Regular Profile Updates
Google prioritises active listings, so regularly updating your Google Business Profile with fresh photos, promotions, operating hours, and service changes helps boost your local visibility.
SEO is a Long-Term Game
SEO is a long game because algorithms evolve, competitors keep optimising, and consumer search behaviour constantly shifts making ongoing strategy essential.
Fresh Content Matters
Creating location-relevant content like blog posts or landing pages boosts local search visibility by targeting specific keywords and providing value to both users and search engines.
Increase Visibility
76% of people who search for a nearby business visit it within a day
Effective
28% of local searches result in a purchase
Stay Competitive
Location-based searches (“near me”) have grown massively even when users don’t type “near me” anymore
How We Boost Your Local Rankings
Google evaluates multiple factors to determine which businesses rank in local search results and the Local Map Pack. Our comprehensive Local SEO strategy targets these key areas to give you maximum visibility.
We claim, verify, and fully optimise your Google Business Profile (formerly Google My Business) to ensure accuracy and appeal. Regularly update business hours, service offerings, photos, and special promotions to keep your profile fresh and engaging.
We research and select geo-specific keywords relevant to your industry and location. These keywords are integrated naturally into your website’s content, metadata, titles, and headers to boost your relevance for local search queries.
For businesses with multiple branches or service areas, we develop dedicated, optimised pages tailored to each location. These pages target location-specific keywords to capture search traffic relevant to each area.
We build quality backlinks from trusted local sources such as community websites, local business directories, chambers of commerce, blogs, and news outlets. These local links signal to Google that your business is a trusted presence in the community.
Our Clientele
SEO vs Google Ads Which is Better?
A lot of businesses ask if they should put their money into SEO or Google Ads the reality is, each plays its own role and brings different benefits to the table.
SEO delivers long-term organic visibility that builds trust and lowers ongoing costs, making it perfect for brands aiming for steady, sustainable growth and consistent inbound leads though it often takes several months to see the full results.
Google Ads provide instant visibility with precise targeting, making them ideal for time-sensitive promotions, campaigns, or market testing though they require continuous spending and can get costly in competitive fields.
Why Local SEO Matters
What Makes a Good Local SEO Strategy
SEO is always changing, requiring smarter, user-centered strategies each year. Today’s effective SEO blends technical skill, genuine storytelling, and data-backed insights.
Why Partner with PaperCut Collective?
With over 18 years of digital marketing experience and certified Meta Partner status, PaperCut Collective is uniquely positioned to help Singapore businesses succeed with Meta Ads. Our approach blends:
User Intent & Experience
Search engines want to serve up what people actually need, so nailing the search intent is the secret to getting noticed.
Technical Performance
Sites that load quickly, work flawlessly on mobile, have tidy code, and use secure HTTPS are still the basics Google loves to see.
Content Depth & Quality
In-depth, carefully researched content that fully answers questions is key to climbing the ranks and snagging featured snippets.
E-A-T Principles
Google trusts credible sources, so showcasing your expertise with clear authorship and strong backlinks is essential.
AI & Automation
Leveraging AI tools for keyword research, content optimisation, and reporting significantly enhances efficiency by automating time-consuming tasks without compromising on quality.
Holistic Marketing
SEO performs strongest when combined with paid ads, social media, and PR, building multiple ways to connect with your audience.
1
Local market insights
Understanding Singapore’s unique consumer behaviour and cultural nuances
2
Creative excellence
Producing compelling ads that stand out in crowded feeds
3
Data-driven strategies
Leveraging analytics to optimise campaigns continuously
4
Transparent communication
Regular updates and clear reporting to keep you informed
What Our Clients Have to Say
Local SEO is Ongoing, Not One-Time
Many business owners think that Local SEO is something you "set and forget" but that's a costly misconception.
Search engines like Google continuously update their algorithms, and your competitors are always making moves to outrank you. That means Local SEO needs to be actively maintained and improved over time.
What is Local SEO?
Local SEO focuses on improving your business’s visibility in geographically related searches especially on Google Search and Google Maps. Unlike general SEO which aims for national or global reach, Local SEO helps people near your location discover you