Pinterest Affiliate Marketing in 2025: A Step‑By‑Step Guide for Singapore Creators & Brands

When most people in Singapore think about social media marketing, Pinterest rarely tops the list. But here’s the thing: Pinterest isn’t like other platforms. It’s a visual search engine, and people use it to plan, search, and buy. That makes it one of the most underrated platforms for affiliate marketing in 2025.

In this guide, we’ll walk you through how affiliate marketing works on Pinterest, how to get started, and how you can turn Pins into passive income, whether you’re a content creator, blogger, or local brand.

Advantage of Pinterest marketing

What Is Pinterest Affiliate Marketing?

Pinterest affiliate marketing is simple. You create Pins that include affiliate links. When someone clicks your Pin and makes a purchase, you earn a commission. There are two main approaches:

• Direct linking: The Pin leads straight to an affiliate product or service.

• Indirect linking: The Pin takes users to a blog post or landing page that hosts your affiliate links.

Pinterest allows both, as long as you disclose the partnership.

Why Singapore Creators Should Pay Attention

Pinterest might not be as loud as TikTok or Instagram, but it drives a different kind of traffic. People come to Pinterest with intent. They’re planning a wedding, designing their kitchen, or searching for skincare tips.

That means your content can have a longer shelf life and convert better, especially in niches like beauty, food, parenting, home, and wellness.

Plus, if your goal is to attract not just local audiences but global ones too, Pinterest is a great starting point.

Getting Started with Affiliate Marketing on Pinterest

Here’s what you need to do:

1. Create a Pinterest Business account – this unlocks analytics and adds credibility.

2. Set up your profile with keywords – use search terms people are already typing in (e.g., “best baby products Singapore”).

3. Choose an affiliate platform, such as Amazon Associates, Shopee Affiliates, or ShareASale.

4. Disclose your links – always include hashtags like #affiliate or #ad in your descriptions to stay compliant.

How to Create Pins That Work

The success of your affiliate strategy depends on how your Pins look and read. Follow these best practices:

• Use Canva or other design tools to make vertical Pins (1000x1500 px is ideal).

• Add clear text overlays so users know what the Pin is about.

• Write keyword-rich titles and descriptions. Pinterest is searchable, so think like a user.

• Include a strong CTA like “Shop Now,” “View Guide,” or “Try It Free.”

Consistency matters. One viral Pin can bring in clicks for months.

Boosting Reach with Scheduling and Trends

Want your Pins to get seen by more people? Timing matters.

• Use tools like Tailwind to schedule Pins at the best times.

• Check Pinterest Trends to align your content with what’s gaining traction (think seasonal, local, and niche topics).

• Repin your content to different boards over time, this keeps your affiliate content in circulation.

Tools You’ll Want in Your Toolkit

• Canva: To design eye-catching Pins.

• Tailwind: To schedule and analyze post performance.

• Pinterest Analytics: To see what’s working (clicks, saves, impressions).

• Tracking links: Use tools like Voluum or Bitly to monitor affiliate performance.

The better you track, the easier it is to double down on what works.

Bonus Tips to Grow Your Affiliate Earnings

• Don’t just rely on direct affiliate Pins. Link to blog posts that offer value and house affiliate links.

• Create multiple Pins per product with different visuals or headlines to test what clicks.

• Collaborate with micro-influencers in Singapore to expand reach organically.

• Update your boards regularly, Pinterest rewards active accounts.

Stay Compliant: Disclose Always

Many marketers forget this step, but disclosure isn’t optional. If you’re promoting affiliate products, always add a short disclosure like “#affiliate” or “This Pin contains affiliate links.” It builds trust and keeps you in good standing with both Pinterest and your audience.

Final Thoughts

Pinterest is one of the most underutilized tools in the affiliate marketing space, especially in Singapore. Its users are planners, buyers, and searchers. And that makes it a perfect place to earn passive income while delivering content people want.

📌 Want help building a Pinterest strategy that brings results? Visit papercutsg.com we help creators and brands in Singapore build smart, scalable affiliate systems that work.