Your SME’s Shortcut to Professional Digital Marketing with Paper Cut Collective

If you’re running an SME in Singapore, you don’t need a lecture on algorithms you need more calls, WhatsApps, bookings, and sales without drowning in paperwork. That’s exactly where the Productivity Solutions Grant (PSG) and a hands-on partner like Paper Cut Collective fit.

Benefits Of SME

We handle the application admin and build the marketing engine so you get approval and performance, not just a stack of forms.

What the PSG actually does for you

PSG is co-funding that helps you invest in the few things that change your day-to-day results online: clear pages, credible proof, simple campaigns, and one scoreboard you can read in a minute. Grants don’t replace strategy; they support it reducing your out-of-pocket so you can start sooner and aim higher.

What you should feel within weeks: better first impressions (more people take the next step), clearer offers across ads and pages, and weekly updates that end with cut / keep / scale so next week’s dollars follow what works.

Why SMEs get farther with Paper Cut Collective

Because we run two tracks in parallel admin and outcomes so the application moves while your marketing does too.

Eligibility & fit (fast): a short discovery, then a one-page plan that maps your goals to the most practical PSG path. Scope-to-grant mapping: we translate your growth plan into reviewer-friendly language objectives, milestones, outcomes and prepare clean quotations and statements of work. 

Submission support: we assemble attachments, structure answers, and submit together. You review; we polish. Build while you wait: safe groundwork begins (copy drafts, wireframes, analytics tidy) so nothing stalls. Execution sprints: first impressions first (homepage hero, top “money page”), then creative and a lean ad lane or organic distribution. Every week ends with a clear decision. Evidence & claims: deliverables, invoices, and a short impact note kept tidy along the way, so claims aren’t a scramble.

What we actually build

• First-screen fixes on your homepage or top landing page: repeat your promise, show the next step immediately, place proof beside the button.

• “Money pages” that convert: service + location, comparison, pricing explainers, and two short case snapshots your sales team will actually use.

• Lean ad lane (if in scope): one clear offer, two message angles, small retargeting no bloated account that never exits “learning.”

• Google Business Profile refresh: accurate categories, services, hours, photos, and a steady, policy-safe review habit.

• One-page scoreboard: calls, WhatsApps, forms, bookings, purchases by page and by idea so finance and sales see the same story.

How results show up across common SME types

Local services (repairs, clinics, trades). Within 2–6 weeks, calls and “Directions” taps rise as the profile looks alive and the main service page finally answers how, where, and what it costs to get started. Scheduling becomes calmer because enquiry flow steadies.

Ecommerce and retail. Two or three products or bundles carry revenue. After first-screen fixes (value, proof, delivery/returns), your spend starts paying back and abandoned carts dip. Short, useful emails nudge return purchases.

B2B and considered services. A comparison or pricing explainer plus two proof stories warms outreach and remarketing. Sales hears fewer “send me more info” and more “can we book a demo?”

A simple three-month flow you can visualise

Month 1 Prepare & sharpen Eligibility confirmed, scope mapped, documents gathered. We refresh your homepage hero, clean tracking, and draft your first money page. If it’s prudent, we begin creative and wireframes so production is ready at green-light.

Month 2 Ship & learn Application submitted. First money page goes live; Google Business Profile is cleaned up. If ads are in scope, we launch one offer with two distinct angles. Small page tweaks land weekly (shorter form, clearer CTA, proof placement).

Month 3 Decide & scale calmly We keep the angle that drove enquiries and archive the one that didn’t. A second money page ships. Micro-CRO continues. Reporting stays simple and ends with cut / keep / scale so budget tracks winners, not noise.

This rhythm is steady enough to run while you manage operations and fast enough to show progress you can plan around.

What we need from you

One decision-maker for weekly approvals (15–30 minutes is enough) Access to your website, Google Business Profile, and if used ad accounts Two or three real customer comments we can turn into credible proof.

We’ll handle strategy, writing, design, builds, creative, media, measurement, and tidy documentation reviewers and your finance team appreciate.

Common pitfalls that kill ROI

Pretty pages that don’t sell. We fix the first screen first: promise, next step, proof visible on mobile without scrolling. Boosts instead of a plan. Boosted posts add social proof but rarely produce efficient leads; a lean engine of pages + focused campaigns does. Blog mills. Ten generic posts nobody needed won’t move revenue. We build money pages first, then guides that point back to them. Reporting theatre. If updates don’t end in cut / keep / scale, they’re status not strategy. Your scoreboard fits on one page and drives an action.

Benefits you should actually feel

• Faster time to value: useful page and tracking changes live within weeks

• Steadier enquiries: pages and campaigns match how customers really decide

• Lower wasted spend: budgets follow winners because we choose weekly

• Cleaner claims: documentation prepared as we go no reconstruction later

FAQs

1) Is PSG worth it if we’re starting from zero? Yes if the scope is commercial. We prioritise first-screen fixes, two money pages, clean tracking, and a lean campaign. You’ll feel movement within weeks

2) Can we begin work before approval? We can safely start light groundwork (copy drafts, analytics tidy, wireframes) and wait on heavier production so reimbursement stays clean

3) Do we need a full redesign? Usually no. Upgrading key screens beats long rebuilds. Redesign later guided by what actually converts

4) How much of our time will this take? Short approvals and a quick weekly check-in. We carry scope mapping, build, creative, media, reporting, and claims docs

5) How will we measure success? Your one-page scoreboard shows calls, WhatsApps, forms, bookings, and sales by page and idea plus a simple payback view. Every update ends with cut / keep / scale

Bottom line

PSG is most powerful when it fuels a commercially sensible plan: fix the first screen, publish money pages, run lean tests, and make one clear decision each week. With Paper Cut Collective, you get both sides handled the paperwork and the performance so co-funding turns into what you actually want: more enquiries, steadier revenue, and calmer budgets.

Ready to see if you qualify and what to do first?

 👉 Book a free 20-minute audit at papercutsg.com