top of page
DSC00936-HDR.jpg

Essential Pages Every Creative E-Commerce Website Needs

  • Writer: Tsamarah Balqis
    Tsamarah Balqis
  • Jun 23
  • 3 min read

Updated: Jun 25

In the world of creative e-commerce, your website isn’t just a storefront; it’s an experience. Whether you’re selling handmade greeting cards, premium writing paper, or curated journaling kits, your customers expect more than just a transactional platform. They want to feel inspired, connected, and confident in their purchase.


At PaperCutCollective, we believe that a beautifully structured website is just as important as the products you sell. Here’s a breakdown of the most essential pages your creative e-commerce site should have and why they matter.



essentials web page
Ecommerce Web Page

1. Homepage: Make a Memorable First Impression

Your homepage sets the tone. It should reflect your brand's personality and showcase what makes your products unique.

Tips for a stationery site like PaperCutSG:

  • Use styled lifestyle photos showing how your paper goods come to life.

  • Highlight bestsellers or seasonal releases.

  • Create a clear pathway to shop, discover, and explore.

A clean, beautiful homepage is your digital first handshake. Make it count.


2. Category Pages: Guide Visitors by Use and Aesthetic

Group your products by how your audience shops:

  • By Purpose: Wedding, Journaling, Gifting

  • By Material: Textured, Handmade, Eco-friendly

  • By Theme: Minimalist, Floral, Bold Colors

Adding filters like GSM, texture, and size helps your customers find exactly what they need fast.


3. Product Pages: Show the Details That Matter

When it comes to paper, texture and quality are everything. That’s why your product page should be as informative as it is beautiful.

What to include:

  • Close-up images of the texture, weight, and packaging.

  • Clear specs: dimensions, GSM, and material origin.

  • Suggest pairings: matching envelopes, wax seals, or gift tags.

  • Add real-life reviews or photos from customers.

Storytelling matters tell where the paper comes from and why it's special.


4. Landing Pages: Spotlight Your Campaigns

Got a new festive collection? Launching limited-edition stock? Create campaign-specific landing pages to give your new products the spotlight they deserve.

For example:

  • “Mid-Year Creative Clearance”

  • “Lunar New Year Red Envelope Sets”

  • “The Eco Paper Edit: Sustainable & Chic”

These pages are perfect for social ads, email promos, and SEO.


5. About Page: Tell Your Brand Story

Customers love to know who they’re buying from. Your About page is where you build trust and spark a connection.


At PaperCutSG, we share our passion for paper, our local roots in Singapore, and our commitment to sustainability it helps customers see us as more than just a shop.


6. Blog: Inspire and Educate Your Audience

A blog is more than just content; it’s a chance to build community. Use it to:

  • Teach your audience (e.g. “How to Make a Watercolor Thank You Card”)

  • Highlight user stories (e.g. how someone used your wedding set)

  • Share industry trends (e.g. “The Rise of Textured Paper in Journaling”)

Bonus: Great for SEO and Pinterest!



7. FAQ / Help: Offer Answers with Personality

Use this space to guide both seasoned crafters and first-time buyers. Some helpful questions to include:

  • What’s the best paper for fountain pens?

  • Can I request a sample swatch?

  • Do you offer custom printing or branding?

Icons, visuals, and clear formatting go a long way in keeping the experience easy.


8. Contact Page: Keep It Open and Friendly

Creative buyers may want to inquire about bulk orders, corporate kits, or even consider collaboration. Make it easy:

  • Keep the form short.

  • Offer direct contact options (e.g. Instagram DMs, WhatsApp).

  • Reassure: “We reply within 1 business day!”


Final Thoughts

A well-crafted website doesn’t just sell it tells your story, simplifies discovery, and builds a loyal creative community. Whether you're a stationery designer, artist, or small-batch print studio, creating these pages with purpose is a game-changer.


Let’s Create Something Beautiful Together

At PaperCutCollective, we’ve spent years curating paper goods for the dreamers, the writers, and the makers. If you're building a creative e-commerce brand and want your website to inspire as much as your products, we’re here to help.


Explore our website design in action at papercutsg.com 

Or reach out to chat about your custom project or collaboration idea We’d love to hear from you!


 
 
 

Comments

bottom of page