Our Clientele
What We Optimise (Our Technical SEO Checklist)
A technically optimised website is not just good for Google it creates a faster, safer, and more user-friendly experience for your visitors too.
SEO vs Google Ads Which is Better?
A lot of businesses ask if they should put their money into SEO or Google Ads the reality is, each plays its own role and brings different benefits to the table.
SEO delivers long-term organic visibility that builds trust and lowers ongoing costs, making it perfect for brands aiming for steady, sustainable growth and consistent inbound leads though it often takes several months to see the full results.
Google Ads provide instant visibility with precise targeting, making them ideal for time-sensitive promotions, campaigns, or market testing though they require continuous spending and can get costly in competitive fields.
Why Partner with PaperCut Collective?
We don’t just diagnose we implement. Our team blends developer-level technical skills with marketing strategy to deliver long-term SEO results. You’ll get clear reports, fast fixes, and full transparency throughout the process.
What Our Clients Have to Say
Improved Site Speed
Website speed is not just a user experience issue it’s a ranking factor. A slow-loading site leads to higher bounce rates, lower engagement, and missed conversions.
Better Crawlability & Indexing
If search engines can’t crawl or index your pages properly, your content won’t appear in search results no matter how great it is.
Higher Rankings
Technical SEO directly supports better rankings by removing the roadblocks that stop Google from trusting and prioritising your site.
Site Speed & Performance
We analyse your site's load time, compress files, remove unnecessary code, and optimise images—so your site loads faster and ranks better.
Crawlability & Indexing
We identify crawl errors, optimise robots.txt and sitemaps, and structure your site for efficient indexing.
Mobile Usability
With over 70% of traffic coming from mobile devices, we ensure your site is fully responsive and meets Google’s mobile usability standards.
HTTPS & Security
We secure your site with HTTPS, remove mixed content errors, and help you build trust with users and search engines alike.
Structured Data (Schema Markup)
We implement schema markup so Google understands your content better—improving your chances of rich snippets and featured results.
Canonicalization & Duplicate Content
We resolve duplicate content issues with proper canonical tags, redirects, and clean URL structures.
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Local market insights
Understanding Singapore’s unique consumer behaviour and cultural nuances
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Creative excellence
Producing compelling ads that stand out in crowded feeds
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Data-driven strategies
Leveraging analytics to optimise campaigns continuously
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Transparent communication
Regular updates and clear reporting to keep you informed
Who Needs Technical SEO?
Technical SEO isn’t just for large corporations or e-commerce giants it’s essential for any business that relies on organic traffic to grow. If your site isn’t performing as well as it should, the issue could be technical not your content or keywords.
What Is Technical SEO?
Technical SEO refers to the behind-the-scenes optimisation that helps search engines crawl, index, and rank your website effectively. It ensures your site is structured in a way that Google and your users can access quickly and easily.
Technical SEO for Different Platforms
No two websites are built the same so your technical SEO strategy shouldn’t be either. At Papercut Collective, we tailor our technical optimisation approach to match your website’s platform, ensuring maximum performance, compatibility, and long-term results.
WordPress Technical SEO
WordPress is the world’s most popular CMS but it’s easy to bloat with unnecessary plugins and heavy themes.
Shopify Technical SEO
Shopify is great for e-commerce but its technical limitations can hurt rankings if left unchecked.
Webflow Technical SEO
Webflow offers flexibility and clean code but technical SEO must be done manually. We ensure your site is search-friendly
You have a large or growing website
As your website grows whether it's a blog, e-commerce store, real estate portal, or service directory it becomes more difficult for search engines to crawl and index every page efficiently.
You’re not ranking
Publishing useful, well-written content is important but without a strong technical foundation, even the best content may never rank.
Your bounce rate is high and conversions are low
If users land on your site and quickly leave, it often points to technical problems: slow-loading pages, broken links, poor mobile experience, or confusing navigation.