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What We Do in Your Campaign or Launch Plan
We create excitement with countdowns, teaser videos, early access campaigns, waitlists, and behind-the-scenes content that warm up your audience across all major social platforms.
On launch day, we flood your channels with hero assets short-form videos, product showcases, influencer collaborations, carousel posts, and interactive stories to maximise traffic and conversions.
Our targeted ad campaigns complement organic content to attract new audiences and retarget engaged users, using conversion-optimised creatives designed for rapid results.
Post-launch, we re-engage your audience with retargeting ads, thank-you posts, customer spotlights, and detailed analytics to refine your strategy for continued growth.
Why Partner with PaperCut Collective?
With over 18 years of marketing expertise and deep knowledge of Singapore’s digital market, PaperCut Collective stands out as one of the best digital marketing agencies in Singapore. We provide seamless, end-to-end campaign management from strategic planning and creative production to performance monitoring so you can launch with confidence and clarity.
Who Should Use Social Campaigns & Launch Services?
What Our Clients Have to Say
Why Partner with PaperCut Collective?
With over 18 years of digital marketing experience and certified Meta Partner status, PaperCut Collective is uniquely positioned to help Singapore businesses succeed with Meta Ads. Our approach blends:
Campaign Structure Planning
We map out pre-launch, launch-day, and post-launch phases to build momentum, capture attention, and sustain conversions.
Audience Targeting & Platform Strategy
dentify who to target, which channels to prioritise, and how to optimise reach whether through Meta Ads, TikTok organic content, or niche LinkedIn campaigns.
Publishing Calendar & Rollout Plan
Walk away with a detailed content calendar that aligns your assets with launch milestones for maximum engagement and conversion.
Why Clients Choose Papercut Collective
As a Leading Digital Marketing Agency we're your growth partner. Businesses in Singapore and beyond trust us because:
Transparent
We’re transparent in our methods and reporting
Results Driven
We deliver results without cutting corners
Custom Strategies
Our strategies are custom-built for each client
Grow Your Followers with Facebook Ads
Boosted posts on Facebook allow you to reach a wider audience beyond your existing followers. When combined with your organic reach, Facebook boosted posts can significantly increase engagement, drive more interactions, and attract new fans to your page. At PaperCutCollective, our certified Facebook Blueprint specialists are here to plan, optimise, and manage your Facebook Ads campaigns to deliver maximum results for your business.
Why Launch with Social Media Campaigns
A successful launch goes beyond a single post it requires a well-orchestrated, multi-platform rollout that builds excitement, nurtures engagement, and drives measurable results.
Our campaign strategies empower you to:
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Generate pre-launch buzz and anticipation
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Drive targeted traffic and sales during key launch periods
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Retarget warm audiences with compelling CTAs
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Deliver a consistent and engaging campaign experience across Instagram Reels, TikTok, Stories, Carousels, and paid Ads
Professional Social Media Management Team for Your Brand
At PaperCutCollective, we are more than just social media managers we are experienced Social Media Strategists, skilled Content Marketers, persuasive Copywriters, and creative Designers. Our specialised team works together to produce high-quality, engaging content that captures attention, strengthens your brand presence, and connects with your target audience across platforms.
Benefits of working with a Meta Partner
Meta Business Partners are trusted and vetted experts recognised by Meta for their ability to drive real business results across Facebook, Instagram, and the broader Meta ecosystem.
We're proud to be a Meta Business Partner, recognised for consistently delivering high-performing campaigns on Facebook and Instagram. With deep platform expertise, we help you maximise every ad dollar through smart targeting and effective creatives.
As a Meta Business Partner, Papercut Collective gets early access to new features, tools, and in-depth analytics. This lets us optimise your campaigns faster and give you a competitive edge with data-driven decisions.
At Papercut Collective, our Meta Partner status gives us priority access to Meta’s support team. This allows us to troubleshoot and resolve issues faster, ensuring your ads stay live and performing at their best.
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Local market insights
Understanding Singapore’s unique consumer behaviour and cultural nuances
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Creative excellence
Producing compelling ads that stand out in crowded feeds
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Data-driven strategies
Leveraging analytics to optimise campaigns continuously
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Transparent communication
Regular updates and clear reporting to keep you informed
Our Clientele
E-commerce brands
E-commerce brands launching new products or collections: Drive hype and sales with a full-funnel social campaign that builds excitement before, during, and after your product drop.
Startups
Startups debuting new brands or services: Make your launch memorable with targeted messaging, platform-specific strategies, and engaging content formats that gain traction fast.
Local SMEs
Local SMEs expanding branches or rebranding: Reintroduce your business with a focused rollout strategy that captures attention and keeps your existing audience engaged.
Launch with Impact Across Every Platform
At PaperCut Collective, recognized as one of the best digital marketing agencies in Singapore, we specialise in creating high-impact social media campaigns and product launches that cut through the clutter. Whether you’re unveiling a new product, running a limited-time promotion, or launching a brand from the ground up, our expert team develops and executes multi-channel campaigns designed to capture attention, generate quality leads, and boost conversions.