Date High Flyers SEO & SEM

Top-10 rankingsfor 3 commercial keywords in 90 days

Lead tracking live full-funnel GA4 + GTM

Intent capture across SEO & Search Ads

Meet Date High Flyers.

Date High Flyers is a premium matchmaking brand serving discerning professionals. The service relies on trust, privacy, and a steady pipeline of qualified enquiries people who are ready to book a consultation, not just browse. 

Before partnering with us, visibility was fragmented: some branded searches showed up, but commercial non-brand terms were dominated by aggregators and content sites. 

Paid search was running, yet attribution to actual consultations was unclear, making it hard to shift budget with confidence.

The initial challenge.

We needed to penetrate non-brand, high-intent searches where directories, review hubs, and advice blogs had cemented themselves with long domain histories, comparison tables, and FAQ snippets that crowded the fold. The brand’s discreet positioning no hype, no sensational promises meant the copy couldn’t rely on aggressive hooks, so the page had to earn attention with substance and speed.

Under the hood, Google wasn’t getting clear signals: titles leaned generic, H1/H2 hierarchy blurred primary topics, and internal links dispersed equity evenly instead of routing it into a small set of money pages. Without FAQ and LocalBusiness schema, our best answers never surfaced in rich results, and competitor carousels monopolized the attention zone that should have introduced our process.

SEO & SEM

Mobile was the real battleground. Hero imagery loaded heavy, CLS nudged buttons while users were mid-tap, and the first screens left visitors guessing before any proof or process appeared. That combination produced behaviour we could see but not fully explain, because the measurement layer broke the journey into fragments. A form submit was counted, but the verified thank-you state wasn’t stitched to its source query, and WhatsApp handoffs lost UTM context the moment the conversation moved off-site.

Brand and non-brand were blended in reporting, so incremental wins on competitive keywords looked indistinguishable from navigational safety nets. Even the elegant landing templates worked against us: social proof sat below the fold, CTAs were polite rather than directive, and the confidentiality promise central to this category lived in paragraph three instead of sentence one. In short, offline credibility was strong, but online journeys leaked attention early, and media spend couldn’t be steered decisively toward the pockets of intent that actually produced consultations.

Our solutions.

We rebuilt the journey around intent clarity. Commercial queries were mapped to focused service pages with crisp topic ownership, while exploratory queries met short explainers that answered the real objections we saw in search-term reports who qualifies, how matches are vetted, timelines, and confidentiality norms. Technical SEO made those signals unmissable: titles/H1s tied to the exact intent clusters, headings cleaned to reduce topic bleed, and internal links re-threaded so authority flowed from FAQs and guides into two core conversion pages.

We implemented FAQ and LocalBusiness schema to claim more SERP real estate and rewrote the first 120 words on each page to surface the promise, the process, and a single primary action book a consultation paired with a secondary WhatsApp option for users who prefer private chat. Performance fixes targeted what users feel: compressed hero assets, predictable containers to tame CLS, and trimmed third-party scripts so the first interaction arrived sooner.

Paid search was separated into brand and non-brand with tightly themed ad groups that mirrored our intent map. Exact and phrase carried the commercial load; broad was confined to controlled discovery with layered negatives that filtered employment, certification, and research-only traffic. Responsive ads echoed the page’s opening promise screened clients, curated introductions, and discretion while we rotated hooks, qualifiers, and proof fragments to find the combinations that drew high-quality clicks without inflating CPC. The measurement stack moved from partial to precise.

In GTM/GA4 we captured form_start, form_submit, and the verified thank-you event with query and campaign metadata preserved; WhatsApp clicks retained UTM context so assisted conversions were visible in pathing reports. We added lightweight governance consistent event names, a weekly optimization cadence, and dashboards that split brand vs non-brand, daypart, and geo so reallocating bids became routine rather than reactive. Insights from paid fed the content roadmap: questions that produced efficient leads graduated into on-site FAQs and short guides, which then linked back to the money pages to compound authority.

The net effect was a cleaner, faster, and more trustworthy first impression coupled with media that only paid for the right kinds of intent. That combination delivered the momentum we needed: three priority keywords entered the Top-10 within ninety days, attribution separated SEO from SEM clearly enough to shift budgets with confidence, and consultation volume stabilized around queries we could see, measure, and scale.

3 priority keywords reached Top-10 in 90 days Lead attribution clarified across SEO vs SEM Higher share of qualified enquiries from search

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