Google Ads vs Facebook Ads: Which is Better for Singapore SMEs?

Why this question keeps Singapore SME owners up at night

If you run a small or medium business in Singapore, you have probably already been pitched both Google Ads and Facebook Ads. The Google Ads salesperson tells you that "people are already searching for you, you just need to show up." The Facebook Ads freelancer tells you that "people don't search for what they don't know exists, you need to go to them." Both sound right. And both are partly correct.

Here is the confusing part. A renovation contractor we spoke to last month was spending $3,000 a month on Facebook Ads and getting 4 enquiries, most of them price-shoppers. A yoga studio we worked with was spending $2,000 a month on Google Ads and getting 3 trial sign-ups, all looking specifically for a studio "near Tanjong Pagar." Neither was a wrong choice. But neither was optimised for the channel. The contractor should have been on Google. The yoga studio should have layered in Facebook and Instagram too. That is the kind of mismatch that quietly drains a Singapore SME's marketing budget.

This guide is for the owner who wants a clear, practical answer to the question: "Google or Facebook — where should I actually put my money?" No agency fluff. No fake rivalry. Just a Singapore-specific walkthrough from a paid media team that has run both Google and Meta (Facebook + Instagram) campaigns across industries from law firms to F&B outlets to HDB renovators. By the end, you will know exactly which platform fits your business today, why, and what numbers to expect.

What is Google Ads, in plain English?

Google Ads is an advertising platform run by Google. In exchange for money, Google shows your business at the top of its search results when someone types in a keyword you have bid on. If you are a plumber in Jurong and you bid on "emergency plumber Jurong," your ad can appear before the free (organic) results when a resident types that phrase. You only pay when someone clicks the ad, not when it is shown. This is called pay-per-click, or PPC. If you want a fuller beginner's walkthrough, we have a dedicated piece onwhat Google Ads is and how it works.

Google Ads is not only search ads, though. It also includes Display ads (banner-style ads on other websites), YouTube ads, Shopping ads (product listings with images), and Performance Max (a mixed auto-bidding format). For Singapore SMEs, Search is usually where 70-80% of the budget should sit, because that is where buying intent is highest.

The mental model that helps most: Google Ads is ademand capturetool. You are catching people who already know they want something and are actively looking. If nobody is searching for what you sell — say, you have invented a new app that nobody has ever heard of — Google is a poor fit, because there is nothing to capture.

What is Facebook Ads (Meta Ads), in plain English?

Facebook Ads is actually part of a bigger platform called Meta Ads, which covers both Facebook and Instagram under one ad manager. When people in Singapore say "Facebook Ads," they almost always mean Meta Ads. We will use the terms interchangeably in this guide. For the full background, seewhat Meta Ads are.

With Meta Ads, you do not wait for someone to search. You actively pay Meta to show your ad to people who match a profile you define — for example, "women aged 28-45, living in Singapore, parents of children under 12, interested in enrichment classes." Meta's algorithm then shows your ad to the slice of its users who best match that description as they scroll their feed or watch Reels. You pay either per click or per 1,000 impressions (CPM).

The mental model that helps most: Meta Ads is ademand generationtool. You are interrupting someone who was not looking for you at all, and convincing them to care. This works when the product has a strong visual story, an emotional hook, or a clear "I didn't know I needed this" element. It rarely works for boring, commodity purchases where the buyer only wants one thing — the best price, right now.

How they work differently: a side-by-side walk-through

Let's take a real Singapore example: a boutique Pilates studio in Tiong Bahru charging $280 for a 10-class pack. Say the owner has a $3,000 monthly ad budget. Here is how the same budget plays out on each channel.

On Google Ads:the agency builds a campaign around keywords like "pilates Tiong Bahru," "reformer pilates Singapore," "beginner pilates classes near me," and about 40 other long-tail phrases. The ad shows at the top of search results. Click-through rate (CTR) averages around 4-7% because the searcher is already interested. Cost per click ranges from $1.80 to $4.50, depending on the keyword. If the landing page is well-optimised and converts at around 8%, the studio ends up paying roughly $50-$80 per trial class booking. Volume is capped by how many people search for those keywords each month — usually 800-2,000 total searches in the neighbourhood.

On Meta Ads:the agency sets up a campaign targeting women aged 25-45 within a 5 km radius of Tiong Bahru, with interests in "yoga," "wellness," "fitness classes," and lookalike audiences built from the studio's existing email list. Short video ads show members stretching, reformer close-ups, and a 30-second testimonial. CTR is typically 0.9-1.8% (much lower than search because the viewer was scrolling, not searching). But CPM (cost per 1,000 views) is cheap — around $8-$14 in Singapore — so reach is huge. Cost per trial booking sits in the $30-$60 range if the creative is strong, and the studio can scale volume much higher because the audience pool is vastly bigger.

Notice two things. First, the cost per booking is roughly in the same ballpark on both platforms. That surprises most people. Second, thewayeach platform gets the booking is completely different — and that difference is what determines which is better for your business. Google catches people at the moment of want; Facebook creates the want in the first place.

Key breakdown: five factors that decide which is better for you

1. Does anyone search for what you sell?

This is the first question to ask. If your product or service is something people actively Google — "aircon servicing," "divorce lawyer Singapore," "corporate accountant" — Google Ads should almost always be your first channel. If it is something people do not think to search for, like a new productivity app or a new yoga studio brand, Facebook often wins. You can check this yourself using Google's free Keyword Planner inside Google Ads, or ask an agency to pull akeyword research reportfor your industry.

2. Is it visually interesting?

Meta is a visual platform. Beautiful food, transformation photos, beautiful interiors, cute pets — these crush it on Meta. A legal consultation service or a cloud accounting tool is harder to make visually compelling. It is not impossible, but you will spend more on creative. Google Search ads are all text — so a boring product can do just as well as an exciting one, as long as the words are tight.

3. What is the decision speed?

Google Ads wins when the decision is fast. Someone types "emergency locksmith 24 hour" and they want to book in the next 10 minutes. Meta wins when the decision is slow. Someone sees an interior design ad, saves it, thinks for two weeks, then messages. Meta builds awareness and slow-brew conversions; Google closes hot leads. For B2B services with long sales cycles, both have a role — Google to capture the searcher, Meta to nurture the rest of the market.

4. What is your average order or customer value?

If you make $80 on a customer, a $50 cost per acquisition is a problem. If you make $5,000 on a customer (think renovation, legal, medical, luxury), a $150 CPA is a gift. Google Ads tends to have a higher cost per click but higher intent, so it works especially well for high-ticket services. Meta works for both ends but shines with mass-appeal, medium-ticket items ($40-$500).

5. How much are you willing to spend on creative?

Google Ads creative is mostly text. You write 15 headlines and 4 descriptions, and the algorithm mixes them. Meta is hungry. It needs new images, videos, and Reels constantly — old creative "fatigues" within 2-4 weeks. If you cannot commit to producing 2-4 new creatives a month, Meta is a slower climb. This is why many Singapore SMEs burn out on Meta after three months; they run the same ad until nobody clicks it anymore. Done right, a properMeta Ads management servicebuilds a creative refresh rhythm into the monthly workflow.

Google Ads vs Facebook Ads: the comparison table

Here is the side-by-side view at a glance, based on typical Singapore SME campaigns we have run across multiple industries in 2025 and 2026.

Factor	Google Ads (Search)	Facebook / Meta Ads
Intent level	High — user is actively searching	Low-medium — user is scrolling, not searching
Typical CPC (Singapore)	$1.50 - $12.00 (much higher for legal, finance, medical)	$0.40 - $2.50
Typical CPM (Singapore)	Not the main metric — CPC dominates	$6 - $18 depending on audience
Typical CTR	3 - 8%	0.8 - 2.0%
Typical CPA (SME lead gen)	$40 - $180	$25 - $120
Minimum useful monthly budget	$1,000 - $1,500	$800 - $1,200
How fast you see results	Days — sometimes same-day leads	1 - 3 weeks (algorithm learning phase)
Creative needed	Mostly text, minimal production	Strong visual + video, monthly refresh
Best use case	Active-intent services, high-ticket purchases, local searches	Visual products, lifestyle brands, F&B, creating awareness
Scalability ceiling	Limited by monthly search volume	Very scalable — audience pool is huge
Attribution clarity	Strong — clear click-to-conversion path	Messier — often assists other channels

Two numbers worth highlighting. First, CPCs on Google are roughly 3-5x higher than on Meta. Second, click-through rates on Google are roughly 3-4x higher than on Meta. These mostly cancel out in the final cost per lead — but thequalityof the lead tends to skew higher on Google for service businesses, and higher on Meta for impulse or lifestyle purchases.

Common mistakes Singapore businesses make

Mistake 1: Picking one channel because a friend said so

"My friend's cafe does great on Instagram." Yes, because a cafe is a visual, impulse, lifestyle business. That does not mean a divorce law firm will. We see this pattern every month — an SME chooses a channel based on a second-hand recommendation, not their own buying cycle. The fix is to map your buyer's journey first. Write down: "Does a customer know they want this? Do they search for it? How long before they decide?" Those three answers point to the right channel in 80% of cases.

Mistake 2: Running Google Ads without conversion tracking

At least a third of Singapore SMEs we audit are running Google Ads with noconversion trackingset up properly. They see clicks and spend, but no idea which keywords produce actual leads. That means Google's algorithm is optimising toward whatever it wants — typically cheap clicks from low-intent searches. Fix: install Google Tag Manager, set up a conversion event for every form submission, call click, and WhatsApp click. Without this, you are paying for traffic, not leads.

Mistake 3: Running Meta Ads with one single creative for three months

Meta's algorithm needs fresh creative. If you run the same video for 12 weeks, the people who were going to click have already seen it, and those who ignored it keep ignoring it. Frequency climbs, CPMs climb, results fall. The fix: plan for at least 2 new creatives a month, rotate in new angles (testimonials, before/after, founder voice, product demo), and cut the worst performers every 2-3 weeks.

Mistake 4: Sending all traffic to the homepage

This is the single most expensive mistake on both platforms. Your homepage tries to say everything to everyone. A paid click needs a page that matches the promise of the ad. If your Google ad says "reformer pilates classes for beginners," the click should land on a page about reformer pilates for beginners — not the homepage with a carousel about your team, your blog, your shop, and your contact form. Dedicated landing pages typically lift conversion rates by 2-3x.

Mistake 5: Bidding on broad match without a negative keyword list

Google's default bidding setting — broad match — will match your ad to vaguely related searches. "Luxury watches Singapore" can trigger for "cheap watches," "watch repair," "apple watch," and even "Netflix watch." You are paying for all of it. The fix is to build a negative keyword list and review it weekly. An agency running a properGoogle Ads management servicedoes this as a standard practice.

Mistake 6: Measuring vanity metrics instead of real ROI

"I got 50,000 impressions last month!" Great — but did you get customers? Impressions, clicks, and likes do not pay bills. Track cost per lead, lead-to-customer conversion rate, and revenue per customer. If you do not know your CPA and your customer lifetime value, you cannot tell which platform is working. Period.

Mistake 7: Ignoring Quality Score on Google and relevance scores on Meta

Both platforms reward advertisers whose ads are well-matched to the audience. On Google, this is measured byQuality Score— a 1 to 10 rating that directly affects your cost per click and ad position. A Quality Score of 8 can cost roughly half as much per click as a Quality Score of 4 for the same keyword. On Meta, "relevance diagnostics" (quality ranking, engagement rate ranking, conversion rate ranking) do a similar job. Most Singapore SMEs never check these numbers. The fix: review Quality Score weekly on Google, and if any of your ad groups are stuck at 4 or below, rewrite the ad copy or the landing page. On Meta, if the quality ranking is "below average," your creative is the problem — not the targeting.

Mistake 8: Treating audience targeting as set-and-forget on Meta

A common pattern we see: a business sets up a Meta campaign targeting "Singapore, aged 25-65, interested in [broad interest]," and then never touches it again for six months. Meta's algorithm has learned a lot since 2023 — broad targeting with strong creative often outperforms narrow interest-based targeting now. The fix is to test broader audiences against narrower ones every 60-90 days, and build a properMeta Ads funnelwith separate audiences for cold, warm, and retargeting traffic. Set-and-forget is the slowest way to lose money on Meta.

Quick reference by industry

Below are starting points for six common Singapore SME industries. These assume you start small and scale based on what works — not lock in a $10,000 budget on day one.

Legal services

Best channel:Google Ads, heavily.Target CPA:$120-$250 per qualified lead.Why:legal decisions are almost always triggered by a search query ("divorce lawyer Singapore," "employment dispute lawyer"). Meta's interruption model rarely produces a lead ready to engage a lawyer. Add Meta only for brand recall in a second phase.

Medical and dental

Best channel:Google Ads primary, Meta secondary.Target CPA:$40-$100 per appointment booking.Why:most patients search when they have a specific pain point or procedure in mind. Meta works well for aesthetic procedures where visual transformations drive interest (orthodontics, skin clinics, hair loss treatments).

Renovation and home services

Best channel:Both, roughly 60/40 Google to Meta.Target CPA:$80-$200 per qualified lead.Why:HDB owners search Google when ready to renovate ("HDB renovation 4-room cost"), but Meta captures them during the 3-6 month dreaming phase with Instagram inspiration content. Running both catches the same customer at different stages of the journey.

E-commerce

Best channel:Both — Meta for cold traffic and discovery, Google Shopping for bottom-of-funnel.Target ROAS:2.5x-5x depending on margin.Why:Meta is exceptional for visual products and impulse buys; Google Shopping captures the buyer who has already decided to purchase and is comparing options. If you sell a physical product online, you almost always need both.

F&B and restaurants

Best channel:Meta Ads, with Google Maps / Google Business Profile as a second layer.Target CPA:$6-$18 per reservation or cover.Why:diners do not Google "Italian restaurant Joo Chiat" nearly as often as they scroll and see a lunch special appear on Instagram Stories. F&B is a visual, mood-driven category — Meta is the right place to start.

Beauty and fitness

Best channel:Meta Ads primary, Google Ads for branded terms and direct-intent searches.Target CPA:$20-$55 per trial booking.Why:the industry is highly visual and emotional — before/after transformations, fit body, clean studios. Meta's creative formats (Reels, carousels) are built for this. Google is useful mainly to catch the existing customer Googling your brand name plus "opening hours."

When each platform makes sense — and when to hold off

Start with Google Ads if:

You sell a service people actively search for ("dentist Katong," "air-con servicing Tampines," "car wash Bishan"). You have a website that can convert a click into a lead. You have at least $1,000 a month to commit for three months. You can answer calls or enquiries within 2 hours. Your product or service has a clear "moment of need" for the buyer.

Start with Meta Ads if:

You sell a visual product or a lifestyle service. You can produce or afford 2-4 new creatives per month. You have at least $1,000 a month for three months. Your target customer is reachable via interest or demographic targeting on Meta. You are willing to wait 1-3 weeks for the algorithm to "learn" who responds to your ads. You have a way to capture leads beyond the purchase — for example an Instagram DM flow or a lead form.

Hold off on both if:

Your website is broken, slow, or not mobile-optimised — the ads will drive expensive traffic that bounces. You cannot track conversions — you will never know what worked. You are using ads to "solve" a pricing, reputation, or product problem — ads amplify the problem, they do not fix it. You have less than $800 a month to spend — that is not enough to get out of the algorithmic learning phase on either platform. You are not replying to leads within a day — you are paying to turn warm leads into cold ones.

A simple starter test

If you genuinely do not know which platform fits, run both in parallel for 60 days with a small budget — $800 each. Track cost per lead, lead quality (rated 1-5 by whoever qualifies your leads), and revenue per lead. After 60 days, the answer is almost always obvious. Double down on the winner, and reassess the other quarterly.

Real Singapore case study: a HDB renovation firm

One of our clients is a mid-sized Singapore interior design firm specialising in HDB renovations, particularly 4-room and 5-room flats. When they came to us, here is where they stood.

Before (September 2025)

The firm was spending $3,200 per month split roughly equally between Google Ads and Meta Ads. The Google campaign was running broad-match keywords like "renovation Singapore" and "interior design HDB" — with no negative keyword list and no conversion tracking. All traffic was going to the homepage. Results: 4 enquiries a month, mostly price-shoppers, average cost per qualified lead of $800.

On Meta, the firm was running a single 15-second video ad that had been live for 11 weeks. Targeting was "interested in renovation" — one interest, very broad. Results: 2 enquiries a month, frequency was 7.2 (meaning the same people had seen the ad 7+ times), average cost per qualified lead of $750.

What we changed

On Google: rebuilt the campaign around bottom-funnel intent phrases — "HDB 4 room renovation package," "HDB resale renovation cost," "BTO renovation contractor Sengkang." Added a 180-term negative keyword list. Built three dedicated landing pages: one for BTO, one for resale, and one for condo renovation. Installed proper conversion tracking with call tracking, form tracking, and WhatsApp click tracking.

On Meta: launched a six-creative rotation built around three themes — founder story, before/after transformation timelapse, and past-client testimonial. Built two custom audiences — one lookalike audience from past HDB clients, one retargeting audience from website visitors. Moved budget toward the best-performing creative each week and retired creatives as soon as frequency hit 3.5.

Results after 90 days (by December 2025)

Google Ads: enquiries rose from 4 to 23 per month. Cost per qualified lead dropped from $800 to $185. Close rate on leads improved from roughly 10% to around 22% because the traffic was better qualified and the landing pages set proper expectations on budget and timeline.

Meta Ads: enquiries rose from 2 to 18 per month. Cost per qualified lead dropped from $750 to $140. Frequency stabilised at 1.8 — meaning the audience was staying fresh. The retargeting audience alone drove 7 of those 18 enquiries and had a close rate over 30%.

Total monthly enquiries moved from 6 to 41 at a similar overall spend. The firm locked in three new renovation packages that month with a combined value above $140,000 — not because we found a magic trick, but because we matched each platform to what it is genuinely good at. For deeper context on what affects Meta's cost specifically, see our guide onMeta Ads campaign costs in Singapore.

What's changing in 2026

Trend 1: Google's AI-driven formats are eating manual campaigns

Google has aggressively pushed Performance Max and broad match with Smart Bidding throughout 2025, and in 2026 this direction is hardening. Manual CPC bidding on search campaigns is still available but Google is making it harder to beat its algorithm for non-expert advertisers. The upside is that a well-trained account with clean conversion data performs better than ever. The downside is that a poorly tracked account gets burned faster. For SMEs, the lesson in 2026 is: conversion data quality is the new leverage. If you give Google clean data, it will outperform. If you give it bad data, it will waste your budget faster than before.

Trend 2: Meta Reels are officially cheaper than feed placements

Throughout late 2025, CPMs on Meta Reels in Singapore settled at roughly 30-45% below feed placements. That gap has held into 2026. For SMEs, this means vertical short-form video is no longer optional — it is the single highest-leverage creative format you can produce. A 9:16 video shot on a mobile phone in your office can outperform a polished $3,000 production, because the algorithm rewards native-feeling content. If you are still running mostly square static images, you are paying a premium for worse results.

Trend 3: Privacy-driven attribution keeps getting harder

iOS updates, cookie restrictions, and Apple's Private Relay all continue to reduce the accuracy of ad attribution. Meta's in-platform reporting typically overstates conversions by 15-30% for Singapore advertisers now. The practical response is to rely on server-side tracking (via Meta's Conversions API and Google Ads Enhanced Conversions), and to use first-party data — your CRM, your booking system, your actual revenue numbers — as the ground truth. Agencies who cannot set this up in 2026 are falling behind.

Frequently asked questions

Which is cheaper for Singapore SMEs — Google Ads or Facebook Ads?

Per click, Meta is almost always cheaper. A typical Meta CPC in Singapore ranges from $0.40 to $2.50, while a Google Search CPC ranges from $1.50 to $12.00 depending on industry. But cost per lead usually lands in a similar range — roughly $25-$150 on Meta, $40-$180 on Google — because Google's clicks convert at higher rates. "Cheaper" depends on what the lead is worth to you, not on the CPC alone.

Can I run both Google Ads and Facebook Ads at the same time?

Yes, and for many Singapore SMEs it is the right answer. The two platforms complement each other — Google captures people at the moment of need, Meta builds awareness and keeps you visible during the slow parts of the buying cycle. The minimum useful combined budget is around $2,000-$2,500 a month. Anything less and you are spreading too thin; one platform done well beats two done badly.

How much should a Singapore SME budget for Google Ads?

A practical starting point is $1,000-$1,500 a month for a local service business and $2,000-$4,000 a month for a competitive category like legal, finance, or renovation. Budget below $800 a month rarely gives the campaign enough data to optimise. For a full cost breakdown see our guide on thecost of pay-per-click advertising in Singapore.

How much should a Singapore SME budget for Facebook Ads?

$800-$1,200 a month is the practical minimum for Meta in Singapore. Below that, your campaign struggles to exit the "learning phase" — the first 50 conversions the algorithm needs to stabilise. Visual-first businesses (F&B, beauty, interior, fashion) usually see faster lift; B2B categories take longer.

Is Facebook Ads still effective in 2026, or has it been killed by iOS updates?

Yes, Meta Ads is still highly effective in Singapore in 2026. iOS updates have made attribution messier but have not reduced actual performance — good creative still performs. What has changed is that you need server-side tracking (Meta's Conversions API) and strong first-party data to measure correctly. Businesses that have made these upgrades often see better results on Meta than they did in 2022.

Do I need an agency to run Google Ads or Facebook Ads?

Not necessarily, but most Singapore SMEs we have audited who run ads in-house leave significant money on the table — either by missing negative keywords, running stale creative, or skipping conversion tracking. A good agency typically pays for itself within 60 days by lowering CPA. A bad agency will make your situation worse. If you are evaluating one, see our guide onhow to choose a marketing agency.

Which platform gives results faster — Google or Facebook?

Google Ads almost always shows results faster. A search campaign can generate qualified leads on day one because you are responding to existing demand. Meta Ads typically takes 1-3 weeks to exit the learning phase and stabilise. If you need cashflow-positive results within the first 30 days, Google is the safer bet.

What happens if I only have $500 a month to spend?

Honestly, we would tell you to hold off on paid ads and fix foundation issues first — your website conversion rate, your Google Business Profile, your email list, and your organic content. $500 a month is rarely enough to break out of the learning phase on either platform. That said, if you must run ads at that level, Google Ads focused on 5-10 very specific long-tail keywords in a tight geo-radius gives you the best chance of making it work.

Should I run LinkedIn Ads instead for B2B?

For senior B2B decision-makers in Singapore, LinkedIn can be valuable — but it is significantly more expensive, with CPCs often 3-5x higher than Google. For most B2B SMEs, Google Ads on high-intent commercial keywords plus Meta retargeting to LinkedIn-style audiences delivers a better ROI at lower cost. LinkedIn Ads become worth it once CPA ceilings are $500+ per lead.

Is it worth running Facebook Ads if I already do SEO?

Yes, because they do different jobs. SEO builds long-term organic visibility — Meta Ads drives immediate awareness and conversions. They complement each other rather than compete. Many Singapore SMEs use Meta Ads to amplify the best-performing blog and landing-page content that SEO has built, capturing visitors SEO alone would not reach. For more on this split, seepay-per-click vs SEO.

How long should I test a new campaign before judging it?

On Google Ads, give a new search campaign at least 14 days and 500 clicks before making big structural changes. On Meta Ads, give a new campaign at least 7 days past the learning phase (roughly 50 conversions) before judging performance. Making changes too early resets the algorithm and wastes budget. The exception is a clear disaster — if your Google campaign is spending on "free" keywords or your Meta ad has a frequency above 4 in week one, intervene immediately.

What is a realistic click-through rate and conversion rate for Singapore SMEs?

On Google Search, a healthy click-through rate is 4-8% for long-tail keywords and 2-4% for broad terms. A healthy landing-page conversion rate in Singapore is 5-12% for service businesses and 1.5-3.5% for e-commerce. On Meta, a CTR of 1-2% is normal in feed placements and 1.5-3% in Reels. Anything below half of these numbers suggests either weak creative, weak targeting, or a mismatched landing page. Use these numbers as diagnostic benchmarks rather than strict targets.

Conclusion: the decision comes down to three questions

Google Ads versus Facebook Ads is not a "better or worse" question — it is a "what fits my business today" question. If your customers are already searching for your service, start with Google. If your product needs to be discovered and has strong visual appeal, start with Meta. If you are in a category with a mix of both — renovation, e-commerce, fitness, medical aesthetics — run both at the right split and let performance data move the budget over time.

The three questions to answer honestly before you spend a dollar: (1) Does anyone actively search for what I sell? (2) Can I produce fresh visual creative every month? (3) How fast do I need leads to arrive? Your answers point directly to the right starting channel. And remember — the worst decision is not Google versus Facebook. It is running either one without tracking, without dedicated landing pages, or without a plan to test and improve. The Singapore SMEs winning in 2026 are not the ones with the biggest budgets. They are the ones treating paid ads as a system — not a slot machine.

Want a free, honest read of your current setup?

If you are currently running Google Ads, Meta Ads, or both — and you are not sure whether your budget is working as hard as it could — we would love to take a look. As a paid media team running Facebook, Instagram, and Google campaigns for Singapore SMEs across multiple industries, we offer a free 30-minute Paid Media Review. No sales pitch, no obligation, just an honest expert read.

In the review we will analyse:

• Your current cost per lead and whether it is in a healthy range for your industry

• Conversion tracking setup — whether you are actually measuring what matters

• Keyword and audience targeting — where you may be wasting spend

• Landing page fit — is each campaign going to a page that can actually convert?

• Creative rotation and refresh rhythm (for Meta)

• Budget allocation between Google and Meta based on your industry and goals

You will walk away with a clear written action list regardless of whether you choose to work with us. To book a slot,get in touch with PaperCutCollective here.