How to Track Conversions on Google Ads in 2026: Singapore SME Guide

Introduction: The Question Your Google Ads Account Cannot Answer

Open your Google Ads account right now and try to answer one question: which keyword produced your last paying customer? If the answer is a confident name and a number, you can skip this guide — your conversion tracking works. If the answer is a shrug, you are in the majority of Singapore SME advertisers, and that shrug is costing you real money every month.

Here is why this matters more in 2026 than it ever has. Google Ads has become an automation-first platform: its bidding systems decide, auction by auction, how much to pay for each click based on the conversion data your account feeds them. Conversion tracking is the mechanism that supplies that data. An account with accurate tracking is steering the machine; an account without it is being driven around by a machine wearing a blindfold. With CPCs for competitive Singapore keywords like "renovation contractor singapore" or "corporate lawyer singapore" now running SGD 8 to SGD 25, a blindfolded machine burns budget astonishingly fast.

The frustrating part is that conversion tracking is not conceptually hard. It is a finite setup task — typically one afternoon — that most businesses either skipped at launch, half-finished, or inherited in a broken state from a previous agency. As a data-driven agency that has set up conversion tracking and attribution for more than 100 Singapore campaigns, we see the same handful of gaps and the same handful of fixes week after week.

This guide walks you through the whole thing in plain English: what a conversion is, how tracking actually works under the hood, the exact setup steps for 2026 (including the newer pieces — enhanced conversions, consent mode, and value-based tracking), the mistakes that quietly wreck Singapore accounts, and a real before-and-after from a local business. Every technical term is defined on first use. Every example is Singapore-specific with SGD figures. No jargon survives unexplained.

What Is Conversion Tracking on Google Ads?

A conversion is any action a visitor takes that you have defined as valuable to your business. For a law firm, it might be a consultation booking. For an online store, a purchase. For a tuition centre in Toa Payoh, a trial-class sign-up. You decide what counts — Google just needs to be told.

Conversion tracking is the system that connects an ad click to that valuable action. When someone clicks your ad, Google attaches an identifier to their visit. If that person later submits your enquiry form, the tracking code on your website reports back: "the click you paid SGD 9.40 for on Tuesday became an enquiry on Thursday." Multiply that across every click and you get the only report that matters: what each campaign, ad group, and keyword actually produces — not in clicks, but in customers.

A useful analogy: running ads without conversion tracking is like paying for radio advertisements without ever asking customers how they heard about you. You know the total spend and you know business is coming in, but the connection between the two is folklore. Conversion tracking is the discipline of asking "how did you hear about us?" automatically, accurately, for every single visitor — and getting an answer you can sort by cost. If you are still building your mental model of the platform itself, start with our explainer on what Google Ads is and come back — this guide builds directly on it.

One more definition before we go deeper: attribution. Attribution is the set of rules deciding which click gets credit when a customer interacted with several ads before converting. Someone might click your search ad on Monday, think about it, then click a remarketing ad on Friday and finally enquire. Modern Google Ads uses data-driven attribution by default, which splits credit across those touches based on observed patterns rather than crediting only the last click. You do not need to configure much here in 2026 — but you should know the word, because it explains why conversion numbers sometimes show decimals like 3.4 conversions.

How It Works: Following One Click All the Way to the Bank

Let us trace the journey with a concrete Singapore example. A physiotherapy clinic near Jurong East runs Google Ads on the keyword "sports physio singapore". Their cost per click averages SGD 6.80. Here is what happens, step by step, when tracking is set up properly.

Step one: the click. A weekend footballer searches, clicks the clinic's ad, and Google records a click ID — a unique reference number for that specific click — passing it along to the clinic's website attached to the visitor's browser.

Step two: the action. The visitor reads the sports injury page and taps "Book an Assessment", filling in the form. The tracking tag on the website — a small piece of code, usually managed through Google Tag Manager — detects the form submission.

Step three: the report back. The tag fires a conversion event to Google Ads, referencing the click ID. Google now knows: keyword "sports physio singapore", ad variant B, Saturday 2pm, mobile device, SGD 6.80 click — became a booking request worth roughly SGD 120 in first-visit revenue.

Step four: the compounding part. This is where 2026's Google Ads earns its keep. The bidding system learns from every reported conversion. It notices bookings cluster on weekend mobile searches mentioning "sports", and starts bidding more aggressively in exactly those auctions while easing off weekday desktop searches that never convert. Over weeks, the same budget buys more bookings — not because anyone touched the campaign, but because the machine finally has feedback. Across the accounts we manage, the difference between a tracked and untracked account on identical budgets is typically a 25–45% lower cost per enquiry within two months. The mechanics of the auction itself are covered in our guide to how pay-per-click works in Singapore if you want the layer beneath this one.

Without step three, none of the downstream intelligence exists. The machine sees 220 clicks and zero outcomes, so it optimises for more clicks — cheap, plentiful, often worthless. That is the structural reason untracked accounts feel like they are "spending more and getting less" every quarter: they literally are.

The 2026 Setup, Step by Step

Step 1 — Decide what counts as a conversion (ten minutes of thinking that shapes everything)

List the actions on your website that represent real business value, and rank them. For most Singapore service businesses the list is: enquiry form submission, WhatsApp click, phone call, and email click. For e-commerce: purchase, then add-to-cart as a secondary signal. Resist the urge to track everything — a conversion list padded with newsletter sign-ups and PDF downloads teaches Google to chase low-value actions. Primary conversions should be the actions that put revenue in reach; everything else is a secondary observation metric.

Step 2 — Install the measurement plumbing

You need a way to detect those actions on your site and report them. The clean, future-proof route is Google Tag Manager (GTM) — a free container that holds all your measurement tags and lets you add or edit tracking without touching website code. Our plain-English walkthrough on how to use Google Tag Manager covers installation; the short version is that you paste two snippets into your site once (Wix, Shopify, WordPress and Squarespace all have built-in fields for this) and manage everything inside GTM afterwards.

Step 3 — Create the conversion actions in Google Ads

In Google Ads, go to Goals → Conversions → New conversion action. For website actions, you have two main routes in 2026. Route one: create the conversion directly in Google Ads and fire its tag via GTM when the action occurs — this gives Google Ads the fastest, most direct signal. Route two: track events in Google Analytics 4 (GA4) and import them into Google Ads. GA4 is Google's analytics platform, and events are its name for recorded actions; our guide on how to set up GA4 events shows that side. Direct Google Ads tags report faster and attribute more accurately for ads purposes; GA4 imports keep all reporting in one place. For most SMEs we set up the direct route for the two or three actions that matter most, with GA4 running in parallel for the fuller picture.

Step 4 — Turn on enhanced conversions

Enhanced conversions is a 2020s addition that became essential by 2026. When a visitor converts, their browser may block or lose the tracking cookie — privacy features in Safari and iOS are aggressive about this — and conventionally that conversion would vanish from your data. Enhanced conversions fixes a large share of this by sending a privacy-safe, hashed version of data the customer already gave you (like the email they typed into your form) so Google can match the conversion to the click on its side. Hashing means the data is scrambled one-way before it leaves your site — Google can match it but cannot read it. In practice, Singapore accounts typically recover 10–20% of conversions that were silently disappearing. It is a checkbox plus one variable in GTM — there is no good reason to skip it in 2026.

Step 5 — Set conversion values

Not all conversions are worth the same, and 2026's bidding strategies can optimise to value if you supply it. An e-commerce purchase carries its exact order value automatically. For lead businesses, assign realistic static values: if a booked consultation closes into a SGD 4,000 engagement 25% of the time, that consultation is worth SGD 1,000 — tell Google Ads that. Value-based bidding then prioritises the keywords producing expensive outcomes over those producing cheap ones, which click-counting alone cannot see. Choosing between the bidding strategies this unlocks — target CPA, target ROAS, maximise conversion value — is its own decision, covered in our guide on how to choose bid strategies.

Step 6 — Configure consent mode

Singapore's Personal Data Protection Act (PDPA) requires informed consent for non-essential cookies, and Google requires consent signals from advertisers using its measurement tools. Consent mode is the bridge: your cookie banner tells GTM what each visitor agreed to, and tags adjust their behaviour accordingly — full measurement for consenting visitors, cookieless statistical modelling for the rest. Set up properly, you stay compliant and Google models back most of the measurement gap. Set up wrong (or not at all), you either lose chunks of data or quietly ignore consent. This is now a standard part of any competent setup.

Step 7 — Test before you trust

Use GTM's Preview mode to fire every conversion yourself: submit the form, click WhatsApp, tap the phone number on a real mobile phone. Confirm each conversion appears in Google Ads (status "Recording conversions") within a day. Then run the reconciliation test for two weeks: recorded conversions should match your actual inbox within about 15%. If your dashboard says 40 enquiries and your inbox says 22, the tracking is lying to you — and a lying dashboard is worse than no dashboard, because you will make confident wrong decisions instead of cautious ones.

Comparing Your Tracking Options in 2026

There are four main ways Singapore businesses wire up conversion tracking. Most mature accounts use a combination, but here is how they compare when you have to choose where to start.

Google Ads tag via GTM (direct)

• How it works: Conversion created in Google Ads; GTM fires its tag on the valuable action

• Setup effort: Moderate — one afternoon including testing

• Accuracy for ads: Highest — fastest reporting, full attribution, supports enhanced conversions

• Best for: The 2–3 actions that drive revenue; the default choice for SMEs

GA4 events imported into Google Ads

• How it works: GA4 records events; selected events are imported as conversions

• Setup effort: Moderate — similar GTM work, plus import step

• Accuracy for ads: Good — slightly slower and attribution differs from ads-native tracking

• Best for: Businesses that want one unified analytics view across all channels

Hard-coded Google tag (gtag.js)

• How it works: Conversion snippet pasted directly into website code per action

• Setup effort: Low for one tag, painful at scale — developer needed per change

• Accuracy for ads: Same data quality, but brittle and easy to break during site edits

• Best for: Single-conversion sites with a developer on call; legacy setups

Offline conversion import

• How it works: Sales closed outside the website (calls, CRM deals) uploaded back into Google Ads against the original click ID

• Setup effort: Higher — needs CRM discipline or call tracking

• Accuracy for ads: Unmatched for lead businesses — connects spend to actual revenue, not just enquiries

• Best for: B2B and high-ticket services where the sale closes weeks after the click

The honest recommendation for most Singapore SMEs: start with the direct GTM route for your primary actions, add GA4 import for visibility, and graduate to offline imports once your sales process can support it. What you should not do is run two methods measuring the same action as two primary conversions — that double-counts and corrupts everything downstream.

Common Mistakes Singapore Businesses Make

Mistake 1: Counting page views as conversions. The classic broken setup: the conversion fires when the contact page or thank-you URL loads, but the thank-you page is reachable directly, indexed by Google, or — worse — the trigger is on the contact page itself. We audited a Bukit Timah enrichment centre whose dashboard claimed a SGD 11 cost per lead while the real figure was SGD 67 — the conversion fired on contact-page views, and Google had spent months optimising towards people who looked at a form. Six times the reported performance was fiction. The fix: fire conversions on the form's success event, verify against the inbox, and treat any dashboard-to-inbox mismatch above 15% as an alarm.

Mistake 2: Ignoring WhatsApp and phone calls. In Singapore, WhatsApp routinely carries 40–60% of enquiries for local services, and tap-to-call carries much of the rest — yet the default setup tracks only forms. An account tracking forms alone is optimising on perhaps a third of its real outcomes, which means Google suppresses keywords that actually produce WhatsApp enquiries because they look barren. Track clicks on wa.me links and tel: links as conversions from day one. This single fix has reshaped more Singapore campaigns than any bidding change we have ever made.

Mistake 3: Treating every conversion as equal. When a SGD 50 trial booking and a SGD 15,000 corporate enquiry both count as "1 conversion", Google optimises towards whichever is easier to get — always the cheap one. Assign values (even rough ones) and use value-based bidding once you have volume. The accounts that win expensive auctions in 2026 are the ones telling Google which conversions pay the rent.

Mistake 4: Breaking tracking during a website revamp and not noticing for months. Websites get rebuilt; tags do not migrate themselves. The new site launches, conversions flatline, and because nobody owns measurement, the drop is blamed on "the market" for a quarter. Google's bidding, starved of signal, unravels weeks of learning. Put tracking verification on the launch checklist of any site change, and set up a simple alert — Google Ads can email you when conversions stop recording. Recovery after a long outage is slow because the bidding system must relearn; prevention is a ten-minute test.

Mistake 5: Letting an agency own the conversion setup inside their accounts. If your conversions live in an agency's manager account and you part ways, your account loses its conversion history — the accumulated learning that makes bidding work. Insist that conversion actions are created in your own Google Ads account and your own GTM container, with the agency given access. Any agency that resists this is telling you something. It is one of the first checks in our guide to PPC management services in Singapore, and reputable agencies will agree without hesitation.

Mistake 6: Setting the conversion window too short for how Singapore customers actually decide. The conversion window is how long after a click Google will still credit a conversion — 30 days by default for most actions. Businesses sometimes shorten it to seven days "to keep data fresh", then wonder why their reported performance collapsed. Renovation projects, legal engagements, and B2B services in Singapore routinely involve two to six weeks of family discussions, quote comparisons, and internal approvals between the first click and the enquiry. A seven-day window simply deletes every patient customer from your data, making your most considered (and often most valuable) buyers invisible. Leave the window at 30 days minimum for high-consideration services, and remember the same logic when judging a new campaign: a fortnight of data on a six-week decision cycle tells you almost nothing yet.

Mistake 7: Never opening the conversion report once it works. Tracking is not a trophy; it is a steering wheel. Some owners complete a perfect setup, feel the relief of a job done, and never look at the keyword-level conversion report again. The minimum useful habit is fifteen minutes monthly: sort keywords by cost, find the ones spending real money with zero conversions over 60–90 days, and pause or fix them; then find the cheapest converters and feed them budget. That one recurring ritual captures most of the value of the entire setup, and it is the habit that separates accounts that improve every quarter from accounts that merely have good plumbing.

Quick Reference by Industry

Legal services. Best approach: separate conversions for consultation form, phone call, and WhatsApp, with values weighted by practice area — a conveyancing enquiry and a commercial litigation enquiry differ in value by an order of magnitude. Realistic target: SGD 80–200 per qualified enquiry. Why it works: legal CPCs in Singapore are among the highest anywhere (SGD 10–25), so value-weighted tracking is the difference between profitably buying SGD 20 clicks and bleeding out on them.

Medical and dental. Best approach: appointment bookings as primary conversion, with separate events per treatment page; phone tracking is essential because older patients call. Realistic target: SGD 40–120 per booked appointment depending on treatment value. Why it works: treatment-level conversion data shows clinics which services to push — and which campaigns fill the chair versus fill the inbox.

Renovation and home services. Best approach: quote form plus WhatsApp clicks, both as primary conversions with a static value based on average project size and close rate. Realistic target: SGD 25–70 per enquiry. Why it works: renovation buyers shortlist multiple firms, so the contractor whose bidding system knows which keywords produce serious quote requests consistently outbids rivals on exactly those terms and coasts on the rest.

E-commerce. Best approach: full purchase tracking with real order values plus enhanced conversions; add-to-cart as a secondary signal only. Realistic target: ROAS of 4–8x once value bidding matures. Why it works: e-commerce produces enough conversion volume for Google's automation to work at full power — these accounts improve faster than any other type when fed clean revenue data.

Real estate. Best approach: listing enquiry forms and WhatsApp as primaries, with offline import of actual viewings booked from the CRM. Realistic target: SGD 30–90 per listing enquiry. Why it works: the gap between an enquiry and a serious buyer is enormous in property; offline imports teach Google the difference, which raw enquiry counting never can.

Education and enrichment. Best approach: trial-class sign-ups per programme as primary conversions, tracked separately by level and subject. Realistic target: SGD 15–50 per trial sign-up. Why it works: intakes are seasonal and capacity-bound — programme-level tracking lets centres shift budget weekly into the classes that are filling and away from the ones already full.

When to Invest in Tracking — and When Something Else Comes First

Conversion tracking should be your immediate priority if any of these is true: you currently spend SGD 1,000 or more per month on Google Ads without keyword-level conversion data; your reported conversions diverge from your inbox by more than 15%; you are about to increase budget; or you are using any smart bidding strategy (target CPA, maximise conversions) — because those strategies are only as good as the data feeding them. In all four cases, tracking work pays back faster than any creative, keyword, or landing-page change you could make instead, and it makes every future report from your team or agency verifiable rather than faith-based — see our guide on how to report Google Ads results for what honest reporting looks like.

Hold off — briefly — if your website has no clear conversion action at all (fix the site first; tracking a site with nothing to do measures nothing), or if your monthly traffic is so small that no statistical signal could emerge, in which case the budget conversation comes before the measurement conversation. And if your business closes every sale offline with no digital touchpoint whatsoever, start with call tracking and a simple "how did you hear about us" discipline before building the full stack.

A fair self-test: if you cannot state last month's cost per enquiry with evidence, no further Google Ads optimisation should happen until you can. Optimising an untracked account is rearranging furniture in the dark — energetic, occasionally lucky, mostly bruising.

Real Singapore Case Study: B2B Services Firm, Before and After

The business. A corporate secretarial and accounting firm near Toa Payoh, eleven staff, spending SGD 3,400 a month on Google Ads, sending every click to a polished brochure-style homepage.

The situation. The firm received around 24 enquiries a month across a contact form, direct calls, and email — but Google Ads showed only 6 conversions, all from the form, because nothing else was tracked. Reported cost per lead: SGD 567 — alarming enough that the partners were one meeting away from cutting the channel entirely.

Problems identified. Our audit found calls and email clicks completely untracked (two-thirds of actual enquiries were invisible); the form conversion fired on a thank-you URL that was also reachable from the newsletter, inflating some weeks and missing others; no conversion values, so the SGD 800-a-year nominee-director enquiry and the SGD 12,000-a-year full-service enquiry counted identically; and bidding set to maximise clicks, the strategy you use when conversions cannot be trusted.

What we fixed. Rebuilt tracking through GTM with form-success, tap-to-call, and email-click conversions; enabled enhanced conversions to recover privacy-blocked matches; assigned tiered values by service line based on close-rate maths the partners signed off; built a dedicated landing page per service so clicks stopped landing on the brochure homepage; and moved to value-based bidding after four weeks of clean data.

The results, 90 days later. Tracked enquiries rose from 6 to 29 per month — mostly conversions that were always happening but never counted — and real enquiries grew from 24 to 33 on unchanged budget. True cost per marketing-qualified lead came out at SGD 88, down from an estimated SGD 210 once the untracked enquiries were reconstructed from the CRM. The full-service line, which the partners assumed was too competitive to advertise, turned out to produce the cheapest high-value enquiries — SGD 6,200 of first-year contracted revenue arrived from a keyword the old setup had marked for pausing. The channel survived, then became their largest source of new clients. Nothing about the ads changed in month one; only the measurement did.

What's Changing in 2026

Cookieless measurement is the operating environment now, not a forecast. Browser privacy protections and tracking prevention mean a meaningful slice of conversions can no longer be observed directly. Google's answer — enhanced conversions, consent mode, and modelled conversions (statistical estimates filling verified gaps) — works well, but only for advertisers who implement the pieces. In 2026, two competitors can run identical campaigns and see materially different results purely because one measures properly and the other lost 20% of its signal. Measurement quality has quietly become a competitive weapon.

AI bidding has made conversion data the steering wheel. Nearly every lever Google added in the last three years — Performance Max, broad-match-plus-smart-bidding, automatically created assets — assumes your conversion data is trustworthy and value-weighted. The platform increasingly asks "what is a customer worth to you?" and handles the rest. Advertisers who cannot answer numerically are handing the machine a blank cheque; advertisers who can are getting the best results Google Ads has ever produced. The skill that matters most in 2026 is not bid management — it is measurement architecture, which is exactly the first-month deliverable you should demand from any SEM agency in Singapore.

First-party data is the new moat for SMEs. As third-party signals fade, the data you collect with consent — enquiry emails, customer lists, CRM outcomes — is what powers enhanced conversions, offline imports, and audience matching. Singapore SMEs with a disciplined CRM habit can now out-target larger competitors with sloppier data. Expect offline conversion imports, once an enterprise nicety, to become the standard recommendation for any business whose sales close more than a day after the click.

Frequently Asked Questions

How long does conversion tracking take to set up?

For a typical lead-generation website: one afternoon, including testing — covering form, WhatsApp, and call conversions through Google Tag Manager. E-commerce with full purchase values takes half a day to a day. Offline conversion imports take longer because they depend on your CRM discipline, not just configuration.

What do I need before I start?

Admin access to your website and Google Ads account, a Google Tag Manager container installed (or twenty minutes to install one), and — most importantly — a written list of which visitor actions count as conversions and roughly what each is worth. The thinking is the hard part; the clicking is mechanical.

When will I see results?

Conversions appear in your account within a day of setup. Google's bidding typically needs two to four weeks of data to recalibrate, with clear improvement visible by week six to eight. The reporting benefit is immediate: you will know your true cost per enquiry within the first fortnight — often the most uncomfortable and most valuable number the business has seen in years.

How much does conversion tracking cost in Singapore?

The tools — Google Tag Manager, GA4, and Google Ads conversion tracking — are free. Professional setup in Singapore runs SGD 300 to SGD 1,500 as a one-off depending on complexity, and is bundled into month one of most reputable management engagements. Compare that against a single month of misallocated budget on an untracked SGD 3,000 account and the maths settles itself.

Why does Google Ads show fewer conversions than my inbox?

Usually one of three reasons: you are only tracking forms while customers arrive by WhatsApp and phone; privacy features are blocking cookies and enhanced conversions is not enabled; or the conversion window closed before a slow-deciding customer acted. Work through them in that order — the first one alone explains most gaps in Singapore accounts.

Why does Google Ads show more conversions than my inbox?

Your trigger is firing on something other than the real action — page views instead of submissions, or a thank-you page people reach without converting. Double-counting from running two tracking methods in parallel is the other frequent culprit. Treat over-reporting as seriously as under-reporting; it is the more dangerous failure because it flatters you into scaling waste.

Is conversion tracking worth it for small Singapore businesses?

More than for big ones. A small budget cannot absorb waste: if you spend SGD 1,200 a month, one dead keyword silently eating SGD 300 is a quarter of your marketing. Tracking is the cheapest insurance against that, and it is the prerequisite for the automated bidding that lets a small advertiser compete with bigger budgets on efficiency rather than volume.

Do I need a developer to set this up?

Usually no. Wix, Shopify, WordPress, and Squarespace all accept Google Tag Manager without code editing, and everything after installation happens inside GTM and Google Ads. You need a developer only for custom-built websites or unusual form systems that do not expose a success event.

What is the difference between GA4 conversions and Google Ads conversions?

Same idea, different bookkeeping. GA4 tracks key events for all traffic from every channel; Google Ads conversions exist specifically to credit ad clicks and feed bidding. They count differently because attribution rules differ, so do not panic when the numbers disagree slightly. For driving the ads system, ads-native conversions (or imported GA4 events designated as primary) are what matter.

Does the PDPA affect conversion tracking in Singapore?

Yes. The PDPA requires valid consent for non-essential cookies, which conversion cookies are. The compliant pattern is a consent banner wired into consent mode, which adapts measurement to each visitor's choice and lets Google model the gaps statistically. Done properly, you keep both compliance and most of your data quality — it is genuinely not a trade-off in 2026.

Conclusion: The Account That Measures Best, Wins

The decision this guide leaves you with is simple to state: either your Google Ads account learns from every customer it produces, or it stays blind and you keep paying tuition for lessons nobody is recording. Every other optimisation — keywords, ad copy, landing pages, bidding — sits downstream of that choice, because all of them depend on knowing what worked.

The work itself is bounded and unglamorous: define your conversions, wire them up through Tag Manager, switch on enhanced conversions and consent mode, assign honest values, test against your inbox. One afternoon, maybe two. From there, the platform's automation — which will only get more capable from here — finally works for you instead of around you. In a market as expensive as Singapore's, the advertisers still guessing in 2027 will not be beaten by bigger budgets; they will be beaten by better-measured ones.

Get a Free Google Ads & Tracking Audit

If you would rather know exactly where your account stands than wonder, PaperCutCollective offers a free, no-obligation Google Ads audit for Singapore businesses. No sales pitch, no pressure — an honest expert analysis from a team that has set up conversion tracking and attribution for over 100 Singapore campaigns.

In your audit, we will analyse: whether your conversion actions capture all the ways customers actually contact you (forms, WhatsApp, calls, email); whether your recorded conversions reconcile with reality or are inflated by page-view triggers and double counting; whether enhanced conversions and consent mode are protecting your data quality; how your conversion values and bidding strategy line up with what each customer is actually worth; and where budget is currently flowing to keywords with no recorded outcomes. You will leave with a prioritised, plain-English fix list — useful whether you implement it yourself or through managed PPC services.

Book your free audit here — one short call, and you will finally know what your ad spend has been buying.