Digital Marketing Grant Singapore | PSG Support for SMEs

If you're running a small or medium-sized business in Singapore, you’ve likely heard about the digital marketing grant Singapore SMEs can tap on mainly the Productivity Solutions Grant (PSG). But between changing eligibility rules, confusing vendor lists, and unclear deliverables, many business owners are still unsure what this grant actually covers, how to apply, and most importantly: whether it will really help them get more leads and sales.

10 Benefits Of Digital Marketing

This guide breaks everything down simply what the digital marketing grant is, what it can do for your business, and how a PSG-approved agency like Papercut Collective supports you from start to finish so you can focus on growth, not paperwork.

What Is the Digital Marketing Grant in Singapore?

When people talk about the digital marketing grant in Singapore, they’re usually referring to the Productivity Solutions Grant (PSG) a government initiative designed to help SMEs adopt digital solutions and improve daily business operations.

Over the years, the grant has expanded from tools (like POS, HR, CRM) to digital marketing solutions that directly drive business growth. Today, eligible SMEs can get up to 50% funding support for approved digital marketing packages.

This means instead of paying the full cost of building a proper digital presence, SMEs can now invest in:

• Website development

• SEO optimisation

• SEM/Google Ads

• Social media advertising

• Content creation & branding

• Reporting dashboards and analytics

And get them at almost half the price.

Why the Digital Marketing Grant Matters for SMEs

Most SMEs struggle with the same issues: inconsistent leads, outdated websites, a lack of online presence, or marketing that feels like guesswork.

The PSG digital marketing grant solves these problems by helping SMEs:

1. Build a Strong Online Foundation

Many businesses still operate with websites built years ago slow, outdated, not mobile-friendly, and not optimised for conversions. With PSG support, SMEs can rebuild their site properly without the heavy upfront cost.

2. Get More Leads Without Increasing Ad Spend

A high-performing ecommerce website + accurate tracking + targeted ads typically result in significantly more enquiries from the same budget.

3. Compete Professionally Even With Smaller Teams

The grant gives smaller businesses access to agency-level experts, removing the need to hire an in-house marketing team.

4. Reduce Risk by Paying Less Out-of-Pocket

With up to 50% of project costs funded, businesses can afford better quality work and avoid “cheap vendor” mistakes that end up costing more.

What’s Covered Under the PSG Digital Marketing Grant?

While every solution provider has its own packages, a strong digital marketing grant Singapore package should include all the essentials that move the needle for business growth.

At Papercut Collective, our PSG-approved digital marketing bundle gives you:

✔ A High-Converting Website

Designed for enquiries, fast loading, mobile-friendly, and SEO-ready.

✔ On-Page & Technical SEO

Ensuring your business shows up on Google when customers search.

✔ Google Ads or Social Ads Setup & Optimisation

To drive real traffic and qualified leads quickly.

✔ Content & Copywriting

Persuasive messaging that increases conversions and builds trust.

✔ Tracking, Dashboard & Reporting

A single source of truth so you can see what’s working every week.

✔ Ongoing Weekly Optimisation

No set-and-forget. Your campaigns evolve based on real data.

Eligibility Criteria for the Digital Marketing Grant (Singapore)

To qualify for PSG support, your business must:

• Be registered and operating in Singapore

• Have at least 30% local shareholding

• Have annual sales < S$100 million OR < 200 employees

• Use the solution in Singapore

The paperwork may look intimidating but don’t worry, PSG vendors handle most of it for you.

How Papercut Collective Supports Your PSG Application and Growth

Most business owners don’t want to deal with government portals, claims submissions or tracking documents. They simply want more enquiries, better campaigns, and consistent growth.

Here’s how our team supports you from end to end:

1. Eligibility Check & Guidance

We walk you through the requirements, help you confirm eligibility, and advise on the best pathway.

2. Crafting the Right PSG Scope

This is crucial. The scope determines your deliverables and outcomes. We design your package around your real business needs not cookie-cutter templates.

3. Smooth PSG Submission

We prepare the quotation, details, and documents needed for the Business Grants Portal.

4. Execution Once Approved

Once the grant is approved, our team gets to work:

• Brand messaging alignment

• Ecommerce Website design + development

• SEO implementation

• Campaign setup & optimisation

• Weekly updates & performance reviews

5. Claim Submission

At the end of the project, we assist with the claim submission so you can receive your grant reimbursement quickly.

Why Work With a PSG Digital Marketing Agency Like Papercut Collective?

Many SMEs waste money on ads or agencies because they lack the time, guidance, or clarity to make strategic decisions. What makes us different:

✔ Proven SME Growth Framework

We focus on what actually moves leads and revenue not vanity metrics.

✔ Full Suite Digital Marketing

From web to ads to content and production all under one roof.

✔ Weekly Check-Ins

No disappearing acts. You get clear, data-backed updates weekly.

✔ Fast Response Time

We operate like an extension of your team, not a vendor.

✔ PSG-Approved Solutions

Structured, outcome-driven, quality-controlled digital marketing support.

Is the PSG Digital Marketing Grant Right for You?

If your business needs:

• More leads

• A better website

• A stronger online presence

• Someone to run your ads properly

• A scalable long-term plan

Then yes the digital marketing grant is one of the simplest, lowest-risk ways to upgrade your marketing.

Ready to Use the Digital Marketing Grant in Singapore?

Papercut Collective has helped SMEs across education, retail, healthcare, home services, and professional services scale their online presence with the PSG digital marketing grant.

If you want real growth not another “set-and-forget vendor” our team is ready.

👉 Visit www.papercutsg.com or contact us to check your PSG eligibility.