How Much TikTok Ads Cost in Singapore (2025): Budget Guide for SMBs

TikTok has experienced explosive growth in popularity in Singapore, particularly among younger audiences aged 18 to 34. For small and medium-sized businesses (SMBs), it’s now one of the most powerful platforms to get noticed, connect with new customers, and even drive conversions.

But before diving in, one big question always comes up: How much do TikTok ads cost in Singapore?

A variation of ad cost TikTok

In this guide, we break down the costs, ad formats, and budget-friendly tips to help you plan your TikTok campaigns with confidence.

TikTok Ad Formats: What Are You Paying For?

TikTok offers a range of ad types, and the cost can vary based on what you choose:

• In-Feed Ads: These show up as users scroll and are more affordable than other formats. Great for smaller brands testing the waters.

• TopView & Brand Takeovers: Premium, attention-grabbing formats that cost more but deliver massive reach in seconds.

• Spark Ads: Boosts existing organic content, perfect if you already have content that’s performing well.

• Branded Effects: Custom filters and stickers that get people interacting with your brand directly.

Each format comes with different price tags, so your strategy (and budget) should match your goals.

What Do TikTok Ads Cost in Singapore?

Here’s what you can expect to pay in 2025:

• Cost per 1,000 impressions (CPM): around USD 8–$16.50

• Cost per click (CPC): typically $1.30–$2.10

• Daily minimum budget: $20–50, depending on the campaign type

These numbers are slightly higher than the average in Southeast Asia but still lower than what you’d pay in places like the US or UK. For Singapore’s digital market, it’s a fair trade-off for highly engaged users.

What Affects the Cost?

Several factors influence what you’ll end up paying:

• Ad format: Premium placements like TopView cost more than In-Feed ads.

• Target audience: Narrow or high-demand targeting (e.g., high-income 25–35-year-olds in Orchard) will drive up the bid.

• Bidding strategy: Whether you choose to optimize for clicks, views, or conversions will also impact how TikTok spends your budget.

• Creative quality: Ads that blend in, feel native, and use trending audio tend to perform better, giving you more bang for your buck.

Regional and Industry Comparisons

Compared to the regional average, Singapore’s TikTok ad costs are a bit higher, but still a smart bet for most industries. For example:

• Retail and beauty brands often see strong returns on Spark Ads.

• Education and training services get good results with In-Feed explainer videos.

• F&B businesses are killing it with short, authentic content using trending sounds.

The key is understanding what your audience wants and delivering it in a way that feels natural to the platform.

Budget Tips for SMBs

Not working with a huge ad budget? No problem. Here’s how you can get results without overspending:

• Start with In-Feed Ads to test messaging and content.

• Use Spark Ads to boost posts that already perform well.

• Jump on trending audio and formats, it’s free visibility.

• Install the TikTok Pixel on your website to track actions and retarget visitors later.

• Run shorter campaigns with a strong hook in the first 3 seconds.

Every dollar counts, so focus on building creative that speaks directly to your audience in a fast, honest, and scroll-stopping way.

Final Thoughts

TikTok ads in Singapore don’t have to be a gamble as long as you know what you’re paying for and plan with intention. Whether you're a new brand trying to break through or an established business looking to expand, TikTok’s ad platform gives you access to one of the most engaged user bases out there.

📲 Need help planning or launching your first campaign? Visit papercutsg.com, we help brands in Singapore make TikTok ads that don’t just look good, but work.