What We Do in Your Google Display Campaign
At Papercut Collective, we go beyond one-size-fits-all campaigns. Unlike agencies that stick to a single ad type, we harness the full power of Google Display Campaign, we strategically combine multiple ad formats at no additional cost to boost reach, engagement, and conversions.
Product Feed Setup & Optimisation (if integrated with Shopping)
We ensure consistency between your Display creatives and Shopping feed, so every visual matches your products and branding especially useful for dynamic display remarketing.
Google Ads Account & GDN Campaign Setup
We handle complete campaign creation including responsive display ads, audience targeting, placements, exclusions, frequency caps, and mobile optimisation.
Creative Design & Banner Production
From static banners to responsive image ads, we craft engaging visuals that stop the scroll all designed to fit multiple screen sizes and formats.
Smart Targeting & Audience Segmentation
We help you reach the right people with contextual targeting, affinity audiences, in-market segments, custom intent audiences, and remarketing strategies tailored to your ideal customers.
Budget Management & Smart Bidding
Using Google's automated bidding tools, we optimise for awareness or conversions depending on your goals, while maintaining control over daily budgets and spend efficiency.
Who Should Use Performance Max?
Performance Max is a perfect fit for businesses that want to simplify campaign management while reaching customers at scale. It works especially well for
Who Should Use Google Display Ads?
Display advertising is perfect for:
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Brands launching a new product or entering a new market
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E-commerce stores with abandoned carts or low brand recall
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Service-based businesses looking to increase awareness or retarget website visitors
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B2B companies running multi-touch campaigns
Local businesses in Singapore aiming to build trust and recognition
What Our Clients Have to Say
E-commerce brands running Google Shopping
We handle the full setup and continuous optimisation of your advertising accounts to ensure peak performance.
Local businesses looking for leads
Our expert team develops customised strategies aligned with your business goals, drawing on deep industry knowledge and cross-platform experience.
Service providers with strong creative assets
We research the keywords your audience uses to find your offerings and continuously optimise them for maximum campaign performance.
Audience Targeting & Segmentation
We analyse your target market to pinpoint the most effective audience segments and targeting signals for your campaign’s success.
Smart Remarketing
We implement customised retargeting strategies to reconnect with past website visitors and users who’ve engaged with your ads.
Landing Pages Creation
We create dedicated, conversion-focused landing pages specifically tailored to match your ads and offerings.
Ads Setup & Management
We handle the complete setup and ongoing optimisation of your advertising accounts to ensure consistent, high-performing results.
Campaign Strategy & Ads Structure
Our expert team crafts customised strategies aligned with your business objectives, backed by deep expertise across various industries and advertising platforms.
Our Clientele
Boost Awareness with Google Display Network (GDN)
At PaperCut Collective, we help Singapore brands get noticed by the right audience through strategic Google Display Ads. With access to over 2 million websites, apps, and platforms like YouTube and Gmail, GDN lets you reach potential customers before they even start searching.
Our certified specialists plan, build, and manage Display campaigns that drive awareness, nurture interest, and re-engage lost prospects all while staying aligned with your brand and marketing goals.
Why Use Google Display Ads?
Google Display Ads let you place eye-catching visuals in front of targeted audiences as they browse the internet, not just when they search. Perfect for top-of-funnel campaigns and remarketing, Display Ads offer a cost-effective way to stay top-of-mind.
They’re ideal for:
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Building brand awareness at scale
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Retargeting visitors who didn’t convert the first time
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Reaching specific audience segments based on demographics, interests, and online behavior
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Promoting new products or events through high-impact visuals
With the right strategy, Google Display can increase conversions while supporting other campaigns like Search, YouTube, and Performance Max.
Search Ads
Text-based ads that appear at the top of Google search results when users search for targeted keywords. At Papercut Collective, we optimise your Search campaigns to ensure your brand shows up when it matters most.
Display Ads
Visually engaging banner ads that appear across the Google Display Network (GDN), including popular websites, YouTube, Gmail, and mobile apps. At Papercut Collective, we craft compelling visuals and strategic placements to keep your brand top-of-mind throughout the customer journey.
Shopping Ads
Catalogue-style ads that automatically run across multiple Google channels Search, Display, YouTube, Gmail, and Discover. Performance Max is a game-changer for e-commerce businesses, using machine learning to showcase your products to the right audience at the right time
YouTube Ads
Engaging video ads that appear alongside YouTube videos or within YouTube search results. Video Ads offer a powerful way to tell your brand story, showcase product demos, and connect with your audience through rich, visual content.
Performance Max Ads
Google’s AI-powered campaign type that delivers ads across Search, Display, YouTube, and more in multiple formats text, banners, and videos designed to maximise your brand’s exposure and reach.
Success Story: Doubled Website Traffic with GDN
We helped a Singapore lifestyle brand increase their brand awareness through a hyper-targeted GDN campaign using custom affinity audiences and visually rich ads. Results included:
Display campaigns don’t just raise awareness, they drive results. With strategic placements and smart targeting, clients have seen their website visits double in just two months.
Looking to stretch your ad budget? Google Display Ads offer significantly lower CPCs, helping you get more visibility and engagement without overspending.
Whether on YouTube or popular lifestyle blogs, Display Ads put your brand where your audience naturally spends time. This results in higher engagement and stronger brand recall across the customer journey.
Wider Reach Across the Web
Show up where your audience browses. Google Display Ads let you appear on millions of websites, apps, and placements, helping you boost awareness and stay top of mind throughout the buying journey.
Smart Targeting & Budget Control
Use Google’s automated targeting and bidding tools to reach the right people at the right time. From audience segments to real-time adjustments, your budget works smarter not harder.
Creative A/B Testing Made Easy
Upload banners, headlines, and visuals Google automatically tests combinations and serves top-performers. Continuous optimization ensures your ads stay engaging, relevant, and results-driven.
Why Partner with PaperCut Collective?
We don’t just run ads, we craft full-fledged strategies that support your long-term growth.
Our team understands the nuances of Singapore’s digital market and what it takes to deliver results with Display Ads.
With over 18 years of combined experience, we bring creativity, analytics, and local know-how to every campaign.
Get Started with Google Display Ads Today
Ready to amplify your brand visibility and re-engage your audience with smart, beautiful Google Display Ads? Book a free consultation with PaperCut Collective and let’s put your brand in front of the people who matter most.
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Free Strategy Consultation
Book your free, no-obligation consultation to get expert insights and customised digital marketing strategies for your business.
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Commencement of Partnership
When you’re ready to move forward, we’ll assign a dedicated team of specialists to design and execute digital marketing campaigns tailored to your business objectives.
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Measurable Growth & ROI
See your online presence grow, customer leads multiply, and revenue increase as we continually optimise your campaigns for peak performance.
Book a Free Google Display Strategy Session
Looking to increase reach and brand recall with Display Ads? Our free consultation includes:
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Competitor & audience targeting audit
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Visual ad concepting & creative feedback
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Strategy roadmap aligned with your business goals
Display the remarketing setup plan (if applicable)