Performance Max
Unlock the Full Potential of Google Ads with Performance Max.
Whether you're targeting e-commerce buyers, B2B leads, or local service enquiries, our Performance Max experts build campaigns tailored to your goals, using data-driven insights and creative testing to drive better outcomes, faster.
Supercharge Growth with Performance Max Campaigns
At PaperCut Collective, we help forward-thinking brands maximise visibility, conversions, and ROI with Performance Max Google Ads’ most powerful all-in-one campaign type. Designed to run across Search, Display, YouTube, Gmail, Maps, and Discover, Performance Max leverages machine learning to reach the right audience at the right time with the right message.
Why Use Performance Max?
Unlike traditional Google Ads campaigns, Performance Max gives you access to all of Google’s ad inventory in one campaign powered by automation, real-time bidding, and dynamic asset combinations. It's ideal for businesses looking to scale without managing multiple ad types manually.
But success doesn’t come from automation alone. To truly win with Performance Max, you need the right strategy, clean data, compelling creatives, and a team that knows how to interpret the results. That’s where PaperCut Collective comes in.
Full-Channel Reach in One Campaign
Tap into Google’s entire inventory: Search, Display, YouTube, Gmail, and Discover from a single Performance Max setup. You’ll meet potential customers wherever they’re browsing, watching, or exploring.
AI-Powered Bidding & Budget Allocation
Let Google’s machine-learning engine automatically adjust bids and shift budgets in real time. It homes in on the highest-value conversions without you having to tweak a thing.
Dynamic Creative Testing & Optimization
Upload your headlines, images, and videos once, and Performance Max will mix, match, and surface the best-performing combinations. Continuous data-driven insights keep your ads fresh and effective.
Book a Free Performance Max Strategy Call
Get expert feedback on your current campaigns or a step-by-step guide to launching your first Performance Max campaign. In this consultation, you’ll receive:
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A detailed audit of your existing account (if applicable)
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Target audience analysis and opportunity mapping
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Asset and conversion gap recommendations
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A custom rollout plan for sustainable ad growth
What We Do in a Performance Max Campaign
At Papercut Collective, we go beyond one-size-fits-all campaigns. Unlike agencies that stick to a single ad type, we harness the full power of the Performance Max, we strategically combine multiple ad formats at no additional cost to boost reach, engagement, and conversions.
Goal-Based Campaign Structure
Every campaign starts with your business objective leads, sales, traffic, or offline visits. We tailor every setting, audience signal, and asset group to maximise for that goal.
Smart Creative Asset Management
We develop high-converting headlines, descriptions, images, and videos that Google’s algorithm can mix and match dynamically. Our team ensures your creative assets are both performance-driven and on-brand.
Custom Audience Signals
Performance Max works best with strong first-party data. We build custom audience signals from past converters, website visitors, CRM data, and competitor insights giving the algorithm the best possible starting point.
Conversion Tracking & Optimisation
We ensure your conversion tracking is bulletproof from web forms to purchases, phone calls, or lead submissions. With accurate data, we can train Google’s AI to find your most valuable customers.
Campaign Scaling & Iteration
Performance Max is not a “set-and-forget” solution. We constantly monitor performance across asset groups, refine targeting signals, and run creative tests to find what works best. The goal: more conversions at a lower cost per acquisition (CPA)
Who Should Use Performance Max?
Performance Max is a perfect fit for businesses that want to simplify campaign management while reaching customers at scale. It works especially well for
Who Should Use Performance Max?
Performance Max is a perfect fit for businesses that want to simplify campaign management while reaching customers at scale. It works especially well for:
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E-commerce brands running Google Shopping
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Local businesses looking for leads
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Service providers with strong creative assets
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Brands wanting to test new markets with smart automation
If you have clear business goals, quality creatives, and enough data to feed into the system, Performance Max can dramatically improve performance over traditional Search or Display campaigns alone.
E-commerce brands running Google Shopping
We handle the full setup and continuous optimisation of your advertising accounts to ensure peak performance.
Local businesses looking for leads
Our expert team develops customised strategies aligned with your business goals, drawing on deep industry knowledge and cross-platform experience.
Service providers with strong creative assets
We research the keywords your audience uses to find your offerings and continuously optimise them for maximum campaign performance.
Audience Targeting & Segmentation
We analyse your target market to pinpoint the most effective audience segments and targeting signals for your campaign’s success.
Smart Remarketing
We implement customised retargeting strategies to reconnect with past website visitors and users who’ve engaged with your ads.
Landing Pages Creation
We create dedicated, conversion-focused landing pages specifically tailored to match your ads and offerings.
Ads Setup & Management
We handle the complete setup and ongoing optimisation of your advertising accounts to ensure consistent, high-performing results.
Campaign Strategy & Ads Structure
Our expert team crafts customised strategies aligned with your business objectives, backed by deep expertise across various industries and advertising platforms.
Our Clientele
Search Ads
Text-based ads that appear at the top of Google search results when users search for targeted keywords. At Papercut Collective, we optimise your Search campaigns to ensure your brand shows up when it matters most.
Display Ads
Visually engaging banner ads that appear across the Google Display Network (GDN), including popular websites, YouTube, Gmail, and mobile apps. At Papercut Collective, we craft compelling visuals and strategic placements to keep your brand top-of-mind throughout the customer journey.
Shopping Ads
Catalogue-style ads that automatically run across multiple Google channels Search, Display, YouTube, Gmail, and Discover. Performance Max is a game-changer for e-commerce businesses, using machine learning to showcase your products to the right audience at the right time
YouTube Ads
Engaging video ads that appear alongside YouTube videos or within YouTube search results. Video Ads offer a powerful way to tell your brand story, showcase product demos, and connect with your audience through rich, visual content.
Performance Max Ads
Google’s AI-powered campaign type that delivers ads across Search, Display, YouTube, and more in multiple formats text, banners, and videos designed to maximise your brand’s exposure and reach.
Success Story: Multi-Location Brand Scales Leads by 3.5X
A Singapore-based wellness studio partnered with us to launch a Performance Max campaign targeting four locations. By combining audience signals from past customers and CRM data with compelling video assets, we achieved:
Smart audience targeting and video creative helped us reach users most likely to convert.
Real-time bidding and budget optimization significantly lowered acquisition costs.
Unified creative and messaging drove stronger awareness across Google’s entire network.
Why Partner with PaperCut Collective?
We’re not just Google Ads experts we’re business growth strategists. As a trusted digital marketing agency in Singapore, our strength lies in bridging automation with human creativity.
Our Performance Max campaigns are continuously fine-tuned to ensure your ads are not just running they’re performing.
With 18+ years of experience and deep expertise in lead generation, e-commerce, and service-based campaigns, PaperCut Collective helps you make the most of every ad dollar.
Get Started with Performance Max Today
Performance Max is the future of Google Ads and with the right partner, it can transform how your business acquires customers.
Let us help you build a high-performing campaign that delivers real results.
Book Your Free Consultation and unlock your business’ full potential with Singapore’s top Google Ads agency.
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Free Strategy Consultation
Book your free, no-obligation consultation to get expert insights and customised digital marketing strategies for your business.
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Commencement of Partnership
When you’re ready to move forward, we’ll assign a dedicated team of specialists to design and execute digital marketing campaigns tailored to your business objectives.
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Measurable Growth & ROI
See your online presence grow, customer leads multiply, and revenue increase as we continually optimise your campaigns for peak performance.