great Singapore Sale, Hari Raya, Chinese New Year, and year-end holidays. We plan and execute timely campaigns aligned with these events.
Transparent Reporting & Strategic Insights
Every month, we provide you with clear, detailed reports covering key performance indicators and actionable insights. We believe in transparency and collaboration, ensuring you understand how your campaigns are performing and where growth opportunities lie.
Who Should Use Meta Advertising?
Meta Ads work for virtually any business looking to scale and engage with a digital-savvy audience in Singapore. Typical users include:
E-commerce brands
aiming to increase product sales and brand loyalty
Service providers
such as clinics, education centres, and professional services generating high-quality leads
Local retailers and F&B outlets
promoting foot traffic, specials, and events
B2B companies
targeting decision-makers with account-based marketing and lead generation campaigns
Startups and SMEs
seeking cost-effective brand awareness and customer acquisition
Who Should Use Performance Max?
Performance Max is a perfect fit for businesses that want to simplify campaign management while reaching customers at scale. It works especially well for
E-commerce brands running Google Shopping
We handle the full setup and continuous optimisation of your advertising accounts to ensure peak performance.
Local businesses looking for leads
Our expert team develops customised strategies aligned with your business goals, drawing on deep industry knowledge and cross-platform experience.
Service providers with strong creative assets
We research the keywords your audience uses to find your offerings and continuously optimise them for maximum campaign performance.
Audience Targeting & Segmentation
We analyse your target market to pinpoint the most effective audience segments and targeting signals for your campaign’s success.
Smart Remarketing
We implement customised retargeting strategies to reconnect with past website visitors and users who’ve engaged with your ads.
Landing Pages Creation
We create dedicated, conversion-focused landing pages specifically tailored to match your ads and offerings.
Ads Setup & Management
We handle the complete setup and ongoing optimisation of your advertising accounts to ensure consistent, high-performing results.
Campaign Strategy & Ads Structure
Our expert team crafts customised strategies aligned with your business objectives, backed by deep expertise across various industries and advertising platforms.
Our Clientele
Search Ads
Text-based ads that appear at the top of Google search results when users search for targeted keywords. At Papercut Collective, we optimise your Search campaigns to ensure your brand shows up when it matters most.
Display Ads
Visually engaging banner ads that appear across the Google Display Network (GDN), including popular websites, YouTube, Gmail, and mobile apps. At Papercut Collective, we craft compelling visuals and strategic placements to keep your brand top-of-mind throughout the customer journey.
Shopping Ads
Catalogue-style ads that automatically run across multiple Google channels Search, Display, YouTube, Gmail, and Discover. Performance Max is a game-changer for e-commerce businesses, using machine learning to showcase your products to the right audience at the right time
YouTube Ads
Engaging video ads that appear alongside YouTube videos or within YouTube search results. Video Ads offer a powerful way to tell your brand story, showcase product demos, and connect with your audience through rich, visual content.
Performance Max Ads
Google’s AI-powered campaign type that delivers ads across Search, Display, YouTube, and more in multiple formats text, banners, and videos designed to maximise your brand’s exposure and reach.
Success Story: 5X ROAS for a Singapore F&B Brand
We collaborated with a popular café chain to launch a multi-format Meta Ads campaign promoting seasonal menu launches and loyalty programs. Our targeted audience approach and creative storytelling led to:
Our Meta ad campaigns delivered an impressive 5X return on investment in just three months proving that strategic targeting, compelling creatives, and data-driven optimisation can translate directly into measurable revenue growth.
By combining high-intent targeting with mouth-watering visuals and clear calls-to-action, we helped our client achieve a 70% surge in online food orders and restaurant bookings, significantly boosting their bottom line
Beyond sales, our campaigns sparked meaningful conversations and increased visibility leading to a noticeable rise in likes, shares, comments, and follower count across both platforms, strengthening the brand’s online presence.
Why Partner with PaperCut Collective?
With over 18 years of digital marketing experience and certified Meta Partner status, PaperCut Collective is uniquely positioned to help Singapore businesses succeed with Meta Ads. Our approach blends:
1
Local market insights
Understanding Singapore’s unique consumer behaviour and cultural nuances
2
Creative excellence
Producing compelling ads that stand out in crowded feeds
3
Data-driven strategies
Leveraging analytics to optimise campaigns continuously
4
Transparent communication
Regular updates and clear reporting to keep you informed