Our Clientele
What Is Off-Page SEO?
Think of off-page SEO as everything happening beyond your website that helps boost your search engine rankings. The most crucial component? Backlinks, links from other websites that act as votes of confidence. The more trusted sites that link to you, the more trustworthy your site appears to Google.
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Strengthen Your Domain Authority
Build a strong digital reputation with authoritative backlinks from reputable websites. The more trusted your site becomes in the eyes of search engines, the more likely you’ll rank higher.
Boost Your Rankings for Competitive Keywords
Outrank your competitors on Google by powering up your off-page SEO. With strategic backlink building, you can climb search results and secure top positions for the keywords that matter most to your business.
Drive Referral Traffic from Credible Sources
Get real traffic not just search engine love. High-quality backlinks don’t just improve SEO they bring targeted visitors from websites your ideal audience already trusts.
What We Offer
We take a multi-layered approach to off-page SEO. Here’s what we bring to the table:
We review your existing link profile, remove or disavow harmful links, and ensure your site’s foundation is healthy before building more.
Want to know where your competitors are getting their links? We reverse-engineer their backlink strategies and use that data to uncover missed opportunities for you.
Through content outreach, guest blogging, digital PR, and manual outreach, we earn backlinks from high-authority websites not through buying, spamming, or automation.
If your business depends on local visibility, we create accurate listings on Singapore’s top business directories to boost your local rankings.
Scale Your Business with Proven SEO Strategies
In today’s competitive digital landscape, simply having a website isn’t enough. To truly grow and scale your business, you need SEO strategies that deliver measurable results. Our proven SEO approach focuses on boosting your online visibility, driving targeted traffic, and converting visitors into loyal customers.
SEO vs Google Ads Which is Better?
A lot of businesses ask if they should put their money into SEO or Google Ads the reality is, each plays its own role and brings different benefits to the table.
SEO delivers long-term organic visibility that builds trust and lowers ongoing costs, making it perfect for brands aiming for steady, sustainable growth and consistent inbound leads though it often takes several months to see the full results.
Google Ads provide instant visibility with precise targeting, making them ideal for time-sensitive promotions, campaigns, or market testing though they require continuous spending and can get costly in competitive fields.
What Our Clients Have to Say
Why Backlinks Matter
Backlinks
Backlinks are links from other websites to yours, a digital referral.
Anchor Text
Anchor Text is the clickable part of a link (what users actually see).
Domain Authority
reflects how strong and credible your site appears.
Dofollow Links
Dofollow Links pass SEO value to your site. Nofollow Links don’t but they still have value when it comes to traffic and awareness.
Referring Domains
Referring Domains are the unique websites that link to you the more relevant and high-quality they are, the better.
NAP Citations
NAP Citations list your Name, Address, and Phone number on directory or review sites. They're especially important for local SEO.
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Local market insights
Understanding Singapore’s unique consumer behaviour and cultural nuances
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Creative excellence
Producing compelling ads that stand out in crowded feeds
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Data-driven strategies
Leveraging analytics to optimise campaigns continuously
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Transparent communication
Regular updates and clear reporting to keep you informed
Why Clients Choose Papercut Collective
We're not just an SEO agency we're your growth partner. Businesses in Singapore and beyond trust us because:
Off-Page SEO Services We Excel At
While link building often steals the spotlight in off-page SEO, there’s more to the game than just backlinks. A strong off-page strategy considers multiple touchpoints that contribute to your online authority and search visibility. At Papercut Collective, our comprehensive off-page SEO services go beyond just link building to give your business a competitive edge.
Backlink Audit
Not all backlinks are good backlinks. We perform a thorough audit of your existing link profile to identify both high-quality and toxic links. From there, we craft a strategic plan to remove or disavow harmful links and strengthen those that add real SEO value.
Competitor Analysis
To beat the competition, you need to understand it. We dig deep into your competitors’ backlink strategies, off-page tactics, and SEO gaps then turn those insights into actionable opportunities that help you outrank them.
Content Marketing & Outreach
Great content deserves attention. We support your content with outreach strategies like guest posting, press mentions, and publication submissions to get your brand seen in the right places and earn powerful backlinks naturally.
Link Building
Our link building process is smart and ethical. From reclaiming unlinked brand mentions to fixing broken links and identifying backlink opportunities on high-authority sites, we focus on sustainable link acquisition that delivers long-term results.
Why Partner with PaperCut Collective?
With over 18 years of digital marketing experience and certified Meta Partner status, PaperCut Collective is uniquely positioned to help Singapore businesses succeed with Meta Ads. Our approach blends:
Build Authority. Earn Trust. Rank Higher.
Creating strong content is only half the SEO battle. To truly earn Google’s trust and your customers’ you need off-page SEO. At Papercut Collective, we help websites gain credibility and visibility by building quality backlinks that tell search engines: “This site matters.”
Transparent
We’re transparent in our methods and reporting
Results Driven
We deliver results without cutting corners
Custom Strategies
Our strategies are custom-built for each client
Simplifying SEO Jargon
Understanding off-page SEO doesn’t have to be complicated. Here are a few key terms explained in plain English: