Maximise Your Business Growth with Facebook & Instagram Ads
In Singapore’s fast-paced digital world, capturing attention where it matters most is key to driving real business results. We specialise in building and managing high-impact Facebook and Instagram ad campaigns that connect with your audience whether they’re discovering new brands, scrolling through Stories, or shopping in-app.
Who Should Use Facebook & Instagram Ads?
These platforms are ideal for:
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E-commerce businesses launching products or increasing sales
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Clinics, salons, fitness studios and other service-based businesses looking for qualified leads
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Retail and F&B outlets promoting new store openings, events, or seasonal offers
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B2B businesses targeting decision-makers through lead generation funnels
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Startups and SMEs looking for measurable, cost-effective growth
Whether you’re a solo entrepreneur or an established brand, Facebook and Instagram Ads are versatile, scalable, and proven to drive results.
Why Choose Facebook & Instagram Advertising?
Precision Targeting That Converts
From behaviours and interests to life events and purchase intent, Meta’s targeting tools help you reach the right people with the right message.
Custom & Lookalike Audiences
Use your own data (website visitors, customers, or email lists) to re-engage existing leads, and tap into Lookalike Audiences to scale with new users who share the same traits.
Built-in Retargeting Power
Re-connect with people who visited your website or engaged with your content boosting conversions with personalised follow-up ads.
High-Impact Ad Placements
Your ads show up across Feed, Stories, Reels, and the Explore tab placing your message in front of people where they spend the most time.
Real-Time Campaign Insights
Track campaign performance live with Meta’s Ads Manager, and let our team optimise for better ROI every step of the way.
What Our Clients Have to Say
What We Do for You
Advanced Audience Targeting & Segmentation
We build Custom and Lookalike Audiences based on CRM, web data, and campaign performance, layered with demographics and behaviours to boost relevance and reduce waste.
Creative Strategy & A/B Testing
We produce engaging image, video, and carousel creatives aligned with your brand and test multiple versions to find what performs best with your audience.
Full Conversion Tracking Implementation
We implement the Meta Pixel and Conversion API to accurately track sales, leads, bookings, and more ensuring reliable data for optimisation.
Smart Budgeting & Bidding
We use bidding strategies such as Target CPA or Maximise Conversions to align ad spend with your most valuable goals be it leads, purchases, or traffic.
Campaign Monitoring & Daily Optimisation
Our team tracks performance daily, refining audiences, creatives, and bids. We scale what works, cut what doesn’t, and keep your campaign improving.
Seasonal & Promotional Campaign Planning
We create time-sensitive campaigns around Singapore’s major shopping and event periods like Chinese New Year, GSS, or festive dining seasons so your brand stays top of mind when spending peaks.
How it helps your Business
Across industries, Facebook and Instagram Ads are delivering tangible business outcomes. Here are just a few examples of how they’re making a difference.
No matter your goal brand building, lead generation, or direct response these platforms offer the tools to make it happen.
Businesses across sectors, real estate, education, and B2B services—are using Meta Ads to generate qualified leads at scale. With tools like Lead Ads and retargeting, companies are seeing lower cost-per-lead and faster conversion cycles.
E-commerce brands are driving measurable growth through Instagram and Facebook Shops, Dynamic Product Ads, and in-app checkout. These tools help convert scrolling into shopping, increasing ROAS and customer lifetime value.
From startups to global brands, businesses are building recognition with engaging video, carousel, and story ads. With advanced targeting, even small brands reach the right audiences and boost visibility at a low cost.
Why Partner with Us?
With over 18 years of digital marketing experience and Meta-certified strategists, PaperCut Collective helps Singapore businesses thrive on social. Here’s how we stand out:
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Deep Local Knowledge – We understand how Singaporeans browse, shop, and engage online
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Creative That Converts – Eye-catching, brand-aligned creatives that drive results
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Strategy + Execution – We don't just run ads we build sustainable growth systems
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Clear Communication – Monthly reports and regular updates keep you in the loop
We bring together data, creativity, and strategy to build campaigns that don’t just look good but work.
Our Clientele
Supercharge Your Business Now
Accelerate your business growth with data-driven digital marketing strategies designed to deliver real, measurable results.
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Free Strategy Consultation
Book your free, no-obligation consultation to get expert insights and customised digital marketing strategies for your business.
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Commencement of Partnership
When you’re ready to move forward, we’ll assign a dedicated team of specialists to design and execute digital marketing campaigns tailored to your business objectives.
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Measurable Growth & ROI
See your online presence grow, customer leads multiply, and revenue increase as we continually optimise your campaigns for peak performance.