How to Do Keyword Research

Keyword research is the process of finding the exact words people type into Google when they’re looking for products, services, or answers. Done well, it helps you create content that brings in the right visitors people who are more likely to enquire, book, or buy.

Whether you’re working with an in-house team, an seo agency singapore, or you’re just starting out, keyword research is one of the most important steps in building a strong online presence in Singapore. If you skip it, you can end up creating content that no one searches for or targeting keywords that are too competitive to rank for.

Benefits Of Keyword Research

If you want a complete strategy that turns keywords into real traffic and leads, a trusted digital marketing agency singapore can help align your research with your business goals: digital marketing agency singapore.

Step 1: Start With Your Customer’s Real Questions

Before using any tool, list out what your customers ask you in real life:

• “How much does it cost?”

• “Which is best for me?”

• “Where can I buy this in Singapore?”

• “Is this service near me?”

This gives you “seed keywords” to build on. It also helps you avoid guessing.

If your business serves local customers, add “Singapore” versions right away. For example, “SEO services” becomes seo services singapore, and “SEO” becomes seo singapore.

Step 2: Brainstorm Keywords by Service Category

Group your keywords based on what you actually offer. For example:

SEO keywords

If you provide SEO, your keywords may include:

• seo services

• seo services singapore

• seo agency

• seo agency singapore

• seo company

• seo company singapore

• seo consultant singapore

• seo expert in singapore

• best seo singapore

If you want to build service pages that match search intent, start here: seo services singapore.And if your site has technical issues (slow speed, messy structure, indexing problems), you’ll want a technical plan like: seo services.

Paid ads keywords

If you want faster leads using Google Ads, keyword research should include phrases like:

• pay per click singapore

• singapore sem agency

A strong foundation for this is a clear Google Ads setup: pay per click singapore.If your goal is high-intent leads (people actively searching), Search Ads are usually the first place to start: digital marketing singapore.

Social media keywords

If you promote via social platforms, include:

• social media agency

• social media agency singapore

• social media agency sg

• social media marketing

• social media marketing agency

• social media marketing agency singapore

If you want to match services to keywords properly, these pages are helpful:social media marketing and social media agency.

Step 3: Use Keyword Tools to Expand Ideas

Once you have your seed list, use tools like Google Keyword Planner, Google Search suggestions, or third-party tools to expand your list.

When reviewing keyword ideas, focus on:

• Relevance: Does this keyword match what you sell?

• Intent: Is the person looking to learn, compare, or buy?

• Competition: Is it realistic for your website to rank?

• Volume: Is enough people searching for it?

You don’t need to chase the biggest numbers. Many Singapore businesses get better results by targeting specific keywords with clearer intent.

Step 4: Check Search Intent

Search intent means: what the searcher actually wants.

Here are common intent types:

• Informational: “how to…”, “what is…”, guides and tips

• Commercial: comparisons, “best”, “top”, “reviews”

• Transactional: “hire”, “agency”, “services”, “near me”

For example:

• “How to do keyword research?” = informational

• “best seo singapore” = commercial

• “seo agency singapore” = transactional

If you want informational traffic to turn into enquiries, connect your blog content to a clear service pathway through your marketing agency website: marketing agency.

Step 5: Spy (Politely) on Competitors

Look at competitors that already rank in Singapore especially advertising companies in singapore or brands similar to yours.

Check:

• Which pages bring them traffic

• What topics they publish often

• How they structure titles and headings

• What services they push from blogs

This helps you spot gaps: keywords they ignore, or topics they cover poorly.

Step 6: Build a Keyword Map

A keyword map means assigning:

• 1 main keyword per page

• A few supporting keywords (variations)

• Matching the keyword to the correct page type

Example:

• Blog post: “How to do keyword research?” (informational)

• Service page: seo services singapore (transactional)

• Location page: seo singapore or local SEO keywords

If you’re building local visibility (maps + local searches), link your efforts to a local SEO plan here: seo singapore.

Step 7: Turn Keywords Into Content That’s Easy to Read

Once you have the keyword list:

• Write simple headlines

• Answer questions clearly

• Add examples

• Avoid complicated language

• Include internal links to the right services

That’s how keyword research becomes real traffic and real leads.

Paper Cut Collective

Ready to Turn Keywords Into More Leads?

If you want help building a keyword plan that fits your business then turning it into pages that actually rank work with Paper Cut Collective at digital marketing agency. We’ll help you find the right keywords, map them to the right pages, and grow your website with clear, practical steps.