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Best video ad creatives for Facebook marketing in Singapore

  • Writer: PaperCutCollective
    PaperCutCollective
  • Mar 16
  • 23 min read

1. GrabFood Delivery Ad

Okay, so let's talk about GrabFood ads. Everyone in Singapore knows GrabFood, right? They're everywhere. Their ads are usually pretty good at grabbing your attention while you're scrolling through Facebook, especially around lunchtime or dinnertime. It's all about making you hungry and reminding you how easy it is to order food.

GrabFood's video ads often highlight the speed and convenience of their delivery service. They show happy people receiving their food quickly, or maybe a montage of different cuisines available on the app. It's a simple formula, but it works. They know their audience is busy and hungry, so they keep the message short and sweet.

Here's what makes these ads effective:

  • Relatability: They show everyday situations where people are too busy to cook or just want a treat.

  • Visual Appeal: The food looks amazing, of course. Close-ups of delicious dishes are a must.

  • Call to Action: They make it super clear how to order, usually with a button that takes you straight to the app.

GrabFood's success with Facebook ads comes down to understanding their target audience and what motivates them. They focus on solving a common problem – hunger – with a convenient solution.

They also use a lot of location-based targeting, so you're more likely to see ads for restaurants near you. Smart, right? It's all about making it as easy as possible for you to order. If you're looking to create video content ideas for your personal brand, think about how GrabFood uses simple, relatable scenarios to connect with their audience.

2. Singapore Airlines Experience Ad

Singapore Airlines ads? They're usually pretty slick. They don't just sell flights; they sell the whole experience. Think about it: comfy seats, good food, and that Singapore Girl service. It's all about making you feel like you're already on vacation before you even land.

These ads often focus on the emotional connection people have with travel. They might show families reuniting, couples on romantic getaways, or solo travelers discovering new cultures. It's less about the nuts and bolts of flying and more about the feelings it evokes. They want you to associate Singapore Airlines with positive memories and aspirations.

Here are some things they usually nail:

  • High-quality visuals: Think stunning shots of destinations and happy passengers.

  • Emotional storytelling: Ads that tug at your heartstrings.

  • Consistent branding: The Singapore Airlines look and feel is always on point.

Singapore Airlines ads are a masterclass in brand storytelling. They understand that people aren't just buying a ticket; they're investing in an experience. By focusing on the emotional aspects of travel, they create a powerful connection with their audience.

To make sure your video ads are effective, consider these points. First, focus on engaging storytelling. Second, use high-quality visuals. Third, maintain consistent branding. Finally, remember to highlight the unique aspects of the Singapore Airlines experience, such as the service and comfort. By doing so, you can create video ads that resonate with your target audience and drive bookings. They really know how to sell the dream of travel!

3. DBS Bank Digital Banking Ad

DBS Bank's digital banking ads often highlight the convenience and ease of managing finances through their app. They usually focus on features like quick transfers, bill payments, and real-time transaction tracking. It's all about showing how DBS makes banking less of a chore and more of a seamless part of daily life.

The ads often feature everyday Singaporeans using the app in various scenarios, emphasizing its accessibility and user-friendliness.

Here's what you might typically see in a DBS digital banking ad:

  • A person paying bills on the go.

  • Someone transferring money to a friend instantly.

  • A family tracking their expenses together.

DBS aims to show that their digital banking services are not just for tech-savvy individuals but for everyone, regardless of their age or background. They want to position themselves as a bank that understands and caters to the needs of modern Singaporeans.

They also tend to showcase security features to build trust. For example, they might highlight biometric authentication or fraud detection systems. It's all about reassuring users that their money is safe and secure. This is especially important when reaching specific demographics in Singapore.

Here's a simplified look at how DBS might measure the success of their digital banking ads:

Metric
Description
App Downloads
Number of new app installations
Active Users
Number of users actively using the app
Transaction Volume
Total value of transactions made via the app
Customer Satisfaction
Measured through surveys and feedback

4. Singtel 5G Network Ad

Singtel's 5G network ads usually focus on speed and connectivity. They want to show how much faster their 5G is compared to older networks. It's all about that seamless experience, you know? Think about downloading movies in seconds or playing games without any lag. That's the dream they're selling.

The main goal is to highlight the benefits of 5G for everyday users. They often use visuals of people streaming, gaming, or video conferencing without any interruptions. It's a pretty straightforward approach, but it works. They want you to see yourself using their 5G network and enjoying all the perks.

They also talk about how 5G can help businesses. Things like smart factories, remote healthcare, and self-driving cars. It's not just about faster downloads; it's about changing the way we live and work. It's a big promise, but that's what they're aiming for. For example, real estate agents can use 5G to show virtual tours of properties.

Singtel's 5G ads often emphasize the network's reliability and coverage. They want to assure users that they can stay connected no matter where they are. This is especially important in a place like Singapore, where people are always on the go.

Here's a breakdown of what you might see in a typical Singtel 5G ad:

  • Fast download speeds

  • Low latency for gaming

  • Improved video streaming quality

  • Enhanced connectivity for businesses

5. Lazada Shopping Festival Ad

Lazada's shopping festival ads are always a big deal in Singapore. They really go all out to get people excited about the sales. It's not just about showing products; it's about creating a whole experience. They use bright colors, catchy music, and fast-paced editing to grab your attention. The goal is to make you feel like you're missing out if you don't check out the sale.

They usually have a few things going on:

  • Big discounts on popular items

  • Limited-time flash sales

  • Vouchers and promo codes

Lazada also uses influencers a lot. You'll see local personalities promoting the sale on their social media. This helps reach a wider audience and makes the sale feel more trustworthy. It's like, if your favorite influencer is buying something, you might want to check it out too. They are a great example of video marketing campaigns.

Lazada's ads often focus on the convenience of online shopping. They highlight how easy it is to find what you need, compare prices, and have it delivered right to your door. This is especially appealing to busy Singaporeans who don't have a lot of time to shop in physical stores.

Here's a quick look at what you might expect during a Lazada shopping festival:

Feature
Description
Mega Discounts
Significant price reductions on a wide range of products.
Flash Sales
Limited-time offers on selected items, encouraging quick purchases.
Vouchers
Discount codes that can be applied at checkout for extra savings.
Free Shipping
Promotions offering free delivery on orders above a certain amount.
Games & Giveaways
Interactive games and contests with prizes to engage users and drive traffic.

Overall, Lazada's shopping festival ads are designed to be fun, engaging, and hard to ignore. They know how to create a buzz and get people excited about shopping online.

6. Shopee Flash Sale Ad

Shopee's flash sales are a big deal in Singapore, and their ads usually reflect that urgency and excitement. They're all about limited-time offers and snagging a bargain before it's gone. The ads often feature countdown timers, bright colors, and fast-paced visuals to create a sense of FOMO (fear of missing out).

Shopee's flash sale ads are designed to be eye-catching and action-oriented. They want you to click and buy, like, right now. They use a lot of product shots, showing off the deals you can get. It's a pretty straightforward approach, but it works because everyone loves a good sale.

Here's what makes these ads tick:

  • Visual Appeal: Bright colors and dynamic graphics grab attention.

  • Clear Messaging: The deals and discounts are front and center.

  • Sense of Urgency: Countdown timers and limited-time offers push people to act fast.

Shopee's flash sale ads are a masterclass in creating a sense of urgency. They understand that people are more likely to buy when they feel like they might miss out on a great deal. It's a simple but effective strategy that drives a lot of sales.

They often use local influencers too, which helps build trust and credibility. Seeing a familiar face promoting the sale can make people more likely to check it out. It's all about making the ad feel relevant and relatable to the Singaporean audience. If you want to create effective video ad formats, take a page from Shopee's book.

7. NTUC FairPrice Grocery Ad

NTUC FairPrice, being a household name in Singapore, often runs video ads that hit close to home. These ads usually focus on everyday grocery needs and family meals. The key is relatability.

Think about it: FairPrice ads often show families shopping together, preparing meals, or enjoying food. It's all about creating a connection with the viewer by showcasing familiar scenarios. They also highlight promotions and discounts, which is always a plus for budget-conscious shoppers. It's a pretty straightforward approach, but it works because it's genuine and relevant to the average Singaporean.

Here are some common elements you might see in their video ads:

  • Families shopping together

  • Promotional offers and discounts

  • Focus on fresh produce and local products

  • Simple, heartwarming storytelling

FairPrice's video ads are effective because they tap into the daily lives of Singaporeans. By showcasing relatable scenarios and highlighting value, they create a sense of trust and familiarity, making viewers more likely to choose FairPrice for their grocery needs. It's about being a part of the community.

They also do a good job of keeping their ads simple and easy to understand. No fancy effects or complicated storylines – just clear messaging about what they offer and how it can benefit the viewer. This video format for Facebook is a winning strategy for them.

8. Red Dot Payment Solutions Ad

Red Dot Payment Solutions (RDPS) ads usually focus on how easy it is for businesses to accept payments. They're all about simplifying the payment process, especially for companies in Singapore. It's not just about taking money; it's about making the whole experience smooth for both the business and the customer.

RDPS ads often highlight a few key things:

  • Easy integration: They show how simple it is to add RDPS to your existing website or app. No complicated coding or headaches.

  • Secure transactions: Security is a big deal, and RDPS makes sure everyone knows their transactions are safe and protected.

  • Multiple payment options: Customers can pay how they want, whether it's credit card, e-wallet, or something else. More options mean more sales.

RDPS ads aim to show that accepting payments doesn't have to be a pain. They want businesses to see them as a partner that makes things easier, so they can focus on growing. It's about reliability and trust.

They also like to show off their competitive pricing. Here's a quick look at what that might look like:

Feature
RDPS
Competitor A
Competitor B
Transaction Fee
2.5%
3.0%
2.8%
Monthly Fee
$0
$20
$10
Setup Fee
$0
$50
$25
Support
24/7
Business Hrs
Business Hrs

RDPS wants to be seen as the go-to payment solutions provider for businesses in Singapore.

9. Razer Gaming Gear Ad

Razer, known for its gaming peripherals and laptops, often runs Facebook ads showcasing its latest products. These ads usually target gamers and tech enthusiasts in Singapore. They tend to focus on product features and performance.

Razer's ads often highlight the competitive edge their products provide.

Here's what you might see in a typical Razer ad:

  • High-quality visuals of the product in action.

  • Testimonials from pro gamers or influencers.

  • Clear call-to-actions like "Shop Now" or "Learn More.

Razer's Facebook ads are usually pretty effective because they know their audience well. They understand what gamers want and tailor their messaging accordingly. They also use eye-catching visuals and compelling copy to grab attention on the crowded Facebook feed. If you're a gamer in Singapore, chances are you've seen a Razer ad or two while scrolling through Facebook. It's a good example of how to target a specific niche with relevant and engaging content. For more Facebook ad examples, check out other successful campaigns.

Razer's success on Facebook stems from its deep understanding of the gaming community. By focusing on product performance and incorporating feedback from pro gamers, they create ads that resonate with their target audience. This targeted approach, combined with high-quality visuals, makes their campaigns highly effective.

10. Tiger Beer Brand Story Ad

Tiger Beer's brand story ads often focus on Singaporean identity and resilience. They're not just selling beer; they're selling a feeling, a connection to the local culture. These ads usually feature real people and relatable stories, making them super engaging.

Tiger Beer does a great job of tapping into the national pride. It's more than just a beer ad; it's a celebration of Singapore. The ads often highlight local artists, entrepreneurs, and everyday heroes, showing how Tiger Beer is part of the community. It's a smart move that resonates with a lot of people.

The brand story ads are all about connecting with the audience on an emotional level. They want you to feel something when you see the ad, not just think about buying a beer. It's a long-term strategy that builds brand loyalty and makes Tiger Beer more than just a product.

Tiger Beer's approach is interesting because they're not just pushing a product. They're building a narrative around their brand that aligns with Singaporean values. This creates a deeper connection with consumers, making them more likely to choose Tiger Beer over other brands.

Here are some common elements you might see in a Tiger Beer brand story ad:

  • Stories of overcoming challenges

  • Celebration of local culture and heritage

  • Inclusion of diverse Singaporean voices

It's a formula that seems to work well for them. If you're looking for a branding video agency in Singapore, you might want to take notes from Tiger Beer's playbook.

11. ComfortDelGro Ride-Hailing Ad

ComfortDelGro, being a big name in Singapore's transport scene, often runs ads to remind people they're around. It's not just about taxis anymore; they've got private hire cars in the mix too. Their ads usually focus on convenience and reliability, which are big selling points when you're trying to get somewhere fast in Singapore.

Their ads often highlight the ease of booking a ride through their app. It's all about showing how simple it is to get from point A to point B.

Here are some things they usually focus on:

  • Easy booking process

  • Wide availability of rides

  • Safe and reliable service

ComfortDelGro's marketing strategy often involves showcasing real-life scenarios where their services make a difference. They aim to connect with viewers on an emotional level, emphasizing the convenience and peace of mind their ride-hailing options provide in the fast-paced urban environment of Singapore.

They might also throw in some promotions or discounts to sweeten the deal. After all, who doesn't love a good discount? It's a pretty standard approach, but it works. They want to stay top-of-mind when people are thinking about booking a ride.

12. Changi Airport Travel Experience Ad

Changi Airport's ads usually focus on the overall travel experience, not just getting from point A to point B. They aim to capture the emotional side of travel, making viewers feel something. It's about more than just flights; it's about the memories created.

These ads often highlight the airport's amenities, like the gardens, shopping, and dining options. They want you to see Changi as a destination in itself, a place where your vacation starts before you even board the plane. It's a smart move, because who doesn't want to feel relaxed and excited before a long flight?

Here are some things they might focus on:

  • Showcasing the Jewel Changi Airport and its attractions.

  • Highlighting the ease of navigating the airport.

  • Featuring diverse dining and shopping experiences.

Changi Airport's ads are effective because they tap into the desire for a smooth and enjoyable travel experience. They don't just sell flights; they sell the idea of a stress-free journey, which is something everyone appreciates. By focusing on the emotional connection to travel, they create a lasting impression on viewers. This approach helps brand awareness video stand out in a crowded market.

They also use storytelling to connect with viewers. Maybe it's a family reuniting, or a solo traveler embarking on an adventure. These stories make the ads relatable and memorable. It's not just about the airport; it's about the people and their experiences.

13. Marina Bay Sands Resort Ad

Marina Bay Sands ads are all about selling the dream. They want you to imagine yourself living the high life, even if it's just for a weekend. These ads usually focus on the resort's most eye-catching features. Think infinity pool, fancy restaurants, and maybe even a celebrity sighting or two. It's all about aspiration.

The ads often highlight the integrated resort experience. They don't just show a hotel room; they show the whole package. You'll see snippets of people gambling in the casino, enjoying a fancy cocktail at a rooftop bar, or catching a world-class show at the theater. It's designed to make you feel like you're missing out on something amazing.

Here's what you might see in a typical Marina Bay Sands ad:

  • Stunning visuals of the infinity pool at sunset.

  • Quick cuts of people enjoying various activities within the resort.

  • A focus on luxury and exclusivity.

The goal is simple: make you believe that a stay at Marina Bay Sands is more than just a vacation; it's an experience. They want to tap into your desire for a bit of the good life, even if it's just for a short while.

They also use a lot of aspirational messaging. The ads might feature taglines like "Experience the extraordinary" or "Your unforgettable escape awaits." It's all about creating a sense of FOMO (fear of missing out) and making you feel like you deserve a little bit of luxury in your life.

14. Singapore Tourism Board Campaign Ad

The Singapore Tourism Board (STB) often runs campaigns to attract visitors. These ads usually highlight the country's diverse attractions. Think food, culture, and iconic landmarks. They aim to create a strong, positive image of Singapore as a top travel destination.

STB's ads are pretty effective because they showcase what makes Singapore unique. They often use high-quality visuals and storytelling to connect with potential tourists on an emotional level. It's not just about showing places; it's about creating a feeling.

Here's what you might see in a typical STB campaign ad:

  • Stunning shots of Gardens by the Bay and Marina Bay Sands.

  • Mouthwatering scenes of local dishes like Hainanese chicken rice and chili crab.

  • Footage of cultural festivals and events, like the Singapore Grand Prix.

STB's campaigns are designed to be memorable and shareable. They want people to see Singapore as a place they absolutely have to visit. The ads often focus on creating a sense of wonder and excitement, making viewers feel like they're missing out if they don't experience Singapore for themselves.

STB also uses data to target their ads to specific audiences. This means that people who are interested in food might see ads that focus on Singapore's culinary scene, while those interested in culture might see ads that highlight the country's museums and historical sites. It's all about showing the right things to the right people.

15. OCBC Bank Financial Literacy Ad

OCBC Bank gets it – not everyone's a financial whiz. Their financial literacy ads aim to make money management less intimidating. They often use simple language and relatable scenarios to explain complex topics. It's like they're saying, "Hey, we know this stuff can be confusing, so let's break it down together."

These ads often focus on budgeting, saving, and investing basics. They might show a young adult figuring out how to save for a down payment on a house or a family planning for retirement. The goal is to empower people to take control of their finances, no matter their background or income level. It's about making financial knowledge accessible to everyone.

OCBC's approach is pretty smart. By educating the public, they're not just promoting their products; they're building trust and establishing themselves as a reliable source of financial information. It's a win-win situation. People learn valuable skills, and OCBC strengthens its brand reputation. Plus, who doesn't appreciate a bank that actually tries to help you understand your money?

Financial literacy is more than just knowing how to balance a checkbook. It's about understanding how money works in the world: how to save, invest, and protect your assets. It's a skill that can benefit everyone, regardless of their age or income level.

Here are some common themes you might see in OCBC's financial literacy ads:

  • Budgeting tips for everyday expenses

  • Strategies for saving money effectively

  • Explanations of different investment options

  • Guidance on managing debt responsibly

  • Information on planning for retirement

They are similar to video marketing strategies for financial advisors.

16. UOB Credit Card Rewards Ad

UOB really knows how to grab attention with their credit card ads, especially when it comes to rewards. They usually highlight the perks in a way that makes you think, "Hey, I need that card!" It's all about showing off the cool stuff you can get, like cashback, miles, or discounts, and making it super easy to understand.

UOB's ads often focus on the lifestyle benefits that come with their cards. They don't just list the rewards; they show you how those rewards can improve your life. Think travel, dining, shopping – the good stuff. They make sure the visuals are eye-catching and the message is clear: use this card, get awesome stuff.

Here's what they usually nail:

  • Clear Value Proposition: They spell out exactly what you get. No confusing jargon.

  • Relatable Scenarios: They show people enjoying the rewards in everyday situations.

  • Strong Call to Action: They make it easy to apply for the card right then and there.

UOB's approach to credit card ads is pretty smart. They understand that people aren't just looking for a piece of plastic; they're looking for a way to enhance their lifestyle. By focusing on the rewards and making them easy to understand, UOB creates ads that are both appealing and effective.

They might even use a table to show you the rewards:

Card Type
Reward
Example
UOB One Card
Cashback
Up to 5% on groceries and dining
UOB KrisFlyer Card
Air Miles
Earn miles on every dollar spent
UOB Lady's Card
Bonus Points
10x points on fashion and beauty spending

To boost lead generation in Singapore, UOB could create video marketing campaigns that showcase cardholders enjoying the rewards in real-life scenarios. This would make the benefits more tangible and appealing to potential customers.

17. Petronas Fuel Promotion Ad

Petronas, like other fuel companies, often runs promotions to get people to fill up at their stations. These ads usually highlight discounts, loyalty programs, or special partnerships. The goal is simple: convince drivers that Petronas offers the best value.

Think about it – fuel is a pretty standard product. So, how do you make one brand stand out from another? Promotions are a big part of it. They might offer a certain amount off per liter, or maybe a tie-in with a local store where you can get a discount on coffee or snacks when you fill up. These fuel promotions can be pretty effective.

Here's what you might see in a Petronas fuel promotion ad:

  • A focus on savings: "Save up to X% on fuel!"

  • Loyalty program perks: "Earn points with every fill-up!"

  • Limited-time offers: "This weekend only!"

  • Partnerships: "Get discounts at partner restaurants when you fuel up!"

These ads often use bright colors and upbeat music to create a positive association with the brand. They want you to feel good about choosing Petronas, not just because you need gas, but because you're getting a good deal.

Petronas also uses these ads to promote their fuel quality. They might talk about how their fuel helps your engine run cleaner or improves fuel efficiency. It's all about adding value beyond just the price at the pump.

18. Qoo10 Online Marketplace Ad

Qoo10, a big name in Singapore's e-commerce scene, often runs video ads to pull in shoppers. These ads usually highlight the variety of products they have, from fashion to electronics, and often focus on deals and promotions. The goal is simple: get people excited about shopping on Qoo10.

Qoo10's video ads are all about showing off what makes them different. They might feature influencers trying out products, quick cuts of different items available, or even animated explainers about how to use the platform. It's a mix of entertainment and information, designed to grab your attention while you're scrolling through Facebook. They want to make sure you know about the latest sales and the cool stuff you can find on their site. It's a pretty straightforward approach, but it seems to work for them.

Qoo10's ads often use bright colors and upbeat music to create a sense of excitement. They also tend to include clear calls to action, like "Shop Now" or "Get the Deal," making it easy for viewers to jump straight to the website and start buying stuff. It's all about making the shopping experience as easy and appealing as possible.

Here are some common elements you might see in a Qoo10 ad:

  • Flash sales and limited-time offers

  • User testimonials and product reviews

  • Seasonal promotions (like Chinese New Year or Christmas)

They also might compare Facebook video ads vs YouTube advertising to see which platform works best for them.

19. Carousell Marketplace Ad

Carousell ads are all about showing how easy it is to buy and sell stuff. They usually highlight the variety of items you can find, from clothes and electronics to furniture and even cars. The ads often feature real people, making it feel more relatable and less like a corporate pitch. The key is to show how Carousell solves a problem, whether it's decluttering your home or finding a great deal.

Carousell's ads often focus on the convenience of the platform. They show how easy it is to list an item for sale, chat with potential buyers, and arrange for meetups or deliveries. The ads also emphasize the safety and security features of the platform, like user reviews and verified accounts. It's all about building trust and making people feel comfortable using the app.

Here's what you might see in a typical Carousell ad:

  • A person decluttering their closet and selling clothes they no longer wear.

  • Someone finding a rare vintage item at a great price.

  • A student selling textbooks after the semester ends.

Carousell's ads are effective because they tap into the desire to save money, declutter, and find unique items. They also showcase the community aspect of the platform, where people can connect with each other and build relationships.

They also do a good job of showing how you can boost brand visibility with user-generated content. It's a win-win for everyone involved.

20. Foodpanda Restaurant Partnerships Ad

Foodpanda's ads focusing on restaurant partnerships are pretty common in Singapore, and for good reason. They work! It's all about showing off the variety and convenience they bring to the table (pun intended!). These ads usually highlight local eateries and special deals, making your stomach rumble just by looking at them.

The main goal is to get you thinking about what you want to eat and how easy it is to order through Foodpanda. They often use bright, mouth-watering visuals of food, which, let's be honest, is a pretty effective tactic. Plus, they tend to emphasize the speed of delivery and the ease of using the app. It's a simple formula, but it seems to do the trick.

They also like to run promotions tied to specific restaurants or types of cuisine. You might see an ad for 20% off all Thai food or a special deal at a popular burger joint. These targeted offers can be really persuasive, especially when you're already feeling hungry. For real estate agents in Singapore, Facebook ad formats can be a game-changer.

Foodpanda's success with these ads comes down to understanding what people want: good food, delivered quickly, and at a reasonable price. By focusing on their restaurant partnerships, they're able to showcase the breadth of their service and appeal to a wide range of tastes.

Here are some common elements you'll see in these ads:

  • Close-up shots of delicious-looking food

  • Mentions of popular local restaurants

  • Promotions and discounts

  • Emphasis on fast delivery times

21. Singtel Mobile Plans Ad

Singtel, like, always has ads running for their mobile plans, right? It's a constant battle for our wallets, and they're right there in the thick of it. They're always pushing the latest deals, trying to get you to upgrade or switch over. It's a pretty competitive market, so they have to keep their ads fresh and appealing.

Singtel's ads usually focus on data, speed, and price. They know what people care about. I mean, who doesn't want more data for less money? They also highlight any special perks, like free streaming or discounts on other services. It's all about making their plans look like the best value.

They use a mix of video and static ads, depending on the platform. Video ads are great for showing off the speed and reliability of their network, while static ads are good for quickly listing the plan details. They're pretty good at YouTube video ad targeting, too, making sure their ads show up in front of the right people.

It's interesting to see how Singtel adapts their ads to different audiences. They might have one ad campaign targeting students with budget-friendly plans, and another targeting professionals with premium plans. They really try to personalize the message to make it more relevant.

Here's what they usually include:

  • Data allowances (how much data you get each month)

  • Talk time (how many minutes you can call)

  • SMS (how many text messages you can send)

  • Contract length (usually 12 or 24 months)

And here's a table showing some example plans (these are just examples, of course):

Plan Name
Data
Talktime
SMS
Price
Lite
5GB
100 mins
50
$20
Standard
50GB
Unlimited
1000
$35
Premium
100GB
Unlimited
1000
$50

They also like to throw in limited-time offers, like extra data or a free phone. It's all part of the game to get you to sign up. So, yeah, Singtel's mobile plan ads are a constant presence, trying to grab your attention and convince you they have the best deal.

22. StarHub Entertainment Packages Ad

StarHub knows how to get people hooked on their entertainment packages, and their Facebook ads are no exception. They usually highlight the variety of content you can get, from sports to movies to dramas. It's all about showing you what you're missing out on if you don't sign up.

They often use a few key strategies:

  • Focus on Value: They make sure you know you're getting a good deal. Bundling channels and services is a big part of their pitch.

  • Showcase Popular Content: Ads will feature the latest hit shows or big sporting events to grab your attention.

  • Target Specific Interests: StarHub tries to show ads to people who are likely to be interested in what they're offering. If you watch a lot of sports, you'll probably see ads for their sports packages.

StarHub's ads are designed to make you think about all the entertainment you could be enjoying. They want you to feel like you're missing out on something great if you don't subscribe.

Here's a quick look at what a typical StarHub entertainment package might include:

Package Name
Channels Included
Price (SGD/month)
Basic Entertainment
News, local channels, some documentaries
30
Sports Package
All sports channels, including live events
50
Movie Package
Blockbuster movies, classic films, on-demand access
40

StarHub's Facebook ads are pretty effective because they tap into people's desire for entertainment and convenience. They make it easy to see what you're getting and why it's worth the money.

23. AIA Health Insurance Ad

AIA's health insurance ads in Singapore often focus on peace of mind and financial security when it comes to healthcare. They usually highlight different plans and benefits, trying to appeal to a wide range of people.

Here's what you might see in one of their ads:

  • Testimonials from real people who've benefited from their insurance.

  • Clear explanations of what the plans cover, like hospital stays, surgeries, and specialist consultations.

  • Emphasis on the ease of making claims and getting support when you need it.

AIA's ads often aim to show that they're not just selling insurance, but also providing a safety net for families. They want you to feel like you're making a smart choice for your future health and well-being.

They also like to use numbers to show how many people they've helped. For example:

Benefit
Coverage Details
Hospitalization
Covers up to $X per day for hospital stays.
Surgical Procedures
Pays up to $Y for a wide range of surgeries.
Specialist Consultations
Covers up to $Z per visit to a specialist doctor.

A key message is often about how their plans can help you avoid financial stress during medical emergencies.

24. HDB Living Spaces Ad

HDB (Housing & Development Board) ads in Singapore often focus on creating a sense of home and community. They're not just selling apartments; they're selling a lifestyle. These ads usually highlight the affordability, convenience, and the vibrant neighborhoods that come with HDB living.

A common theme is showing families enjoying their homes and the surrounding amenities. Think playgrounds, parks, and hawker centers – all the things that make Singapore unique.

Here's what you might see in a typical HDB ad:

  • Happy families in their HDB flats.

  • Shots of kids playing in the neighborhood.

  • Scenes of people enjoying local food.

  • Emphasis on the convenience of public transport.

HDB ads often use a lot of warm colors and natural light to create a welcoming feel. They want to show that HDB living is about more than just having a roof over your head; it's about being part of a community.

They also tend to focus on the practical aspects, like the various grants and schemes available to help people afford their homes. It's all about making homeownership accessible to as many Singaporeans as possible.

For example, an ad might showcase a young couple using a grant to buy their first flat. Or it could feature a family upgrading to a bigger apartment to accommodate their growing needs. The goal is to show that HDB is there to support Singaporeans at every stage of their lives.

Here's a simple table showing potential HDB grants:

Grant Name
Eligibility
Amount
Family Grant
First-time buyers
Up to $50,000
Enhanced CPF Housing Grant
Lower-income families
Up to $80,000
Proximity Housing Grant
Living near parents/children
Up to $30,000

Ultimately, HDB ads aim to create an emotional connection with viewers. They want people to see HDB living as a desirable and attainable goal. It's about building a sense of belonging and showing that HDB is more than just housing; it's a place to call home.

25. Singapore Post Delivery Services Ad and more

Singapore Post, or SingPost as many call it, isn't just about stamps anymore. They've been running Facebook ads to highlight their delivery services, and honestly, it's pretty smart. Everyone needs to ship something at some point, right? But there are other companies doing cool things too.

SingPost's ads often focus on convenience and reliability, which are big selling points for delivery services.

Here's a quick look at what makes their ads, and others, stand out:

  • Clear call to action: They make it super easy to book a delivery or find out more.

  • Visual appeal: Using bright colors and easy-to-understand graphics.

  • Targeted messaging: Showing different ads to different groups of people based on their needs.

It's interesting to see how these companies are using Facebook to reach customers. The key seems to be understanding what people want and making it as easy as possible for them to get it. Whether it's fast delivery or a simple way to track your package, the ads that work best are the ones that solve a problem.

And because Singapore is a hotbed for digital marketing, there are always new and innovative campaigns popping up. For example, some companies are using Facebook ads to promote international shipping options, while others are focusing on eco-friendly packaging. It's a constantly evolving landscape, and it's exciting to see what new ideas will emerge next.

If you're looking for reliable delivery services in Singapore, look no further! Singapore Post offers a variety of options to meet your needs, whether you're sending a letter or a package. Don't miss out on the best delivery solutions available. Visit our website today to learn more about how we can help you with your shipping needs!

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