How Our PSG-Approved Team Supports Your SME in Singapore

If you’re considering the Productivity Solutions Grant (PSG), you probably don’t want a crash course in forms you want new enquiries, clearer pages, and calm, weekly decisions about what’s working.

Benefit Of SME

This article shows exactly how our PSG-approved team at Paper Cut Collective carries your project from eligibility check to live results handling the paperwork and the marketing engine so you can stay focused on customers.

What PSG actually does for you

PSG lowers your out-of-pocket cost to build the few things that change day-to-day results: a strong first impression on your site, “money pages” that convert, simple campaigns that learn quickly, and one scoreboard finance and sales can both read.

Approval is only step one; execution quality is what you’ll feel in your calendar and cashflow.

You should notice three early signals:

• More calls/WhatsApps/bookings from the same traffic

• Consistent message + proof across ads, pages, and Google Business Profile

• Weekly updates that end in cut / keep / scale, not a slide parade

The end-to-end support you get with Paper Cut Collective

We run two tracks in parallel admin and outcomes so your application moves while your marketing does, too.

1) Eligibility & fit (fast and friendly)

We learn your goals, audience, and timelines in a short call, then map them to common PSG pathways. You’ll get a one-page plan that says what we’ll ship first, why it matters commercially, and how it aligns with grant requirements.

2) Scope-to-grant mapping (speak reviewer + speak customer)

We translate the growth plan into the grant’s language: problem, objectives, milestones, deliverables, outcomes. Where quotes or vendor comparisons are needed, we prepare them clearly so reviewers understand value without guessing.

3) Documents & submission (light lift for you)

We assemble the attachments you’ll typically need company docs, quotations, statements of work and help structure answers about impact and capability building. You review; we polish; we submit together.

4) Build while you wait (momentum without risk)

While the application is in process, we start safe groundwork: copy drafts, wireframes for your key pages, analytics tidy-up, content outlines. That way the moment you’re green-lit, production is already moving.

5) Execution sprints (ship useful work every week)

We work in short, calm sprints. First impressions first (homepage hero, top “money page”), then creative and a lean ad lane (or organic distribution), then steady improvements. Every sprint ends with a plain-English note and a decision.

6) Evidence & claims (no scramble at the end)

We maintain a tidy folder of deliverables, invoices, and a brief impact note so claims are straightforward. Nothing gets “reconstructed” months later.

What we actually build

• First-screen fixes on your homepage or top landing page: repeat your promise, show the next step immediately, and place proof beside the button.

• Money pages that convert: service + location, comparison, pricing, and two short case snapshots your sales team will actually use.

• Lean ad lane (if included): one clear offer, two message angles, modest retargeting, and weekly decisions no sprawling account to babysit.

• Google Business Profile refresh: accurate categories, services, hours, photos, and a simple, compliant review habit.

• Analytics & scoreboard: page-level actions you care about calls, WhatsApps, forms, bookings, purchases on one page you can read in a minute.

A simple 3-month flow you can visualise

Month 1 Prepare & sharpen Eligibility confirmed, scope mapped, documents gathered. We refresh your homepage hero, fix tracking, and draft your first money page. If safe, we begin creative and wireframes so nothing stalls.

Month 2 Ship & learn Application submitted. First money page goes live; Google Business Profile is cleaned up. If ads are in scope, we launch one offer with two distinct angles. Small page tweaks land weekly (shorter form, clearer CTA, proof placement).

Month 3 Decide & scale calmly We keep the angle that drove enquiries and archive the one that didn’t. A second money page ships. Micro-CRO continues. Reporting stays simple and ends with cut / keep / scale so budget moves toward what actually pays back.

What we need from you

You provide:

• One decision-maker for weekly approvals (15–30 minutes is enough)

• Access to your website, Google Business Profile, and (if used) ad accounts

• Two or three real customer comments we can turn into credible proof

Common pitfalls

Decorative redesigns Pretty doesn’t equal persuasive. We fix the first screen first: promise, next step, proof visible on mobile without scrolling.

Boosts instead of a plan Boosted posts can add social proof, but they rarely produce efficient leads. We keep boosts light and let a simple engine (pages + focused ads) drive outcomes.

Blog mills Ten generic posts won’t move revenue. We build money pages first, then add guides that point back to them.

Reporting theatre If updates don’t end in cut / keep / scale, they’re status not strategy.

Your scoreboard fits on one page and drives a decision.

How this feels inside your business

Owners usually notice fewer “ghost clicks” and more real conversations. Sales asks for more of that case story or that pricing explainer because prospects are arriving warmer. Scheduling becomes easier because enquiry flow steadies. Most importantly, you’ll know which idea deserves next month’s budget and which can go.

Benefits

• Less admin stress: we prep answers, gather attachments, and keep milestones moving

• Faster time to value: useful page and tracking changes live within weeks

• Commercial scope: pages and campaigns geared to enquiries/sales, not decoration

• Simple scoreboards: GA4-first and decision-oriented cut / keep / scale

• Clean claims: tidy documentation so reimbursement isn’t a second project

FAQs

1) Do we need a full website redesign to qualify or get results? Usually no. Upgrading the top sections of key pages and adding proof near the button delivers faster ROI than a long rebuild. Redesign later guided by what actually converts

2) Can we start work before approval? We can safely begin light groundwork (copy drafts, analytics tidy, wireframes) so momentum doesn’t stall. Heavier production waits for the green light so claims stay clean

3) How fast will we feel results? Early movement often shows in the first month especially after the homepage hero and one money page are improved. Ads reveal signal within days; SEO-driven pages compound over weeks to months

4) How much of our time will this take? Expect short approvals and a quick weekly check-in. We carry strategy, build, creative, media, reporting, and claims documentation

5) How do we measure success? Your one-page scoreboard shows calls, WhatsApps, forms, bookings, and sales by page and by idea plus a simple payback view. Every update ends with cut / keep / scale

Bottom line

PSG is most powerful when it fuels a commercially sensible plan: fix the first screen, publish money pages, run lean tests, and make one clear decision each week. With Paper Cut Collective, you get both sides handled the paperwork and the performance so co-funding turns into the outcomes you care about: more enquiries, steadier revenue, and calmer budgets.

Ready to see what this looks like for your business?

 👉 Book a free 20-minute audit at papercutsg.com