Digital Marketing Grant | How SMEs Can Grow Faster With PSG Support

For many SMEs today, digital marketing is no longer a luxury it's the backbone of lead generation, branding, and sustainable business growth. But building a strong online presence requires expertise, time, and resources. That’s where the digital marketing grant comes in.

Benefits of Digital Marketing

This grant helps businesses adopt digital solutions at a significantly lower cost, empowering SMEs to improve their online presence, run better campaigns, and stay competitive in an increasingly digital-first market. In Singapore, this support often comes through the Productivity Solutions Grant (PSG), which offers funding for approved digital marketing solutions.

In this guide, we break down exactly what the digital marketing grant covers, what SMEs can expect, and how a PSG-approved agency like Papercut Collective helps businesses get real results not just another “set-and-forget” marketing package.

Why Digital Marketing Matters More Than Ever

Before digging into the grant itself, it’s important to understand why digital marketing has become non-negotiable for modern SMEs.

Consumers now research online before buying. Even if your business operates offline such as childcare, education, beauty, medical, home services, or retail your customers check Google, ecommerce websites, reviews, and social platforms before making a decision.

A strong digital presence helps you:

• Attract more qualified leads

• Build trust and credibility

• Reduce reliance on word-of-mouth

• Compete with bigger brands

• Scale your business predictably

Digital marketing is the new foundation of customer acquisition and the digital marketing grant helps SMEs build this foundation without bearing the full cost upfront.

What Is the Digital Marketing Grant?

The digital marketing grant refers to government-supported funding that helps SMEs adopt digital solutions to improve operations and marketing performance. In Singapore, this is usually provided through the Productivity Solutions Grant (PSG).

The PSG supports businesses by covering up to 50% of the cost of approved digital marketing solutions.

Funding typically includes:

• Website development

• SEO (search engine optimisation)

• Google Ads and social media advertising

• Brand messaging and content creation

• Analytics setup and reporting

• Digital strategy and optimisation

This significantly reduces the financial barrier for SMEs that want to strengthen their marketing foundation and generate consistent leads.

What Does the Digital Marketing Grant Cover?

While each agency offers different packages, a strong PSG-approved digital marketing solution should include the essential tools and strategies needed to improve lead generation and long-term online performance.

A typical digital marketing grant package may include:

1. High-Converting Website Development

Designed to load fast, look professional, and convert visitors into enquiries.

2. On-Page and Technical SEO

So your business ranks on Google for relevant keywords.

3. Google Ads or Social Media Ads

Proper campaign setup, audience targeting, and ongoing optimisation.

4. Content & Copywriting

Clear messaging that increases conversions and communicates your value.

5. Tracking & Analytics

A dashboard that tells you exactly what’s working weekly.

6. Weekly Performance Optimisation

This is where the results really happen testing, improving, scaling.

When combined, these elements form the digital “engine” that consistently brings in leads.

Who Is Eligible for the Digital Marketing Grant?

To qualify, your business must typically be:

• Registered and operating in Singapore

• At least 30% locally owned

• An SME with < $100M annual revenue or < 200 employees

• Ready to adopt the solution locally

Most SMEs qualify, and a PSG-approved agency will guide you through the paperwork and the Business Grants Portal submission.

How Papercut Collective Supports Your Digital Marketing Grant Journey

At Papercut Collective, our role goes beyond simply building websites or creating campaigns. We partner with SMEs to ensure real, measurable growth.

1. Eligibility & Grant Guidance

We walk you through requirements, documents, budget clarity, and application steps.

2. Customised Scope Based on Your Business

No one-size-fits-all. We tailor the deliverables so they actually benefit your business goals.

3. Full PSG Submission Support

We help prepare the necessary information and guide you through the portal submission process.

4. Execution After Approval

This is where the real work starts:

• Brand positioning

• Web design & development

• SEO optimisation

• Ads setup & management

• Content creation

• Weekly updates and data-based decisions

5. Claim Submission

Once the project is completed, we support you through the claim process so you receive your reimbursement promptly.

Why SMEs Choose Papercut Collective

Many SMEs struggle with vendors who overpromise, underdeliver, or disappear after collecting payment. Papercut Collective is built to solve that problem.

Our strengths include:

✔ Full-suite digital marketing in-house

Web, SEO, ads, production, content no outsourcing, no delays.

✔ Weekly check-ins with clear action steps

We show you what’s working and what needs to be updated.

✔ Real results, not vanity metrics

We focus on leads, conversions, and revenue impact.

✔ PSG-approved solutions

Meaning structured processes, quality control, and compliant deliverables.

Is the Digital Marketing Grant Right for Your Business?

The grant is ideal if you want to:

• Improve your online presence

• Replace an outdated website

• Increase leads without overspending

• Start digital marketing the right way

• Grow with a predictable, data-driven strategy

If your business depends on consistent enquiries, the digital marketing grant is one of the most cost-effective growth opportunities for SMEs.

Ready to Use the Digital Marketing Grant?

Papercut Collective has helped SMEs across education, beauty, home services, healthcare, retail, and B2B sectors grow stronger online with grant-supported digital marketing solutions.

Want to check your eligibility or understand your best options?

👉 Visit papercutsg.com or contact our team today. We’ll guide you through the process and build a digital strategy that actually brings results.